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Who is this?
Taking Over the World:
One Social Platform at a
Time
By Brandon Lewin
Today’s Agenda

1. Creating a Strategy
2. How to Build a Brand
3. Generate Results (Leads or Sales)
7 Easy Steps to a Digital Marketing
Strategy
1. Situation Analysis
2. Audience
3. Objectives
7 Easy Steps to a Digital Marketing
Strategy
4. Channels
5. Action Plan
6. Budget
7. Measurement & Interaction
Building a Brand
Building a Brand
Building a Brand
Building a Brand
A company’s logo that works with Fortune 100 companies.
Before
Building a Brand
Similar sized companies and their logo’s
Building a Brand
The Fortune 100 clients and prospects
Building a Brand
The competitors for the Fortune 100 clients and prospects.
Building a Brand
Elevating a brand by transforming the logo to look similar to the clients

Clients &
Prospects
Building a Brand
Af t er

Bef or e
Golden Circle
Create a Funnel
Content
Outlets
Secret

In regards to social media postings…
Post 10 third party articles
For every 10 third party articles, post 4 original blog posts
For every 4 original blog posts, post 1 call to action
Measurement
Recap

Integrate your marketing efforts
Recap

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Taking Over the World