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Taking game app's post-launch management to the next level
- 1. Taking game app’spost-launch management to the next level Masakazu Murakami Tapjoy Japan, Head of Developer Relations
- 2. Mobile app marketis becoming more and more competitive year by year. 2,000,000+ Apps 2,000,000+ Apps
- 3. What are developersdoing to release app and stay competitive in the market? Plan OptimizeDevelop Test Launch Pre Launch Post Launch Acquire Users OptimizeOperation Events/Sales Analyze Update Tapjoy’s goal is to maximize the life time value of every user for freemium mobile app publishers
- 4. Tapjoy is theonly complete monetization platform. Our platform offers a unique and customizable solution to fit the needs of your game. User Acquisition User Segmentation Predictive Analytics Marketing Automation 1st Party Ad Monetization 3rd Party Ad Monetization Tapjoy Custom Cohort Analysis Real-Time Reports IAP Revenue Funnel Analysis Automated Push Notifications Custom In-App Engagements Announcements Full Screen Interstitial Direct Play Video Offerwall Mediation Tapjoy Private Exchange Your Game
- 5. North America 120MM CA/LA America 60MM EMEA 187MM APAC 152MM 5 520 MM Global MAU Foundedin 2007 30 Offices Global 270+ Thousands Life to date Apps 5.03+ Million Daily Ad Engagements 1+ Billion Devices About Tapjoy
- 6. You release yourapp, you successfully get many users start using your app, but your not making that much money…..Why? Users are not completing tutorial? “Starters Pack” is not selling as planned?Many users are stop playing at stage 10? Users are not starting to spend at level 5 as planned?
- 7. Predictive Analytics Tapjoy’s Predictive Analyticsprovides deep insights on user behavior of your app Future Value Map allows developers to identify not only who are spending on your app but also who are likely to spend in the future. Cohort Analysis allows developers to compare user segment data side-by-side and identify what’s working and what’s not. Retention, Churn Trend, Game Trend, Funnel Reports and many more analytics features…..
- 8. Tapjoy’s Marketing Automationallows developers to easily communicate with right users, at right timing, with right content. Marketing Automation Push Notification In-app Message & Monetization Ad Monetization
- 9. Push Notification usecases: With out the right tool, it takes time and resource to do this…. Marketing Automation Push Notification Send items sale promotion to users that are likely to spend Send app update notice to users using old app version Send push notification in local language depending on users Send reminders to users every day who have not activated app in last 3 days
- 10. Tapjoy’s Push Notificationallows developers to send it to selected user segments and also run A/B test to find out which contents work best Marketing Automation Push Notification A/B Test User Targeting
- 11. Case Study: Reengage DormantUsers: Rewarded Push Notifications Fresh Deck Poker used Tapjoy to send rewarded push notifications offering players free chips for coming back. Idle Games (GSN) used Tapjoy’s segmentation capabilities to target players who had been dormant for 1, 7 or 14 days and then sent them each a custom message, offering the opportunity to earn free chips simply by swiping on the notification and opening the app. 100% Lift in D1 Retention 50% Lift in D7 Retention 20% Lift in D14 Retention More than 265,000 players opened the app after receiving the push notification: Marketing Automation Ad Monetization
- 12. In-app Message andMonetization use cases: With out the right tool, it takes time and resource to do this…. In-app Announcement & Monetization Show video ad and reward users with in-app currency Show advertisement only to users that will not spend Notify about new event only to users that have participated in the previous event Notify about item sales only to users that are likely to buy at app launch Marketing Automation Ad Monetization
- 13. Divide and Conquer:Deliver the Right Content by User 1% Tapjoy Converters 12% Active Non-Monetizing Users 57% Dormant Users 30% Paying Users ▼ Paying Users: IAP Promo Announcement Tapjoy Converters & Active Non-Monetizing Users: Ad Monetization Dormant Users: Push Notification Offerwall Video/Interstitial Ad 1 – 5 % Non-Paying Active Users 65% Marketing Automation Ad Monetization
- 14. Case Study: Divide andConquer: Deliver the Right Content by User NeoGames, one of Korea’s top freemium app publishers, implemented Tapjoy’s platform in their Top 50 Ranking Android app of 3+ years, Real Farm. They wanted to determine how much impact IAP and Ad-based marketing would have on their overall ARPDAU. The publisher used Tapjoy’s personalized monetization platform to serve both rewarded ads and IAP promotions. 100% Increase in ARPDAU 287% Increase in ARPDUV NeoGames saw a 100% increase in Real Farm’s ARPDAU when serving both IAP promotions and advertisements, compared to the time when they only served advertisements. Marketing Automation Ad Monetization
- 15. Tapjoy has partneredwith leading mediation platforms. Developers can now show not only Tapjoy ads but also 3rd party ads to targeted users Marketing Automation Ad Monetization
- 16. All this isFREE to use for developers if you monetize with Tapjoy (show Tapjoy Ads in your app) User Segmentation Predictive Analytics Marketing Automation 1st Party (Tapjoy) Ad Monetization 3rd Party Ad Monetization Custom Cohort Analysis Real-Time Reports IAP Revenue Funnel Analysis Automated Push Notifications Custom In-App Engagements Announcements Full Screen Interstitial Direct Play Video Offerwall Mediation Tapjoy Private Exchange
- 17. Many developers arealready using Tapjoy to maximize user life time value. Please visit our booth to find out more.
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