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Archetypes dn may2013
The document discusses archetypes and their use for personal branding and business. It defines an archetype as a cross-cultural role or eternal truth that provides a shortcut to meaning. There are 12 basic archetypes including Caregiver, Citizen, Creator, Explorer, Hero, Innocent, Jester, Lover, Magician, Rebel, Sage, and Sovereign. Archetypes can be used for personal branding, business culture, mood boards, shorthand, values and mission alignment, targeting audiences, and defining brand personality with integrity.
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Archetypes dn may2013
- 1. Archetypes (what I learnedfrom Margaret Hartwell’s book presentation)
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- 7. Brand is whatpeople say about you when you've left the room
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- 13. NOT - stereotype - manipulationtool - unauthentic
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- 29. personal brand business culture moodboard shorthand
- 30. values & missionalignment target audience brand personality integrity
- 31. Business idea USP Legal protection Brandplatform Brand architecture Visual communication Marketing PR Product design Package design Quality management Patents Retail concept Experience Partners Sub-contractors Logistics Personnel Culture Competence Attitude brand
- 32. Caregiver Citizen Creator Explorer HeroInnocent Jester / Clown Lover Magician Rebel Sage Sovereign
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