1. The document discusses a sales team that is working to sign up delegates for conferences before the end of 2011. It highlights some top performers on the team, including Christian, Juliet, and Rob, and thanks the whole team for their efforts. 2. It also includes an excerpt about geese flying in a V formation and the benefits of cooperation. The excerpt is included as an analogy for staying together as a team. 3. The overall summary is that the document recognizes and thanks a sales team for their efforts in trying to sign on as many delegates as possible by the end of the year deadline. It highlights some top performers and uses a passage about geese flying together as a metaphor for teamwork.

1. Barb VanCaeseeleKardon

2. …front end thinking, appearing unstructured leads
to a repeatable formula for success (aka cool
achievements)
Adds up to structured thinking

3. Barb VanCaeseeleKardon

4. I stink at math
But what I don’t stink at is all the principles around it & what I learned from
learning about math!
…Shapes, sizes, values, +/- of things, relative important, lowest common
denominators, things adding up, things not in balance, time value of anything,
compound interest, problem solving for the unknown factor, revenue, gross (now I know why
they called it gross… cause after everything it becomes a lot less in net!), making money, lots of money, being
competitive

5. And stinking at math gave me one of my first ways
to problem solve & think creativelyfor us
regular people
my work…building strategic sponsorship campaigns for over 100 different product categories
I call it… ‘solving for X’

6.  Out comes the stack of copier paper
 Out comes the colored pencils
 Out comes the highlighters
 Out comes the scissors
 Out comes the tape (because sometimes the ideas get so big)

7.  Engage & excite the sales organization
 Build strategic & innovative desire around my product
offerings
 To create an indelible mark on my sales reps and
customer base (I want them to remember)

8. Thank you
my Gen Y son
“Art is theft’- Pablo Picasso

9. Thank you
world
happenings
Subtle influencers to trend & adoption?

10. The woman of
fashion who
started it all?

11. 88 Texts a day
Gen Y

15. Mainstream recognition
DOOM's first commercial breakthrough came in 2004, with the album Madvillainy, created with producer
Madlib under the group name Madvillain. Released by Stones Throw Records, the album was a critical and
commercial success. MF DOOM was seen by mainstream audiences for the first time as Madvillain received
publicity and acclaim in publications such as Rolling Stone, The Washington Post, The New York Times, The
New Yorker, and Spin.
Doom reached #41 on the Billboard 200.[8]
Artist with no known identity
Lyrically acclaimed
Perhaps ahead of the times…
want no public recognition so
as to not be distracted from his
art
20,000 followers- BUT he has only tweeted ONCE- he is not on
twitter
Top 10 rappers list- has 3 personas (Madvillian, Metal Face, Doom)

16. Always looking for the 0-60 message route (read McKinsey study, 100k words read everyday, Time Magazine- Gen Y
gets 88 text messages a day)
‘blood stream concepts’ …things that are BASIC are
‘Roger Smith’ is in the next room and said the same thing… you better restate that
‘something funny happened on the way in from the …’ they grew antennas
‘That’s exactly why I am calling’… standard for any objection (because it actually really is!)

17. ‘Pedestrian’ viewing
‘Brand basic ideas’…
Branding comes from within… My Open Menu Night
‘Build your own lexicon & pay attention to the crowd’s… i.e. …’look Bob…’
I just want to use
her; I love her bill
signature line
She actually looks
like this!

18.  Work backwards, rolling calendar
 ‘Check off that box’
 ‘the reality is’
 work arounds work
 Tie everything to real life
 Solutions are always found within the facts
 ‘Staying in the frying pan’…
 Seriously, go with your gut! http://www.youtube.com/watch?v=vgqOWUD_LP0 300K
hits
√

19. You are like sea glass
-It can hurt a bit to learn and turn into a beautiful thing-
Could Roger Smith have just said that?
YOU want to be on the ‘team island’
Always play beat the clock with your avatar team Ta
Take a ‘Pedestrian View’
Check that Box Off
Temptatize- touch it once!

20. ‘The problem behind the problem’
‘Work backwards’

21. One could say…
These guys are talking about…
1. Attack plan to get food
2. Importance of finding fire on
balance to shelter
3. The men to women ratio

22. But working backwards to the
ultimate
goal, ultimate
problem or ultimate
challenge it is about…
making the problem behind
the problem at the center of
your discussion at all times

23. Y o u a c h I e v e d I v I n e p l a c e m e n t
You rest easy in a great assisted living facility at 95, parties every night
You write, travel, paint, consult, garden, self actualize at 65-95
You conquer at 50-65 professionally, parentally, academically or
creatively, beliefs
You buff at 40- 50 wisdom, save, spend, give, …see, inspire
You build at 30-40 career, family, a look, unrevealed personality, your story, your
life’s trajectory, your destiny’ framework
You shape at 20-30 build & prepare your life’s road map, you cultivate, you energize
You m o r p h & s t r e t c h & g r o w at 0-20 (physical, emotional foundational platform)

25. You think things
are random but
are they?...

26. I’m thinking this is REALLY cool
A connecting of disparate dots
and how new ideas are born

28. __________

29. Perspective

30.  Start with Life
 You must ‘full cycle’ think and s t r e t
c h
Nobel Prize winning physicist Albert Einstein’ ‘thinking is hard work;
that’s why so few do it.”
Born
Devine
Placement

31.  Connect disparate dots
Wabi-Sabi & Biz Stone; think product placement opportunities
 Ideas come from everywhere, especially not at work(my
theory on the scarf craze)
 Answers are hidden in the puzzle parts of facts-
 ‘Get out of the hood’

32. See something…____________something
Got …____________
You deserve a break …__________
Just do …_______
I branded my struggle w/ my boss…. ‘I come to the mountain’
The very most important idea or
point…’plutonium’
The go to ghost …’a barb’

33. From: Barbara Amberg
Sent: Friday, November 18, 2011 1:36 PM
To: #Woburn_MA
Subject: Sales Org
The Last Person
Thomas l. Friedman, NYT Nov 13
‘There is a concept in telecommunications called ‘the last mile,’ that part
of any phone system that is the most difficult to connect- the part that
goes from the main lines into people’s homes…’
Well that has been the question we have had on the delegate sales team for the last sixty days. Will we get to the last person- the last delegate to sign on before
2011 is officially over. The team has worked tirelessly over the past few months to get every possible delegate to sign on for Q4 conferences. All in all thousands of
names have been gone through, lists have been sliced and diced. Suspects converted to prospects converted to warm leads converted to sales or no goes. The
challenge is great as the team still works through a manual system to qualify their own leads and lists. There are no warm leads so to speak. So it is impressive the
job they do. They learned a while back that it is with the referrals and teams where the giant step sales are made, and time against the phones. At 97% of one of the
steepest goals, this is certainly the quintessential last mile.
Shortly we will tally all end of the year sales. And we will owe special thanks to people that really made a difference. And without much thought I can tell you it is
Christian, Juliet and Rob are a few on the delegate team. All contributed to important sales results. But each for things a bit different. Christian for not only leading
the sales way, but for the informational facts he shares routinely with the team. Juliet for incredibly long hours, and Rob for always visiting me with inspirational
updates. Sonia also deserves mention for her inspirational updates- the team as a whole really pushed.
In a word, thank you team! And thanks to Roberts for carrying the torch and ensuring the flame was bright to light the way.
Sponsorship Pacing
Taking interesting
readings and share
From: Barbara Amberg
To: #Woburn_MA
Subject: Sales Org
Geese
When you see geese heading south for the winter flying in a
‘V’ formation, you might be interested in knowing what science has discovered about
why they fly that way.
It has been learned that as each bird flaps its wings, it creates an uplift for the bird immediately
following. By flying in a ‘V’ formation, the whole flock adds at least 71% greater flying range than
if each bird flew on its own, people who share a common direction and sense of community can
get where they are going quicker and easier because they are traveling on the thrust of one
another.
Whenever a goose falls out of formation, it suddenly feels the drag and resistance of trying to go
it alone, and quickly gets into formation to take advantage of the lifting power of the bird in
front. If we have as much sense as a goose, we will stay in formation with those who are headed
in the same way we are going.
When the lead goose gets tired, he rotates back in the wing and another goose flies point. It
pays to take turns doing hard jobs- with people or with geese flying south. These geese honk
from behind to encourage those up front to keep up their speed. What do we say when we honk
from behind?
Finally, when a goose gets sick or is wounded by gun shots and falls out, two geese fall out of
formation and follow him down to help and protect him. They stay with him until he is either
able to fly or until he is dead, and they launch out on their own or with another formation to
catch up with the group. If we have the sense of a goose, we will stand by each other like that.
Author Unknown

34. Sorry honey but
this was perfect for
my indirect
messaging on
READING non
WORK STUFF
messaging on
READING non
WORK STUFF – the
Arts

35. Who would think
that James Dyson is
famed for ‘leading a
creative life’

36. Great idea! Love
this!

37.  The one word pitch
 Improv
 Relating to 1 to 1/w facts
 Everyone is an Artist

38. Barb VanCaeseele Kardon