This document describes a business that provides real-time traffic and road condition data to drivers. It will collect accident, construction, and weather data to help drivers choose efficient routes. The company will integrate with maps and navigation services and generate recommendations using predictive analysis. Potential customers include traffic reporters, police, maps, navigation devices, and local governments. The company will generate revenue from subscriptions, data licensing, advertising, and partnerships.

1. Making drivers smarter!

3. Business Model
O Provide tools to help save 10 million vehicle
accidents.
O Detailed history of accidents, congested areas,
construction sites, closed roads, fallen debris, icy
roads, warning signs, detours, missing road signs
O Help drivers pick the most efficient route.
O Augmented data on top of existing maps and
navigation services.
O Integration with existing maps and navigation
devices.
O Real-time recommendations based on patent-
pending predictive analysis*.

4. Potential Customers
 15,694 daily traffic
reporters (radio/tv)
 12,501 local police dept
 25,947 fire depts
 3034 counties, 35k
subcounties, municipal.
 Car service providers
(automatic, getaround)
 Maps
 Navigation Devices

5. Revenue Model
O Free to drivers - $0
O Email notification, full access to searches, limited search results, integration
with social media, limited data analytics
O Subscriptions - $49/month or $500/year
O Full access to site searches, unrestricted search results, unlimited data
analytics, saved search criteria, data-ready alerts and notifications
O Data Usage Licensing (API)
O Free - Up to 500 queries per hour
O Data Usage Tier I - 500-1000 queries per hour – 10 cents ($70 per month
approx.)
O Data Usage Tier II - 1000-5000 queries per hour – 15 cents ($110 per month
approx.)
O Custom Solution
O Dedicated EC2 instance for $200 per month approx.
O Tech Support - $500 - $1000 per hour consulting fee based on requirements
and setup.
O Custom reports generation for customers’ specific needs - $500 - $1000 per
hour based on requirements and setup.
O Advertising – Simple flat fee of $20 for 10k views.
O Partnership Agreements – Intermediate markets with third party vendors.

6. Who would buy? Why would they buy? What would
they buy?
15,694 daily traffic reporters A single place to grab real-time traffic data. Monthly/Annual
subscription
Maps (google maps, bing,
mapquest), car service providers
(automatic, getaround), towing
companies etc.
Enhanced information for their users (accident,
sharp turn accident, congestion etc.)
Web service API licensing.
Navigation Devices (tomtom, garmin,
magellan), traffic apps (waze,
trapster)
Enhanced information (turn-by-turn
information)
Web service API licensing
12,501 local police and fire depts,
3034 counties, 35,933 subcounties,
HOAs etc
Up-to-date roadside reports, vehicle reports
(stolen, accidents, parking issues), location
reports(missing signs, broken streetlights,
debris on the road)
Customized reports.
Emergency management response
systems, federal, non-federal
agencies.
Reports, Analytics, Incident data Monthly/Annual
subscription. Customized
reports.

7. Finances

8. Projections

9. Key Resources

10. Assumptions

11. Competitive landscape

12. Market Size
O Inrix
O Founded 2004,100 million drivers, $68.1M,
potential 2013 IPO with $1B valuation.
O http://www.crunchbase.com/company/inrix
O Waze
O $67M, 20 million drivers, potential acquisition
by yahoo or facebook.
O http://www.crunchbase.com/company/waze
O Trapster (Acquired by Navteq 1st dec 2010)
O 10 million subscribers since 2003, $1.7M
O http://www.crunchbase.com/company/trapster

13. Timeline
O First patent filed – 31st August 2012
O "SYSTEMS AND METHODS FOR ANALYZING AND PREDICTING AUTOMOTIVE DATA",
Application # 13/601,224
O Tag This Car LLC formed – 22nd Sep
2012.
O Second patent filed – 14th March 2013
O "SYSTEMS AND METHODS FOR INPUT/OUTPUT OF AUTOMOTIVE DATA WITH
ATTENDANT DEVICES" ,Application # 13 /830,258. ATTENDANT DEVICES is any wearable
device e.g. Google Glass
O Alpha version release coming up– First
week of June.

14. Team
O Amit Sharma – Founder & Chief Executive
O 9 years of building scalable systems from scratch. SOA Architect and Hadoop Developer. MS in CS from
GMU.
O Amit Khare – Chief Strategist
O 11 years of IT project management. Exceptional history of turning around underperforming projects.
PMP.
O Mike Sturm – Chief of Operations
O 22 years of military + civilian projects. Mentor to PMs on pre-appraisal audits, IV&V, QA, EVM analyses.
PMP.
O Ramesh Sahoo – Chief Technologist
O 15 years of offering web + mobile solutions in Finance, Insurance, Telecom, Education and Gov. B. Tech,
IIT India.
Advisors
O Paco Nathan
O Data scientist at Concurrent. Hadoop, R, AWS, Machine Learning, Predictive Analytics and NLP.
O Brian Sletten
O Semantic Web Evangelist, Renowned Web Architecture Specialist, REST Guru. Speaker at NFJS, RWE.
O Al Gray
O 40 years at Blue Cross Blue Shield. Oversaw complex systems from mainframes to cloud computing.

15. Contact
O Amit Sharma
Founder & CEO, Tag This Car
LLC
Email: amit@tagthiscar.com
Phone: 703-579-6162
Web: www.tagthiscar.com