The document proposes a t-shirt design featuring a city background in a 2400 by 3200 pixel size. The design will include a word like "Urban" or "City" across the image in a bold but faint font color that blends with the background. There will be a thin line and shadow around each letter to add depth. The design will be exported as a PNG file for selling on websites like Red Bubble that offer printed products. While PNG preserves quality, the large file size may slow loading. The target audience is youth aged 14-25 who are interested in city images and fashion. A schedule is provided to complete the design by the May 15th deadline.

1. T-Shirt Designs
Hannah Sewell

2. Streets
City
Urban

3. Idea Generation

5. Proposal
Dimensions
2400 by 3200 pixels
Content
I’m Planning on making a baseball top that has a city background in a 2400 to 3200 pixels which covers most of the top. I will use a
opacity method and also gradient so that the edges merge into the top. Once I’ve edited this I will put a main word across it like
‘Urban’ or ‘City’ this makes it more stylish. The font will be bold and a faint colour so that it camouflages into the background, this
will look more in your face. There will be a thin line around each letter and maybe a shadow method so the words look like it’s in
front of the image. This will add depth to the whole picture.
Export Format
PNG
Advantages;
- I can use my design through ‘Red Bubble’ who involves tops, I-pod cases etc. This is good as they got knowledge about selling
these things and they will also be used to a PNG format.
- As I will be using transparency in my work then that’s a positive as PNG saves the transparency and opacity levels on my final
idea.
Disadvantages;
- What’s negative about this is that the file for a PNG is much larger than a JPEG which means it would be slower to develop it
than other images like JPEG which is quite small.
- Once I finish my final idea I would out it onto Internet Explorer where ‘Red Bubble’ is, this Is bad as internet explorer can not
handle a PNG file as it crashes easily.
Audience
The audience can be for either men or women, my target audience will probably be for the youthful audience. This is because
younger people love city pictures and the art of it so by putting it on a baseball top it makes it more exciting. A baseball top is more
of a American trend but by putting my idea on it, it means that people would be interested in wearing that type of top. As it’s not
to creative you can put it with a denim jacket or any colour jacket. The age for this would be for 14-25 as these are the main ages
as they are more body and fashion conscious. As it can be presented to either men or women then it’s more likely that the
audience can grow to a mainstream audience.

6. Proposal
Deadline
Wednesday 15th May 2013
Monday Tuesday Wednesday
- Doing the Mood Board.
- Making the Idea Mind Map to
brainstorm through new ideas.
- Decide on the final idea for the
T-shirt design.
-Produce the digital flat plan for
the design of the T-shirt.
- Start creating the design on
Adobe Photoshop.
- Pick the top that I want to put
my design on.
-Finish making my top.
- Put everything on to
‘Redbubble’ website to sell the
product.
- Put everything onto our blog so
that it’s organised.
Schedule

7. Digital Flat Plan