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Visegrad Strategic Grant
Prospects of the Visegrad cooperation in promoting a
sustainable consumption and production models
Coorditator: Małgorzata Koszewska PhD
malgorzata.koszewska@p.lodz.pl
2
To support and strengthen the cohesion of the V4 countries in the
efforts to achieve a more sustainable consumption culture and thus
more sustainable production models in the selected consumer goods’
markets.
Project objective
3
 Ecological and social problems of T&C industry are directly or
indirectly arising from snowballing consumption.
 Manufacturers may use new designs and technologies to
minimize the impact of a product on the environment, but their
efforts are pointless if consumers do not buy more sustainable
textile and clothing products and do not change their
consumption habits.
Background
4
raw materials
fibre production
clothing production
packaging
distribution
retail
Use /laundry
Waste management
Lifecycle stageKey inputs Key outputs
energy
water
chemicals
labour
CO2
waste
energy
labour
waste
CO2
labour
energy
water
CO2
waste
chemicals
labour CO2
waste
Consumer impact
purchase
HumanRightsViolations
Inditect
beforepurchasephrase
direct
postpurchasephrase
•seeking information
•rational clothing
selection
•abandoning the purchase
of unethical apparel
•recommending the
sustainable products
•taking part in an
sustainable consumption
campaigns
•following slow-fashion
movement
•rationalization of the
laundry process
•extend the life of clothing
•dispose of used clothing
•lease clothes
Consumer impact
Manufacturer
impact
Sociallyresponsiblesupplychain
•Sustainable
raw materials
(biodegradable,
renewable)
•Eco friendly
technologies,
•Fair trade
•workers' rights
•working
conditions ect.
•Ecological and
social
certification
and labels
5
therefore…
6
Integrated approach
Supply
differences &
similarities in V4
Demand
differences &
similarities in V4
Legal Framework
differences & similarities in V4
Values, Attitudes, Cultural
impacts
differences & similarities in V4
Sustainable
products
market
Guidelines for the joint V4 strategy for solving
ecological and social problems of V4 countries
7
1. To access current consumption
patterns in V4 countries, identify
the factors that influence those
patterns.
2. To answer the question how
existing niche markets for
sustainable products could be
extended to mass markets.
3. To make a comparative analysis of
the results across countries.
Specific objectives
conclusions for more
sustainable consumption
models.
conclusions for more
sustainable production
models.
guidelines for the joint V4
strategy for solving ecological
and social problems of V4
countries
outcome
outcome
outcome
8
www.k48.p.lodz.pl/ecomarket

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Prospects of the Visegrad cooperation in promoting a sustainable consumption and production models

  • 1. Visegrad Strategic Grant Prospects of the Visegrad cooperation in promoting a sustainable consumption and production models Coorditator: Małgorzata Koszewska PhD malgorzata.koszewska@p.lodz.pl
  • 2. 2 To support and strengthen the cohesion of the V4 countries in the efforts to achieve a more sustainable consumption culture and thus more sustainable production models in the selected consumer goods’ markets. Project objective
  • 3. 3  Ecological and social problems of T&C industry are directly or indirectly arising from snowballing consumption.  Manufacturers may use new designs and technologies to minimize the impact of a product on the environment, but their efforts are pointless if consumers do not buy more sustainable textile and clothing products and do not change their consumption habits. Background
  • 4. 4 raw materials fibre production clothing production packaging distribution retail Use /laundry Waste management Lifecycle stageKey inputs Key outputs energy water chemicals labour CO2 waste energy labour waste CO2 labour energy water CO2 waste chemicals labour CO2 waste Consumer impact purchase HumanRightsViolations Inditect beforepurchasephrase direct postpurchasephrase •seeking information •rational clothing selection •abandoning the purchase of unethical apparel •recommending the sustainable products •taking part in an sustainable consumption campaigns •following slow-fashion movement •rationalization of the laundry process •extend the life of clothing •dispose of used clothing •lease clothes Consumer impact Manufacturer impact Sociallyresponsiblesupplychain •Sustainable raw materials (biodegradable, renewable) •Eco friendly technologies, •Fair trade •workers' rights •working conditions ect. •Ecological and social certification and labels
  • 6. 6 Integrated approach Supply differences & similarities in V4 Demand differences & similarities in V4 Legal Framework differences & similarities in V4 Values, Attitudes, Cultural impacts differences & similarities in V4 Sustainable products market Guidelines for the joint V4 strategy for solving ecological and social problems of V4 countries
  • 7. 7 1. To access current consumption patterns in V4 countries, identify the factors that influence those patterns. 2. To answer the question how existing niche markets for sustainable products could be extended to mass markets. 3. To make a comparative analysis of the results across countries. Specific objectives conclusions for more sustainable consumption models. conclusions for more sustainable production models. guidelines for the joint V4 strategy for solving ecological and social problems of V4 countries outcome outcome outcome

Editor's Notes

  1. Therefore a change in the attitudes of consumers towards a more responsible behaviour is needed. It is a gradual process that needs appropriate knowledge, awareness, and frequently the modification of long-standing habits
  2. Why shouldn’n we limit ourselfs only to the suplly part – eco innovations – sustainable technologies and products…
  3. Therefore we have to analysie intermediate connections and influences of: Demand side of the market – consumers Supply side of the market – produces Legal framework and Values, attitudes and cultural impact