The modern world is paving its path on a double-edged sword of development and environment sustainability. The environmentalist are raising hue and cry over the climatic changes caused by industrialization and urbanization and it has forced the companies to come out with environmentally friendly products. Global companies are shunning the traditional business models and incorporating green practices to win over the conscious customers. This paper attempts to explore the opinion of the customers regarding the green products available in the market and the factors which determine their purchasing habit.

1. 1

2. Green
business
Less
printing
Green
packaging
Natural
ingredient
s/products
Reduce of
power
waste
Eco-
labelling
Green
building
Eco-
cleaning
Waste
sorting
2

3. o High Cost of Developing Green Products
o Price Sensitive Consumers
o Low Awareness among consumers for Eco friendly products
o Lack of Standardization
o Poor Distribution Network
3

4. o HCL launched HCL ME 40, its range of eco-friendly not ebooks
o Voltas group launched a series of green air conditioners
o Wipro also launched eco -friendly desktop under Wipro Green Ware
Initiative
o ACC has launched its eco friendly brand Concrete +
o MRF tyres has also launched its Green range of tyres known as ZSLK
o Digitalization of Banking and Paper less Industry.
4

5. o Sample Size: 200
o Sampling Technique: Convenient sampling
Hypothesis Testing
o Ho : Green Products are overpriced
o Ho : Awareness for Green Products is similar to Non Green
Products
5

6. Shows the level of awareness of green
products
Shows whether customers look for
price while buying green products
0% 20% 40% 60%
very low
low
average
high
very high
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
2.00%
10.00%
21.00%
52.00%
15.00%
6

7. strongly
disagree disagree
undecided
agree
strongly aree
5.05%
10.10%
20.20%
47.47%
17.17%
7

8. 52.53%
23.23%
48.48%
41.41%
concern for
health
concern for
status
concern for
environment
to use better
quality
products
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
8

9. 1%
5%
27%
45%
22%
0%
10%
20%
30%
40%
50%
9

10. o Transparency : The measuring parameters for eco-friendly
product designing must be more transparent to the world.
o Targeting youth & next generation: Awareness through Social
media should be adopted for making the youth more concern
about the environment and the need for green innovation.
o Know your Customer - A company should understand the
need and requirements of the customers and then accordingly
should design the products.
10

11. o Pricing Right : The companies should ensure affordable
pricing and instead to increasing mark up significantly their
should aim for scaling of business which shall ensure them
long term benefits.
11

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