The systems perspective views organizations as complex systems where interdependent parts work together towards common goals. It emphasizes that the whole is greater than the sum of its parts. The theory originated from Isaac Newton's view of the universe and was further developed by biologist Ludwig von Bertalanffy into general systems theory. Applying systems thinking highlights the importance of communication within organizations and how lack of coordination among interdependent parts can cause failure, as seen with the planning of the NWSF event.

1. Systems Perspective to Organizations By: Tara Lane Comm 303-Web

2. Topics to Cover: Definition Examples Origin (who and where) The theory How applies to Org. Comm Appeals Application to NWSF

3. What is the systems perspective Emphasizes parts working together to form a functional whole In a system, the whole is more than the sum of its parts

4. In Other Words… In a marriage: If one person is not dedicated, the system falls apart. In a business: people work together forming a “team” Machine=sum of parts

5. Origin of Theory Issac Newton vs. Einstein Believed space and time existed separately Parts work together Issac Wins!

6. General Systems Theory Explains how organisms are related in ecosystems Biologist Ludwig von Bertalanffy developed the theory

7. From Biology to Organizational Communication Organizations= need constant flow of information to and from their environment Systems theory provided a new connection between communicating and organizing.

8. Components of Good systems Environment- work with it to be successful. Establishing partnerships and teams make for stronger end results Interdependence- cannot focus on personal needs. One’s actions will effect the whole group. Being conscious of this will lower the risk of the group falling apart. Goals- activities are directed towards these. Businesses have different levels, and if level A has one goal, and level B has another, they have to work together.

9. Components of Good Systems Cont. Process and feedback- positive or negative feedback can lead to progress toward goals. Positive thinking will go far. Openness, order and Contingency- -kept order, openess to new things, and thinking ahead while communicating in groups can result in positive effects.

10. Appeal of Systems Theory Highlights the importance of communication Peter Senge’s learning organization and Karl Weik’s sense-making model bring system thinking to life

11. Application to NWSF A good systems perspective was not used in planning for the NWSF Lack in communication among members= the downfall For success, parts of a whole must work together… and the members of the planning committee failed at this Members would try to move on without agreement among the group, so problems were never solved

12. Where did the NWSF go wrong? Vital committees pulled out. As we know, in a system there are parts, and if the parts aren’t there.. The system fails. Other committees pulled out too and the event was cancelled. Who wanted to be a part of a system that was so dysfunctional?

13. Movie Time For a fun video regarding parts working together Click Here! Teamwork is needed for success!