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Content strategy 101

Overview of content strategy: Content is the way our work is manifested in the world, so ensuring that content is effective means looking at the organization's goals, practices, culture, and audience needs.

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Content Strategy 101
Using content to show your value
What is content?
• Executive biographies
• Product details
• Marketing collateral
• Press releases
• Program information
• Membership details
• Journal articles
• Advocacy issue updates
• Support content
• Etc., etc., etc.
Content takes different forms
• Web pages
• Blog posts
• Infographics
• Images
• PDFs
• Video
• Audio
• Articles
• Brochures
• Reports
• Social media posts
• Podcasts
• Courses
• Etc., etc., etc.
Content is the way
our work
is manifested
in the world
What is content strategy?
The right content
To the right person
At the right time
For the right action
Put another way….
Content strategy is the practice of
planning for the
creation, delivery, and governance of
useful, usable, effective content.

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Content strategy 101