1. IN WHAT WAYS DOES
YOUR MEDIA PRODUCT
USE, DEVELOP OR
CHALLENGE FORMS
AND CONVENTIONS OF
REAL MEDIA
PRODUCTS?
Conor Smithson

2. Logo
 Here we have used the logo of the band, this
is done to advertise the band to the viewers
and is a USP, this will help our band to stand
out and be commercially successful.

3. Music-Visuals relationship
 Here We have used on-beat editing; the train appears at
the same time as both a guitar is strung and a kick is
played. This is an example of the convention of the
relationship between the music and the visuals.

4. Inter-textuality
 Here the main character of the music video is wearing a
“V For Vendetta” mask. This is an inter-textual reference
to the film “V For Vendetta” and is also part of the star
persona of the lead singer of the band

5. Performance
 Here one of the singers in the band is lip-syncing to the
lyrics. This is using the convention of having elements of
performance within the music video and advertises the
band by having the artists in the video.

6. Voyeurism
 Our music video also uses the convention of
voyeurism as in the shots below characters
are being watched but seem not to be aware
of it. This makes viewers feel like they are
viewing a story, which they are.

7. Lyrics relate to visuals
 Here we use the convention of lyrics relating to visuals
as we show footage of the sun as the line “A dirty sun
will burn away” is sung. This is done to take advantage
of the imagery within the lyrics for the music video.

8. Demands of the record label
 Here is a close-up of one of the band
members. This would be a requirement from
the record label as close-ups help to promote
the artist and make them more recognisable.