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SYLLABUS IN BUSINESS CORRESPONDENCE
CURRICULUM MAP
COURSE OUTLINE
Time Frame Course Content
I. Effective Business Communication
 Nature of Business English
 8 C’s of a Business Letter
II. Parts and Format of Business Letter
 Characteristics of Good Business Letter
 Strategies in Business Writing
III. Sales Letter
 Letter of Inquiry
 Letter of making a reservation
IV. Letter of ordering goods and Letter of Collection
V. Memorandums and E-mails and Faxes
VI. Social and Personal Business Letters
 Inter-office communication
 Minutes of meetings
VII. Writing Business Reports
 Writing Business proposal
VIII. Letter of Application
 Resume
 Curriculum Vitae
 Bio-data
 Employment related letters
IX. Job Interview
Learning Plan
Time Frame Topics Intended Learning Outcomes
(ILO)
Teaching and Learning
Activities (TLAs)
Assessment Tasks
(AT)
Grading Criteria
Week 1
Effective
Business
Communication
Nature of
Business English
8 C’s of a
Business Letter
At the end of the lesson, the
students must have:
determined the effective
business communication as
the key to effective business
writing;
described the nature of
business writing;
identified the * C’s of
business letter to widen the
understanding of all the types
of letters.
Independent Reading
Online Discussion
Video presentation
Business Letter
Writing
Comic Strip Making
Essay Writing
Written Assignment
Rubrics
(Please refer to the attached
rubric for business letter
writing)
Rubrics (please refer to the
attached document for comic
strip)
Rubrics (please refer to the
attached document for essay
writing)
Rubrics (please refer to the
attached document for written
assignment)
Week 2  Parts and
Format of
Business Letter
 Characteristics
of Good
Business Letter
 Strategies in
Business Writing
written the correct format of
business letter;
recognized the
characteristics of business
letters;
determined the strategies of
business writings;
Business Letter
Analysis
Business Letter
Exercises
Business Letter Writing
Independent Reading
Business Letter
Writing
Written Assignment
Written Quiz
Rubrics
(Please refer to the attached
rubric for written assignment.)
Rubrics
(Please refer to the attached
rubric for written assignment.)
Rubrics
(Please refer to the attached
rubric for written quiz.)
-categorized the
characteristics of letters; and
-composed a business letter
and applied the correct
format.
Interactive Online
Discussion
Multimedia Instruction
Video Presentation
Week 3 Sales Letter identified the functions of
business letters
written a sales letter using
the correct steps, appropriate
format, and proper language
to convince the target
customer
assessed the sales letters
written by their co-students to
measure its effectiveness
applied their learning’s and
developed their skills in
business writings
Business Letter
Exercises
Independent Reading
Interactive Online
Discussion
Multimedia Instruction
Sales Letter Writing
Video Presentation
Business Letter
Writing
Essay
Written Assignment
Rubrics
(Please refer to the attached
rubric for business letter
writing)
Rubrics (please refer to the
attached essay)
Rubrics (please refer to the
attached written assignment)
Week 4  Letter of ordering
goods
 Letter of
Collection
identified correct steps,
appropriate format, and
proper language to convince
the target customer
written an order letter and
collection letter
assessed the order letter and
collection written by their co-
students to measure its
effectiveness via email
Business Writing
exercises
Independent Reading
Online Discussion
Video Presentation
Business Letter
Writing
Essay
Written Assignment
Written Quiz
Rubrics (please refer to the
attached rubric for business
letter writing)
Rubrics (please refer to the
attached rubric for essay)
Rubrics (please refer to the
attached rubric for written
assignment)
applied their learning’s and
developed their skills in
business writings.
Rubrics (please refer to the
attached rubric for written quiz)
PRELIM EXAMINATION
Week 5  Memorandums
 E-mails and
Faxes
outlined the purpose of
memo, e-mails, faxes;
identified the format and the
organization of the letters of
both memos and emails;
composed and written
sample of memos and e-
mails.
Business Writing
Exercises
Independent Reading
Online Discussion
Multimedia Instruction
Writing exercises and
presentation
Video Presentation
Short Quiz
Writing Memo
Written Assignment
Writing Email
Point/s shall be given per item
as agreed by both students
and instructor
Rubrics
(Please refer to the attached
rubric for writing memo)
Rubrics
(Please refer to the attached
rubric for written assignment)
Rubrics
(Please refer to the attached
rubric for written email)
Week 6  Social and
Personal
Business Letters
 Minutes of
meetings
differentiated the different
social and personal letters
according to its purpose and
usage
written different social and
personal letters
identify the features of
effective minutes
analyze the structural
features of the minutes
Business Writing
Exercises
Independent Reading
Online Discussion
Multimedia Instruction
Writing exercises and
presentation
Video Presentation
Business Letter
Writing
Short Quiz
Written Assignment
Written Quiz
Rubrics
(Please refer to the attached
rubric for written email)
Point/s shall be given per item
as agreed by both students
and instructor
Rubrics
(Please refer to the attached
rubric for written assignment)
Rubrics (please refer to the
attached rubric for written quiz)
written effective minutes.
Rubrics
(Please refer to the attached
rubric for group presentation
and written quiz)
Week 7 Writing Business
reports
Writing Business
proposals
identified the parts and types
of business reports
written a sample of business
reports using the correct
format
determined the [parts,
purpose and content of
business proposal
written a business proposal
assessed the work of their
co-students specifically on
business proposals during
the business proposal
presentation.
Business Proposal
Workshop
Business Proposal
Presentation
Case Study Analysis
Independent Reading
Multimedia Instruction
Online Discussion
Video Presentation
Writing Exercises and
Presentation
Making Business
Proposal
Essay
Short Quiz
Written Assignment
Writing Business
Reports
Rubrics
(Please refer to the attached
rubric for business proposal)
Rubrics
(Please refer to the attached
rubric for essay)
Point/s shall be given per item
as agreed by both students
and instructor
Rubrics
(Please refer to the attached
rubric for written assignment)
Rubrics
(Please refer to the attached
rubric for business reports)
Week 8  Letter of
Application
 Resume
 Curriculum Vitae
 Bio-data
 Employment
related letters
distinguished the difference
among resume, biodata, and
curriculum vitae
written an application letter
and other employment related
letters
Independent Reading
Multimedia Instruction
Online Discussion
Video Presentation
Writing exercises and
presentation
Short Quiz
Venn Diagram
Written Output
Point/s shall be given per
recitation as agreed by both
students and instructor
Rubrics
(Please refer to the attached
rubric for Venn diagram)
Rubrics
created their own resume,
curriculum vitae and bio-
data.
Written Assignment
(Please refer to the attached
rubric for written output)
Rubrics
(Please refer to the attached
rubric for written assignment)
Week 9 Job Interview identified the types of
interview and do’s and don’ts
of interviewing and the
needed documents on the
job interview
examined and took part of
the actual job interview; and
discovered and assessed the
real scenario of job interview.
Evaluation of Job
interview/inter-active
discussion
Independent Reading
Job Interview
Simulation
Multimedia Instruction
and simulation
Online Discussion
Video Presentation
Writing exercises and
presentation
Business Letter
Writing
Essay
Short Quiz
Simulation of Job
Interview
Written Output
Rubrics
(Please refer to the attached
rubric for business letter
writing)
Rubrics
(Please refer to the attached
rubric for written output)
Point/s shall be given per item
as agreed by both students
and instructor
Rubrics
(Please refer to the attached
rubric for job interview
simulation)
Rubrics
(Please refer to the attached
rubric for written output)
FINAL EXAMINATION
Basic Textbook/s: Baraceros, Esther L., 2011. Business Correspondence. Quezon City: Rex Bookstore
Aquino, Fe O. et. al., 2000. Business English Correspondence. Mandaluyong City: National Bookstore
Suggested Readings and
References:
1. Guffey, Mary Ellen and Loewe, Dana., 2011. E-book: Business Communication process and product. USA:
Sout-Western Cengage Learning.
2. A.C. Krizan, Patricia Merrier, Joyce P. Logan, Karen Schneiter Williams., 2007. E-book: Business
Communication. USA: South-Western College Pub.
3. Learning for Empowerment and Development, Inc., 2004. Business Writing. Manila: Milflores Publishing Inc.
4. Miller, Julie., 2002. Business writing that counts. New delhi: Sterling Publisher Pvt. Ltd.
5. Macabuhay, Cynthia H., 1989. Effective Business Letters and Communication. Mandaluyong City: National
Bookstore.
6. https://www.tamwood.com/wp-content/uploads/2017/10/Business-English-Course-Outline.pdf
https://www.specialistlanguagecourses.com/wp-content/uploads/2014/06/Sample-Syllabus-Business-
English.pdf
https://www.panola.edu/syllabi/documents/poft2312.pdf
Course Requirements Synthesis: Importance of learning the four Major Types of Business Correspondence
https://www.toppr.com/guides/business-communication-and-ethics/business-correspondence/meaning-and-
importance-of-business-correspondence
- Individual Prelim Project
Job interview
- Final Project (application of the simulation/actual job interview)
- Each student will be interviewed (supporting documents: Application letter and CV)
Grading System 30 % - Quizzes
20% - Project (Prelim/Final)
10% - Assignment
40% - Examination
100% Prelim/Final Grades/2 (Term Grade)
Classroom Policies The students are expected to abide with the following classroom policies:
1. Attendance Policy:
o Attendance shall be strictly observed. Absence of eight (8) cumulative hours may be allowed on valid
grounds; provided, that the student shall present proof in case of medical and similar reasons.
2. English speaking zone
o When the class will about to start everyone should speak in English during class discussions. If the
students cannot express his /her ideas during recitation, he/she is allowed to speak in Filipino.
3. Participation
o Cellular phones should be in a silent mode during class discussion.
o Participate in classroom discussions in a constructive manner.
o Respect your classmates and the views expressed by others.
4. Presentations
Presenters are expected to:
o Show up early for presentations in order to assure that AV equipment functions properly and to arrange
the physical space for the presentation;
o Adhere to the time limits specified for presentations and any subsequent questions; and
o Deliver cohesive presentations with full participation and equal coverage by everyone.
5. Written output
o Plagiarism is strictly discouraged.
o Observed proper use of words and correct grammar.
o Always apply proper citation and indicate the references (using APA format).
https://www.rcampus.com/rubricshowc.cfm?code=XX4CB62&sp=yes
https://www.rcampus.com/rubricshowc.cfm?code=Q3B328&sp=true
Rubric for E-MAIL
Legend: VGE-To a very great extent; GE-To a great extent; SE-To some extent; LE-To a little extent; N-Not at all
RUBRIC FOR BUSINESS LETTER WRITING
Excellent
4 pts
Satisfactory
3 pts
Needs improvement
2 pts
Unsatisfactory
1 pts
Format Format is correct, including
your address, date, inside
address, salutation, body,
closing, and signature.
One part of the format is
incorrect-- including your
address, date, inside address,
salutation, body, closing, and
signature.
Two parts of the format are
incorrect-- including your
address, date, inside address,
salutation, body, closing, and
signature.
Several parts of the format
are incorrect-- including your
address, date, inside
address, salutation, body,
closing, and signature.
Salutation A proper salutation is used in
the correct place. Proper use
of title, proper capitalization
of the name, and the proper
use of the colon are all
included.
Missing one component from
the following: Proper salutation,
proper use of title, proper
capitalization of the name, or
the proper use of the colon.
Missing two components from
the following: Proper
salutation, proper use of title,
proper capitalization of the
name, or the proper use of the
colon.
Missing three or more
components from the
following: Proper salutation,
proper use of title, proper
capitalization of the name, or
the proper use of the colon.
Body (Content) Body includes at least two
complete paragraphs. A clear
idea is stated in each
paragraph and conveyed to
the reader.
Missing one component from
the following: Body includes at
least two complete paragraphs
A clear idea is stated and
conveyed to the reader.
Missing two components from
the following: Body includes
at least one complete
paragraph. An attempt at a
clear idea is stated and
conveyed to the reader.
Missing three or more
components from the
following: Body does not
include any paragraphs;
unclear or incomplete
thoughts in letter.
Closing and Signature Proper closing and signature
are included with proper
punctuation.
Proper closing and signature
are included, but no
punctuation is used.
Either closing or signature is
correct.
An attempt was made, but
neither the closing nor
signature are correct.
Spelling, Punctuation,
Grammar
Spelling, punctuation and
grammar are completely
correct.
Spelling, punctuation and
grammar are mostly correct (1
error).
Several errors with spelling,
punctuation, and grammar (2
errors).
Many errors in spelling,
punctuation, and grammar.
(Errors >2).
https://www.rcampus.com/rubricshowc.cfm?sp=yes&code=K68B4W&
RUBRIC FOR WRITTEN QUIZ
UNSATISFACTORY
2 POINTS
FAIR
3POINTS
GOOD
4 POINTS
EXCELLENT
5POINTS
WEIGHT
(N/A)
CONTENT No content was
provided.
No Key is provided.
Content is inaccurate.
Most of a Key is
provided.
Content is accurate
but information is not
relevant to the
assignment.
Key is provided.
Content is accurate
and meets the criteria
given for the
assignment.
Key is provided.
Format Disorganized, not
really set-up in the
same way. Spacing
irregular.
Some questions and
answers are not in the
same format set-up.
Some spacing
irregular.
Most questions and
answers are in the
same format set-up.
Spacing is regular and
consistent.
All questions and
answers are in the
same format set-up.
Spacing is regular and
consistent.
Mechanics More than seven
spelling and/or
grammatical errors
and/or most text is
copied.
Many spelling and/or
grammatical errors
(between five and
seven) and/or some
text is copied.
Some spelling errors.
Some grammatical
errors. (fewer than 3
total) Text is in
author’s own words.
No spelling errors. No
grammatical errors.
Text is in author’s own
words.
Organization Information is not
presented in a logical
order, making it
difficult to follow.
Chronological is not
used.
An attempt was made
to put the information
in a logical order, but
some of it remained
illogical. Chronological
order is used
somewhat.
Information is mostly
presented in a logical
order that is easy to
follow. Chronological
order is mostly used.
Information is
presented in a logical
order that is easy to
follow. Chronological
order is used.
https://www.rcampus.com/rubricshowc.cfm?code=F4A59A&sp=yes&
RUBRIC FOR WRITTEN ASSIGNMENT
CRITERIA
INADEQUATE=D
(BELOW STANDARD)
ADEQUATE=C
(MEETS STANDARD)
ABOVE AVERAGE=B
(EXCEEDS STANDARD)
EXCEMPLARY=A
(FAR EXCEEDS STANDARD)
Organization
Writing lacks logical organization.
It shows some coherence but
ideas lack unity. Serious errors.
Writing is coherent and logically
organized. Some points remain
misplaced and stray from the topic.
Transitions evident but not used
throughout easy.
Writing is coherent and logically
organized with transitions used
between ideas and paragraphs
to create coherence. Overall
unity of ideas is present.
Writing shows high degree of
attention to logic and reasoning
of points. Unity clearly leads the
reader to the conclusion and stirs
thought regarding the topic.
Level of Content
Shows some thinking and
reasoning but most ideas are
underdeveloped and unoriginal.
Content indicates thinking and
reasoning applied with original
thought on a few ideas.
Content indicates original
thinking and develops ideas with
sufficient and firm evidence.
Content indicates synthesis of
ideas, in depth analysis and
evidences original thought and
support for the topic.
Development
Main points lack detailed
development. Ideas are vague
with little evidence of critical
thinking.
Main points are present with limited
detail and development. Some
critical thinking is present.
Main points well developed with
quality supporting details and
quantity. Critical thinking is
weaved into points.
Main points well developed with
high quality and quantity support.
Reveals high degree of critical
thinking.
Grammar & Mechanics
Spelling, punctuation, and
grammatical errors create
distraction, making reading
difficult; fragments, comma
splices, run-ons evident. Errors
are frequent.
Most spelling, punctuation,
grammar correct allowing reader to
progress though essay. Some
errors remain.
Essay has few spelling,
punctuation, and grammatical
errors allowing reader to follows
ideas clearly. Very few fragments
or run-ons.
Essay is free of distracting
spelling, punctuation, and
grammatical errors; absent of
fragments, comma splices, and
run-ons.
Style
Mostly in elementary form with
little or no variety in sentence
structure, diction, rhetorical
devices or emphasis.
Approaches college level usage of
some variety in sentence patterns,
diction, and rhetorical devices.
Attains college level style; tone is
appropriate and rhetorical
devices used to enhance
content; sentence variety used
effectively.
Shows outstanding style going
beyond usual college level;
rhetorical devices and tone used
effectively ; creative use of
sentence structure and
coordination.
Format
Fails to follow format and
assignment requirements ;
incorrect margins, spacing and
indentation; neatness of essay
needs attention.
Meets format and assignment
requirements; generally correct
margins, spacing, and indentations;
essay is neat but may have some
assembly errors.
Meets format and assignment
requirements; margins, spacing,
and indentations are correctly
assembled.
Meets all formal and assignment
requirements and evidences
attention to detail; all margins,
spacing and indentations are
correct; essay is neat and
correctly assembled with
professional look.
http://home.snu.edu/~hculbert/criteria.pdf
RUBRIC FOR JOB INTERVIEW SIMULATION
Name: Date:
Position: Interviewed by:
Competency
Needs Work
3points
Better
5points
Best
10points
First Impressions Shows up late for the interview,
does not shake hands, and/or
chews gum; does not bring a copy
of the resume or references
Shows up on time for the interview
with a copy of the resume in hand
Shows up early for interview with a
copy of the resume in hand
Preparation Knows nothing about the company
or seems to make up information
as he/she goes along
Knows some general information
about the company and /or its
purpose
Has researched the company and
the position thoroughly and is
apparent by answers given in
response to questions
Personal Attributes Overbeating, overaggressive,
egotistical, and overly nervous
Somewhat nervous, some lapses
in eye contact; speaks too loudly
or softly
Good eye contact and poise during
interview; confident
General Attitude Lack of interest and enthusiasm
about the position; passive and
indifferent; or overly enthusiastic
Seems interested in the position
but could be better prepared or
informed on certain topics
Interested in the position and
enthusiastic about the interview
Personal Appearance Dressed way below what is
expected for someone in that
position or “overdoes it” (too much
makeup, jewelry, cologne, etc.)
Dressed similar to what employees
in that position would wear or in
business casual clothes
Dressed in appropriate business
attire; no sandals, tennis, shoes, t-
shirt, shorts, short skirts, etc.
Responses Answers with “yes” or “no” and
fails to elaborate or explain; talks
negatively about past negatively
about past employers
Gives well-constructed responses,
but sounds rehearsed or unsure
Gives well-constructed, confident
responses that are genuine
OVERALL
https://www.ozarka.edu/vcc/files/Job_Interview_Scoring_Rubric.pdf https://www.coursehero.com/file/21999058/JOB-INTERVIEW-SCORING-
RUBRIC/
RUBRIC FOR BUSINESS PROPOSAL
Poor/Lacking Info
1 pts
Sufficient
2 pts
Proficient
3 pts
Advanced
4 pts
Total
(N/A)
Introductory Elements
Table of Contents
Executive Summary
Introductory elements were
omitted and/or contained
errors.
Introductory elements were
included but contained
errors.
Introductory elements were
included and completed
correctly, including an
executive summary.
Introductory elements were included
and completed correctly, including a
detailed executive summary that
thoroughly summarizes the
business.
Business Description
Brief description of the
business (or Idea)
An overview of the company is
not provided.
An overview of the
company is provided but is
lacking significant pieces of
the requested information
An overview of the company is
provided which includes a
large portion but not all of the
requested information.
An overview of the company is
provided which includes information
regarding the reason for starting,
basic activity, company focus, goods
and/or services provided, primary
customers, and location.
Industry Analysis Provides largely incomplete
information regarding industry
size and maturity, opportunities
and threats in the industry,
overall outlook for the industry,
major competitors. Explains
how proposed products/service
is distinct from others.
Provides somewhat
complete information
regarding industry size and
maturity, opportunities and
threats in the industry,
overall outlook for the
industry, major competitors.
How proposed
product/service is distinct
from others.
Provides fairly complete
information regarding industry
size and maturity, opportunities
and threats in the industry,
overall outlook for the industry,
major competitors. Explains
how proposed product/service
is distinct from others.
Provides complete information
regarding industry size and maturity,
opportunities and threats in the
industry, overall outlook for the
industry major competitors. Explains
how proposed products/service is
distinct from others.
Mission Statement Mission statement is not
included.
Mission statement is
included and describes the
purpose of the business.
Core values are included
but do not reflect an
understanding of the
fundamental beliefs
regarding the appropriate
manner in which conduct
company activities.
Mission statement is clear, and
describes the purpose of the
business. Core values are
included and reflect an
understanding of the
fundamental beliefs regarding
the appropriate manner in
which to conduct company
activities.
Mission statement is clear, concise,
and describes the purpose of the
business. core values are included
and reflect an understanding of the
fundamental beliefs regarding the
appropriate manner in which to
conduct company activities.
Management Plan
SP, partnership,
corporation ownership
Qualifications of MGT
team and comp. pkg.
Explanation of how things
will be done.
No form of business ownership
was included in the plan.
Permits/licenses/certifications
omitted. No explanation of
methods of doing things.
Form of business
ownership was chosen. No
explanation of how things
will be done.
Form of business ownership
was chosen and defined.
Some explanation of how
things will be accomplished.
Form of business ownership was
chosen, defined, and reasoning was
given for the choice of ownership.
Thorough explanation of how things
will be accomplished.
Product &/or Services
Identify and describe all
products/services,
explain how your
products will be
competitive.
Product/service mix was
partially discussed or some
was omitted. Explanation of
how your products will be
competitive is missing
Product/service mix was
partially discussed and
seemed to lack a complete
line of product/ service
offerings. Explanation of
how your products will be
competitive was missing
Product/service mix was
clearly discussed and included
a complete line of
product/service offerings.
Explanation of how your
products will be competitive
was unclear.
Product/service mix was clearly
discussed and included a complete
line of product/service offerings and
included reasoning for the selection.
Includes explanation of how your
products will be competitive.
Marketing
Who are your customers,
where are they, what do
they want?
What is your marketing
mix (4 p's).
Marketing of the business was
partially discussed but lacked
mention of any specific
information
Marketing of the business
was partially discussed
including some but not all
of the following:
identification of the target
market and how they will be
reached, customer needs
and product characteristics,
pricing, distribution,
promotions.
Marketing of the business was
discussed including the
identification of the target
market and how they will be
reached, customer needs and
product characteristics, pricing,
distribution, promotions.
Marketing of the business was
thoroughly discussed including the
identification of the target market and
how they will be reached, customer
needs and product characteristics,
pricing, distribution, promotion.
Financial Management
Start-up Costs
No start-up cost reports were
included.
Some start-up cost reports
were included.
Start-up cost reports included. Financing strategies and concepts
were discussed. Detailed start-up
cost reports included.
Writing Skills Mechanics errors on every
page. Writing style lacks clarity
to the point of not being
understandable.
Fair number of mechanic’s
errors. Writing style
sometimes lacks clarity for
reader.
Occasional mechanics errors.
Writing style is easy for reader
to follow.
No writing mechanics errors; writing
style is easy for reader to follow.
https://www.rcampus.com/rubricshowc.cfm?code=W523C3&
RUBRIC FOR BUSINESS LETTER WRITING
Excellent
4 pts
Satisfactory
3 pts
Needs improvement
2 pts
Unsatisfactory
1 pts
Format Format is correct, including
your address, date, inside
address, salutation, body,
closing, and signature.
One part of the format is
incorrect-- including your
address, date, inside
address, salutation, body,
closing, and signature.
Two parts of the format are
incorrect-- including your
address, date, inside
address, salutation, body,
closing, and signature.
Several parts of the format
are incorrect-- including
your address, date, inside
address, salutation, body,
closing, and signature.
Salutation A proper salutation is used
in the correct place. Proper
use of title, proper
capitalization of the name,
and the proper use of the
colon are all included.
Missing one component
from the following: Proper
salutation, proper use of
title, proper capitalization of
the name, or the proper
use of the colon.
Missing two components
from the following: Proper
salutation, proper use of
title, proper capitalization of
the name, or the proper
use of the colon.
Missing three or more
components from the
following: Proper salutation,
proper use of title, proper
capitalization of the name,
or the proper use of the
colon.
Body (Content) Body includes at least two
complete paragraphs. A
clear idea is stated in each
paragraph and conveyed to
the reader.
Missing one component
from the following: Body
includes at least two
complete paragraphs A
clear idea is stated and
conveyed to the reader.
Missing two components
from the following: Body
includes at least one
complete paragraph. An
attempt at a clear idea is
stated and conveyed to the
reader.
Missing three or more
components from the
following: Body does not
include any paragraphs;
unclear or incomplete
thoughts in letter.
Closing and Signature Proper closing and
signature are included with
proper punctuation.
Proper closing and
signature are included, but
no punctuation is used.
Either closing or signature
is correct.
An attempt was made, but
neither the closing nor
signature are correct.
Spelling, Punctuation,
Grammar
Spelling, punctuation and
grammar are completely
correct.
Spelling, punctuation and
grammar are mostly correct
(1 error).
Several errors with spelling,
punctuation, and grammar
(2 errors).
Many errors in spelling,
punctuation, and grammar.
(Errors >2).
https://www.rcampus.com/rubricshowc.cfm?sp=yes&code=K68B4W&
RUBRIC FOR WRITTEN OUTPUT
5 pts 4 pts 3 pts 2 pts 1 pts
Overall Impact Excellent. Very Good. Good but still could do
better.
Fair and need to try
harder.
Poor. Add some effort
to get a higher grade.
Answers to Each
Questions.
Excellent. The student
was able to answer the
question correctly.
Explained the idea
very well.
Very Good. The
students was able
almost answer the
question correctly
though missing some
more ideas.
Explained the idea
well.
Good. Answered the
questions correctly but
still missing the whole
point for their answer
to the question.
Needs to improve the
way he/she explains
his/her answer.
Fair. Answered the
questions without
trying.
Did not explain the
answers very well.
Poor. Put no effort in
answering the
question.
Did not explain answer
at all.
Neatness and
Readability
No erasures on the
paper. Very Neat. The
writing is very neat as
well.
Has little erasures.
Almost neat. The
writing is neat.
Has lots of erasures
but still looking neat.
The writing makes it
difficult to read.
The paper is almost full
of erasures and the
writing is almost
impossible to read.
Very dirty output and
the writing is very
untidy making it
unreadable
https://www.rcampus.com/rubricshowc.cfm?sp=yes&code=XB93B6&
Rubrics
Rubrics for Synthesis
Paper
Criteria Target Rating
Content = 20
Organization of Ideas = 20
Format = 10
Grammar = 10
TOTAL= 60 points
RUBRIC ON WRITING REFLECTIVE/ESSAY
CRITERIA/SCORE 10 VERY GOOD 7– GOOD 5- FAIR 3 – POOR
WELL STRUCTURED Has clear progression of
ideas which are explicitly
cued
Has clear progression of
ideas although some
are explicitly cued or
called out
Arrangement of ideas is
not explicitly cued, and
the reader has to
discern the structure
himself
No structure discernable
CLARITY OF POSITION Position is clearly stated
at the beginning and
remains clearly
throughout the essay.
Position is clearly stated
at the end of the essay
but the organization
could have been better
Position is stated, but is
not consistently clear.
More than one reading
is made to figure out
what the essay us about
Statement of position
cannot be determined.
The essay is a collection
of unrelated sentences.
LANGUAGE AND WRITING The writing shows
evident mastery of the
spelling and previously
learned concepts,
agreement and usage
he writing shows
adequate mastery of the
spelling and previously
learned concepts,
agreement and usage
he writing shows some
mastery of the spelling
and previously learned
concepts, agreement
and usage
he writing shows little
mastery of the spelling
and previously learned
`concepts, agreement
and usage
PROFICIENCY Expresses ideas with
clarity and skill
Expresses ideas with
clarity
Expresses ideas with
clarity most of the time
Does not expresses
ideas with clarity and skill
Rubric for Business Letter Writing
Excellent
4 pts
Satisfactory
3 pts
Needs improvement
2 pts
Unsatisfactory
1 pts
Format Format is correct, including
your address, date, inside
address, salutation, body,
closing, and signature.
One part of the format is
incorrect-- including your
address, date, inside address,
salutation, body, closing, and
signature.
Two parts of the format are
incorrect-- including your
address, date, inside
address, salutation, body,
closing, and signature.
Several parts of the format
are incorrect-- including
your address, date, inside
address, salutation, body,
closing, and signature.
Salutation A proper salutation is used
in the correct place. Proper
use of title, proper
capitalization of the name,
and the proper use of the
colon are all included.
Missing one component from
the following: Proper
salutation, proper use of title,
proper capitalization of the
name, or the proper use of the
colon.
Missing two components
from the following: Proper
salutation, proper use of
title, proper capitalization of
the name, or the proper
use of the colon.
Missing three or more
components from the
following: Proper
salutation, proper use of
title, proper capitalization of
the name, or the proper
use of the colon.
Body (Content) Body includes at least two
complete paragraphs. A
clear idea is stated in each
paragraph and conveyed to
the reader.
Missing one component from
the following: Body includes at
least two complete paragraphs
A clear idea is stated and
conveyed to the reader.
Missing two components
from the following: Body
includes at least one
complete paragraph. An
attempt at a clear idea is
stated and conveyed to the
reader.
Missing three or more
components from the
following: Body does not
include any paragraphs;
unclear or incomplete
thoughts in letter.
Closing and
Signature
Proper closing and
signature are included with
proper punctuation.
Proper closing and signature
are included, but no
punctuation is used.
Either closing or signature
is correct.
An attempt was made, but
neither the closing nor
signature are correct.
Spelling,
Punctuation,
Grammar
Spelling, punctuation and
grammar are completely
correct.
Spelling, punctuation and
grammar are mostly correct (1
error).
Several errors with
spelling, punctuation, and
grammar (2 errors).
Many errors in spelling,
punctuation, and grammar.
(Errors >2).
Rubric for Writing Meeting Minutes
https://www.rcampus.com/rubricshowc.cfm?code=K8BX23&sp=yes&
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SYLLABUS IN ENGLISH CORRESPONDENCE.docx

  • 1. SYLLABUS IN BUSINESS CORRESPONDENCE
  • 2. CURRICULUM MAP COURSE OUTLINE Time Frame Course Content I. Effective Business Communication  Nature of Business English  8 C’s of a Business Letter II. Parts and Format of Business Letter  Characteristics of Good Business Letter  Strategies in Business Writing III. Sales Letter  Letter of Inquiry  Letter of making a reservation IV. Letter of ordering goods and Letter of Collection V. Memorandums and E-mails and Faxes VI. Social and Personal Business Letters  Inter-office communication  Minutes of meetings VII. Writing Business Reports  Writing Business proposal VIII. Letter of Application  Resume  Curriculum Vitae  Bio-data  Employment related letters IX. Job Interview
  • 3. Learning Plan Time Frame Topics Intended Learning Outcomes (ILO) Teaching and Learning Activities (TLAs) Assessment Tasks (AT) Grading Criteria Week 1 Effective Business Communication Nature of Business English 8 C’s of a Business Letter At the end of the lesson, the students must have: determined the effective business communication as the key to effective business writing; described the nature of business writing; identified the * C’s of business letter to widen the understanding of all the types of letters. Independent Reading Online Discussion Video presentation Business Letter Writing Comic Strip Making Essay Writing Written Assignment Rubrics (Please refer to the attached rubric for business letter writing) Rubrics (please refer to the attached document for comic strip) Rubrics (please refer to the attached document for essay writing) Rubrics (please refer to the attached document for written assignment) Week 2  Parts and Format of Business Letter  Characteristics of Good Business Letter  Strategies in Business Writing written the correct format of business letter; recognized the characteristics of business letters; determined the strategies of business writings; Business Letter Analysis Business Letter Exercises Business Letter Writing Independent Reading Business Letter Writing Written Assignment Written Quiz Rubrics (Please refer to the attached rubric for written assignment.) Rubrics (Please refer to the attached rubric for written assignment.) Rubrics (Please refer to the attached rubric for written quiz.)
  • 4. -categorized the characteristics of letters; and -composed a business letter and applied the correct format. Interactive Online Discussion Multimedia Instruction Video Presentation Week 3 Sales Letter identified the functions of business letters written a sales letter using the correct steps, appropriate format, and proper language to convince the target customer assessed the sales letters written by their co-students to measure its effectiveness applied their learning’s and developed their skills in business writings Business Letter Exercises Independent Reading Interactive Online Discussion Multimedia Instruction Sales Letter Writing Video Presentation Business Letter Writing Essay Written Assignment Rubrics (Please refer to the attached rubric for business letter writing) Rubrics (please refer to the attached essay) Rubrics (please refer to the attached written assignment) Week 4  Letter of ordering goods  Letter of Collection identified correct steps, appropriate format, and proper language to convince the target customer written an order letter and collection letter assessed the order letter and collection written by their co- students to measure its effectiveness via email Business Writing exercises Independent Reading Online Discussion Video Presentation Business Letter Writing Essay Written Assignment Written Quiz Rubrics (please refer to the attached rubric for business letter writing) Rubrics (please refer to the attached rubric for essay) Rubrics (please refer to the attached rubric for written assignment)
  • 5. applied their learning’s and developed their skills in business writings. Rubrics (please refer to the attached rubric for written quiz) PRELIM EXAMINATION Week 5  Memorandums  E-mails and Faxes outlined the purpose of memo, e-mails, faxes; identified the format and the organization of the letters of both memos and emails; composed and written sample of memos and e- mails. Business Writing Exercises Independent Reading Online Discussion Multimedia Instruction Writing exercises and presentation Video Presentation Short Quiz Writing Memo Written Assignment Writing Email Point/s shall be given per item as agreed by both students and instructor Rubrics (Please refer to the attached rubric for writing memo) Rubrics (Please refer to the attached rubric for written assignment) Rubrics (Please refer to the attached rubric for written email) Week 6  Social and Personal Business Letters  Minutes of meetings differentiated the different social and personal letters according to its purpose and usage written different social and personal letters identify the features of effective minutes analyze the structural features of the minutes Business Writing Exercises Independent Reading Online Discussion Multimedia Instruction Writing exercises and presentation Video Presentation Business Letter Writing Short Quiz Written Assignment Written Quiz Rubrics (Please refer to the attached rubric for written email) Point/s shall be given per item as agreed by both students and instructor Rubrics (Please refer to the attached rubric for written assignment) Rubrics (please refer to the attached rubric for written quiz)
  • 6. written effective minutes. Rubrics (Please refer to the attached rubric for group presentation and written quiz) Week 7 Writing Business reports Writing Business proposals identified the parts and types of business reports written a sample of business reports using the correct format determined the [parts, purpose and content of business proposal written a business proposal assessed the work of their co-students specifically on business proposals during the business proposal presentation. Business Proposal Workshop Business Proposal Presentation Case Study Analysis Independent Reading Multimedia Instruction Online Discussion Video Presentation Writing Exercises and Presentation Making Business Proposal Essay Short Quiz Written Assignment Writing Business Reports Rubrics (Please refer to the attached rubric for business proposal) Rubrics (Please refer to the attached rubric for essay) Point/s shall be given per item as agreed by both students and instructor Rubrics (Please refer to the attached rubric for written assignment) Rubrics (Please refer to the attached rubric for business reports) Week 8  Letter of Application  Resume  Curriculum Vitae  Bio-data  Employment related letters distinguished the difference among resume, biodata, and curriculum vitae written an application letter and other employment related letters Independent Reading Multimedia Instruction Online Discussion Video Presentation Writing exercises and presentation Short Quiz Venn Diagram Written Output Point/s shall be given per recitation as agreed by both students and instructor Rubrics (Please refer to the attached rubric for Venn diagram) Rubrics
  • 7. created their own resume, curriculum vitae and bio- data. Written Assignment (Please refer to the attached rubric for written output) Rubrics (Please refer to the attached rubric for written assignment) Week 9 Job Interview identified the types of interview and do’s and don’ts of interviewing and the needed documents on the job interview examined and took part of the actual job interview; and discovered and assessed the real scenario of job interview. Evaluation of Job interview/inter-active discussion Independent Reading Job Interview Simulation Multimedia Instruction and simulation Online Discussion Video Presentation Writing exercises and presentation Business Letter Writing Essay Short Quiz Simulation of Job Interview Written Output Rubrics (Please refer to the attached rubric for business letter writing) Rubrics (Please refer to the attached rubric for written output) Point/s shall be given per item as agreed by both students and instructor Rubrics (Please refer to the attached rubric for job interview simulation) Rubrics (Please refer to the attached rubric for written output) FINAL EXAMINATION
  • 8. Basic Textbook/s: Baraceros, Esther L., 2011. Business Correspondence. Quezon City: Rex Bookstore Aquino, Fe O. et. al., 2000. Business English Correspondence. Mandaluyong City: National Bookstore Suggested Readings and References: 1. Guffey, Mary Ellen and Loewe, Dana., 2011. E-book: Business Communication process and product. USA: Sout-Western Cengage Learning. 2. A.C. Krizan, Patricia Merrier, Joyce P. Logan, Karen Schneiter Williams., 2007. E-book: Business Communication. USA: South-Western College Pub. 3. Learning for Empowerment and Development, Inc., 2004. Business Writing. Manila: Milflores Publishing Inc. 4. Miller, Julie., 2002. Business writing that counts. New delhi: Sterling Publisher Pvt. Ltd. 5. Macabuhay, Cynthia H., 1989. Effective Business Letters and Communication. Mandaluyong City: National Bookstore. 6. https://www.tamwood.com/wp-content/uploads/2017/10/Business-English-Course-Outline.pdf https://www.specialistlanguagecourses.com/wp-content/uploads/2014/06/Sample-Syllabus-Business- English.pdf https://www.panola.edu/syllabi/documents/poft2312.pdf Course Requirements Synthesis: Importance of learning the four Major Types of Business Correspondence https://www.toppr.com/guides/business-communication-and-ethics/business-correspondence/meaning-and- importance-of-business-correspondence - Individual Prelim Project Job interview - Final Project (application of the simulation/actual job interview) - Each student will be interviewed (supporting documents: Application letter and CV) Grading System 30 % - Quizzes 20% - Project (Prelim/Final) 10% - Assignment 40% - Examination 100% Prelim/Final Grades/2 (Term Grade) Classroom Policies The students are expected to abide with the following classroom policies: 1. Attendance Policy: o Attendance shall be strictly observed. Absence of eight (8) cumulative hours may be allowed on valid grounds; provided, that the student shall present proof in case of medical and similar reasons.
  • 9. 2. English speaking zone o When the class will about to start everyone should speak in English during class discussions. If the students cannot express his /her ideas during recitation, he/she is allowed to speak in Filipino. 3. Participation o Cellular phones should be in a silent mode during class discussion. o Participate in classroom discussions in a constructive manner. o Respect your classmates and the views expressed by others. 4. Presentations Presenters are expected to: o Show up early for presentations in order to assure that AV equipment functions properly and to arrange the physical space for the presentation; o Adhere to the time limits specified for presentations and any subsequent questions; and o Deliver cohesive presentations with full participation and equal coverage by everyone. 5. Written output o Plagiarism is strictly discouraged. o Observed proper use of words and correct grammar. o Always apply proper citation and indicate the references (using APA format).
  • 12. Rubric for E-MAIL Legend: VGE-To a very great extent; GE-To a great extent; SE-To some extent; LE-To a little extent; N-Not at all RUBRIC FOR BUSINESS LETTER WRITING Excellent 4 pts Satisfactory 3 pts Needs improvement 2 pts Unsatisfactory 1 pts Format Format is correct, including your address, date, inside address, salutation, body, closing, and signature. One part of the format is incorrect-- including your address, date, inside address, salutation, body, closing, and signature. Two parts of the format are incorrect-- including your address, date, inside address, salutation, body, closing, and signature. Several parts of the format are incorrect-- including your address, date, inside address, salutation, body, closing, and signature. Salutation A proper salutation is used in the correct place. Proper use of title, proper capitalization of the name, and the proper use of the colon are all included. Missing one component from the following: Proper salutation, proper use of title, proper capitalization of the name, or the proper use of the colon. Missing two components from the following: Proper salutation, proper use of title, proper capitalization of the name, or the proper use of the colon. Missing three or more components from the following: Proper salutation, proper use of title, proper capitalization of the name, or the proper use of the colon. Body (Content) Body includes at least two complete paragraphs. A clear idea is stated in each paragraph and conveyed to the reader. Missing one component from the following: Body includes at least two complete paragraphs A clear idea is stated and conveyed to the reader. Missing two components from the following: Body includes at least one complete paragraph. An attempt at a clear idea is stated and conveyed to the reader. Missing three or more components from the following: Body does not include any paragraphs; unclear or incomplete thoughts in letter. Closing and Signature Proper closing and signature are included with proper punctuation. Proper closing and signature are included, but no punctuation is used. Either closing or signature is correct. An attempt was made, but neither the closing nor signature are correct. Spelling, Punctuation, Grammar Spelling, punctuation and grammar are completely correct. Spelling, punctuation and grammar are mostly correct (1 error). Several errors with spelling, punctuation, and grammar (2 errors). Many errors in spelling, punctuation, and grammar. (Errors >2). https://www.rcampus.com/rubricshowc.cfm?sp=yes&code=K68B4W&
  • 13. RUBRIC FOR WRITTEN QUIZ UNSATISFACTORY 2 POINTS FAIR 3POINTS GOOD 4 POINTS EXCELLENT 5POINTS WEIGHT (N/A) CONTENT No content was provided. No Key is provided. Content is inaccurate. Most of a Key is provided. Content is accurate but information is not relevant to the assignment. Key is provided. Content is accurate and meets the criteria given for the assignment. Key is provided. Format Disorganized, not really set-up in the same way. Spacing irregular. Some questions and answers are not in the same format set-up. Some spacing irregular. Most questions and answers are in the same format set-up. Spacing is regular and consistent. All questions and answers are in the same format set-up. Spacing is regular and consistent. Mechanics More than seven spelling and/or grammatical errors and/or most text is copied. Many spelling and/or grammatical errors (between five and seven) and/or some text is copied. Some spelling errors. Some grammatical errors. (fewer than 3 total) Text is in author’s own words. No spelling errors. No grammatical errors. Text is in author’s own words. Organization Information is not presented in a logical order, making it difficult to follow. Chronological is not used. An attempt was made to put the information in a logical order, but some of it remained illogical. Chronological order is used somewhat. Information is mostly presented in a logical order that is easy to follow. Chronological order is mostly used. Information is presented in a logical order that is easy to follow. Chronological order is used. https://www.rcampus.com/rubricshowc.cfm?code=F4A59A&sp=yes&
  • 14. RUBRIC FOR WRITTEN ASSIGNMENT CRITERIA INADEQUATE=D (BELOW STANDARD) ADEQUATE=C (MEETS STANDARD) ABOVE AVERAGE=B (EXCEEDS STANDARD) EXCEMPLARY=A (FAR EXCEEDS STANDARD) Organization Writing lacks logical organization. It shows some coherence but ideas lack unity. Serious errors. Writing is coherent and logically organized. Some points remain misplaced and stray from the topic. Transitions evident but not used throughout easy. Writing is coherent and logically organized with transitions used between ideas and paragraphs to create coherence. Overall unity of ideas is present. Writing shows high degree of attention to logic and reasoning of points. Unity clearly leads the reader to the conclusion and stirs thought regarding the topic. Level of Content Shows some thinking and reasoning but most ideas are underdeveloped and unoriginal. Content indicates thinking and reasoning applied with original thought on a few ideas. Content indicates original thinking and develops ideas with sufficient and firm evidence. Content indicates synthesis of ideas, in depth analysis and evidences original thought and support for the topic. Development Main points lack detailed development. Ideas are vague with little evidence of critical thinking. Main points are present with limited detail and development. Some critical thinking is present. Main points well developed with quality supporting details and quantity. Critical thinking is weaved into points. Main points well developed with high quality and quantity support. Reveals high degree of critical thinking. Grammar & Mechanics Spelling, punctuation, and grammatical errors create distraction, making reading difficult; fragments, comma splices, run-ons evident. Errors are frequent. Most spelling, punctuation, grammar correct allowing reader to progress though essay. Some errors remain. Essay has few spelling, punctuation, and grammatical errors allowing reader to follows ideas clearly. Very few fragments or run-ons. Essay is free of distracting spelling, punctuation, and grammatical errors; absent of fragments, comma splices, and run-ons. Style Mostly in elementary form with little or no variety in sentence structure, diction, rhetorical devices or emphasis. Approaches college level usage of some variety in sentence patterns, diction, and rhetorical devices. Attains college level style; tone is appropriate and rhetorical devices used to enhance content; sentence variety used effectively. Shows outstanding style going beyond usual college level; rhetorical devices and tone used effectively ; creative use of sentence structure and coordination. Format Fails to follow format and assignment requirements ; incorrect margins, spacing and indentation; neatness of essay needs attention. Meets format and assignment requirements; generally correct margins, spacing, and indentations; essay is neat but may have some assembly errors. Meets format and assignment requirements; margins, spacing, and indentations are correctly assembled. Meets all formal and assignment requirements and evidences attention to detail; all margins, spacing and indentations are correct; essay is neat and correctly assembled with professional look. http://home.snu.edu/~hculbert/criteria.pdf
  • 15. RUBRIC FOR JOB INTERVIEW SIMULATION Name: Date: Position: Interviewed by: Competency Needs Work 3points Better 5points Best 10points First Impressions Shows up late for the interview, does not shake hands, and/or chews gum; does not bring a copy of the resume or references Shows up on time for the interview with a copy of the resume in hand Shows up early for interview with a copy of the resume in hand Preparation Knows nothing about the company or seems to make up information as he/she goes along Knows some general information about the company and /or its purpose Has researched the company and the position thoroughly and is apparent by answers given in response to questions Personal Attributes Overbeating, overaggressive, egotistical, and overly nervous Somewhat nervous, some lapses in eye contact; speaks too loudly or softly Good eye contact and poise during interview; confident General Attitude Lack of interest and enthusiasm about the position; passive and indifferent; or overly enthusiastic Seems interested in the position but could be better prepared or informed on certain topics Interested in the position and enthusiastic about the interview Personal Appearance Dressed way below what is expected for someone in that position or “overdoes it” (too much makeup, jewelry, cologne, etc.) Dressed similar to what employees in that position would wear or in business casual clothes Dressed in appropriate business attire; no sandals, tennis, shoes, t- shirt, shorts, short skirts, etc. Responses Answers with “yes” or “no” and fails to elaborate or explain; talks negatively about past negatively about past employers Gives well-constructed responses, but sounds rehearsed or unsure Gives well-constructed, confident responses that are genuine OVERALL https://www.ozarka.edu/vcc/files/Job_Interview_Scoring_Rubric.pdf https://www.coursehero.com/file/21999058/JOB-INTERVIEW-SCORING- RUBRIC/
  • 16. RUBRIC FOR BUSINESS PROPOSAL Poor/Lacking Info 1 pts Sufficient 2 pts Proficient 3 pts Advanced 4 pts Total (N/A) Introductory Elements Table of Contents Executive Summary Introductory elements were omitted and/or contained errors. Introductory elements were included but contained errors. Introductory elements were included and completed correctly, including an executive summary. Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business. Business Description Brief description of the business (or Idea) An overview of the company is not provided. An overview of the company is provided but is lacking significant pieces of the requested information An overview of the company is provided which includes a large portion but not all of the requested information. An overview of the company is provided which includes information regarding the reason for starting, basic activity, company focus, goods and/or services provided, primary customers, and location. Industry Analysis Provides largely incomplete information regarding industry size and maturity, opportunities and threats in the industry, overall outlook for the industry, major competitors. Explains how proposed products/service is distinct from others. Provides somewhat complete information regarding industry size and maturity, opportunities and threats in the industry, overall outlook for the industry, major competitors. How proposed product/service is distinct from others. Provides fairly complete information regarding industry size and maturity, opportunities and threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others. Provides complete information regarding industry size and maturity, opportunities and threats in the industry, overall outlook for the industry major competitors. Explains how proposed products/service is distinct from others. Mission Statement Mission statement is not included. Mission statement is included and describes the purpose of the business. Core values are included but do not reflect an understanding of the fundamental beliefs regarding the appropriate manner in which conduct company activities. Mission statement is clear, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities. Mission statement is clear, concise, and describes the purpose of the business. core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities. Management Plan SP, partnership, corporation ownership Qualifications of MGT team and comp. pkg. Explanation of how things will be done. No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things. Form of business ownership was chosen. No explanation of how things will be done. Form of business ownership was chosen and defined. Some explanation of how things will be accomplished. Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished.
  • 17. Product &/or Services Identify and describe all products/services, explain how your products will be competitive. Product/service mix was partially discussed or some was omitted. Explanation of how your products will be competitive is missing Product/service mix was partially discussed and seemed to lack a complete line of product/ service offerings. Explanation of how your products will be competitive was missing Product/service mix was clearly discussed and included a complete line of product/service offerings. Explanation of how your products will be competitive was unclear. Product/service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Includes explanation of how your products will be competitive. Marketing Who are your customers, where are they, what do they want? What is your marketing mix (4 p's). Marketing of the business was partially discussed but lacked mention of any specific information Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions. Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions. Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion. Financial Management Start-up Costs No start-up cost reports were included. Some start-up cost reports were included. Start-up cost reports included. Financing strategies and concepts were discussed. Detailed start-up cost reports included. Writing Skills Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable. Fair number of mechanic’s errors. Writing style sometimes lacks clarity for reader. Occasional mechanics errors. Writing style is easy for reader to follow. No writing mechanics errors; writing style is easy for reader to follow. https://www.rcampus.com/rubricshowc.cfm?code=W523C3&
  • 18. RUBRIC FOR BUSINESS LETTER WRITING Excellent 4 pts Satisfactory 3 pts Needs improvement 2 pts Unsatisfactory 1 pts Format Format is correct, including your address, date, inside address, salutation, body, closing, and signature. One part of the format is incorrect-- including your address, date, inside address, salutation, body, closing, and signature. Two parts of the format are incorrect-- including your address, date, inside address, salutation, body, closing, and signature. Several parts of the format are incorrect-- including your address, date, inside address, salutation, body, closing, and signature. Salutation A proper salutation is used in the correct place. Proper use of title, proper capitalization of the name, and the proper use of the colon are all included. Missing one component from the following: Proper salutation, proper use of title, proper capitalization of the name, or the proper use of the colon. Missing two components from the following: Proper salutation, proper use of title, proper capitalization of the name, or the proper use of the colon. Missing three or more components from the following: Proper salutation, proper use of title, proper capitalization of the name, or the proper use of the colon. Body (Content) Body includes at least two complete paragraphs. A clear idea is stated in each paragraph and conveyed to the reader. Missing one component from the following: Body includes at least two complete paragraphs A clear idea is stated and conveyed to the reader. Missing two components from the following: Body includes at least one complete paragraph. An attempt at a clear idea is stated and conveyed to the reader. Missing three or more components from the following: Body does not include any paragraphs; unclear or incomplete thoughts in letter. Closing and Signature Proper closing and signature are included with proper punctuation. Proper closing and signature are included, but no punctuation is used. Either closing or signature is correct. An attempt was made, but neither the closing nor signature are correct. Spelling, Punctuation, Grammar Spelling, punctuation and grammar are completely correct. Spelling, punctuation and grammar are mostly correct (1 error). Several errors with spelling, punctuation, and grammar (2 errors). Many errors in spelling, punctuation, and grammar. (Errors >2). https://www.rcampus.com/rubricshowc.cfm?sp=yes&code=K68B4W&
  • 19. RUBRIC FOR WRITTEN OUTPUT 5 pts 4 pts 3 pts 2 pts 1 pts Overall Impact Excellent. Very Good. Good but still could do better. Fair and need to try harder. Poor. Add some effort to get a higher grade. Answers to Each Questions. Excellent. The student was able to answer the question correctly. Explained the idea very well. Very Good. The students was able almost answer the question correctly though missing some more ideas. Explained the idea well. Good. Answered the questions correctly but still missing the whole point for their answer to the question. Needs to improve the way he/she explains his/her answer. Fair. Answered the questions without trying. Did not explain the answers very well. Poor. Put no effort in answering the question. Did not explain answer at all. Neatness and Readability No erasures on the paper. Very Neat. The writing is very neat as well. Has little erasures. Almost neat. The writing is neat. Has lots of erasures but still looking neat. The writing makes it difficult to read. The paper is almost full of erasures and the writing is almost impossible to read. Very dirty output and the writing is very untidy making it unreadable https://www.rcampus.com/rubricshowc.cfm?sp=yes&code=XB93B6& Rubrics Rubrics for Synthesis Paper Criteria Target Rating Content = 20 Organization of Ideas = 20 Format = 10 Grammar = 10 TOTAL= 60 points
  • 20. RUBRIC ON WRITING REFLECTIVE/ESSAY CRITERIA/SCORE 10 VERY GOOD 7– GOOD 5- FAIR 3 – POOR WELL STRUCTURED Has clear progression of ideas which are explicitly cued Has clear progression of ideas although some are explicitly cued or called out Arrangement of ideas is not explicitly cued, and the reader has to discern the structure himself No structure discernable CLARITY OF POSITION Position is clearly stated at the beginning and remains clearly throughout the essay. Position is clearly stated at the end of the essay but the organization could have been better Position is stated, but is not consistently clear. More than one reading is made to figure out what the essay us about Statement of position cannot be determined. The essay is a collection of unrelated sentences. LANGUAGE AND WRITING The writing shows evident mastery of the spelling and previously learned concepts, agreement and usage he writing shows adequate mastery of the spelling and previously learned concepts, agreement and usage he writing shows some mastery of the spelling and previously learned concepts, agreement and usage he writing shows little mastery of the spelling and previously learned `concepts, agreement and usage PROFICIENCY Expresses ideas with clarity and skill Expresses ideas with clarity Expresses ideas with clarity most of the time Does not expresses ideas with clarity and skill
  • 21. Rubric for Business Letter Writing Excellent 4 pts Satisfactory 3 pts Needs improvement 2 pts Unsatisfactory 1 pts Format Format is correct, including your address, date, inside address, salutation, body, closing, and signature. One part of the format is incorrect-- including your address, date, inside address, salutation, body, closing, and signature. Two parts of the format are incorrect-- including your address, date, inside address, salutation, body, closing, and signature. Several parts of the format are incorrect-- including your address, date, inside address, salutation, body, closing, and signature. Salutation A proper salutation is used in the correct place. Proper use of title, proper capitalization of the name, and the proper use of the colon are all included. Missing one component from the following: Proper salutation, proper use of title, proper capitalization of the name, or the proper use of the colon. Missing two components from the following: Proper salutation, proper use of title, proper capitalization of the name, or the proper use of the colon. Missing three or more components from the following: Proper salutation, proper use of title, proper capitalization of the name, or the proper use of the colon. Body (Content) Body includes at least two complete paragraphs. A clear idea is stated in each paragraph and conveyed to the reader. Missing one component from the following: Body includes at least two complete paragraphs A clear idea is stated and conveyed to the reader. Missing two components from the following: Body includes at least one complete paragraph. An attempt at a clear idea is stated and conveyed to the reader. Missing three or more components from the following: Body does not include any paragraphs; unclear or incomplete thoughts in letter. Closing and Signature Proper closing and signature are included with proper punctuation. Proper closing and signature are included, but no punctuation is used. Either closing or signature is correct. An attempt was made, but neither the closing nor signature are correct. Spelling, Punctuation, Grammar Spelling, punctuation and grammar are completely correct. Spelling, punctuation and grammar are mostly correct (1 error). Several errors with spelling, punctuation, and grammar (2 errors). Many errors in spelling, punctuation, and grammar. (Errors >2).
  • 22. Rubric for Writing Meeting Minutes