The document proposes a panel for SXSW Interactive 2014 about "transformational moments" or "pivots" that change the creative process and idea making. The panelists, Glenn Griffin and Deborah Morrison, believe these moments are ripe for study. They plan to collect stories from creative professionals about pivotal moments when their ideas changed course, taking risks and adapting. The goals are to discover insights about how the creative process works and can be optimized. Questions will focus on understanding the catalysts for change and how new directions survive challenges.