This document summarizes key points from the South by Southwest (SXSW) conference. It discusses strategies for navigating the large number of sessions, including relying on research, aiming for early sessions, and avoiding ones that did not match their descriptions. It highlights some favorite sessions on indigenous tweets, content versioning and transparency, and mining data for stories. The document also provides an overview of features for designing content for Google Glass, including timeline cards, card options, subscriptions, and guidelines such as keeping it simple and avoiding unexpected notifications. It concludes by stating "Everything Is ImportantNOT" and thanking the audience.