SlideShare a Scribd company logo
Confidential Material 7/28/2013 1
Supersize Your Reach with App Marketplaces
Confidential Material
Apple has proven marketplaces can be used to empower the
developer community to build around your core and expand your
reach
7/28/2013Amet Parturient Pellentesque Vulputate Commodo 2
“Since its launch in July 2008, the
App Store has supported over 50
billion downloads, now surpassing
a rate of 800 downloads per
second.”
900,000 apps available
575 million store accounts
250,000 active publishers
Confidential Material
Other software companies are beginning to use app marketplaces as
a centerpiece to build an ecosystem of partnerships and grow into a
market leader.
7/28/2013Amet Parturient Pellentesque Vulputate Commodo 3
Make the Marketplace the centralized place for both developers and end users to find
everything they need
Utilize the Marketplace to dive additional user growth and expand the brand
Lock in your partners and customers
Confidential Material
As-A-Service companies including Salesforce, GoodData, and Cloud
Foundry are expanding their footprint through the marketplace
concept to improve functionality and drive brand growth.
7/28/2013Amet Parturient Pellentesque Vulputate Commodo 4
Developer Ecosystem
Develop add-ons to
increase functionality
Empower developers to
build on top of your
platform
Provide mission critical
tools to improve your
platform
Confidential Material
Salesforce has built an add-on application ecosystem that targets
individuals and industries who are looking to optimize the Salesforce
platform
7/28/2013 5
Confidential Material
GoodData gives partners the power to build off of their platform,
both creating value for customers and strengthening the
partnership
7/28/2013 6
Confidential Material
Cloud Foundry utilizes the marketplace concept to offer developers
mission critical tools needed to build and scale complex apps of their
PaaS
7/28/2013 7
Confidential Material
Now is the time to use online marketplaces to generate revenue,
lock in customers, and Supersize Your Reach!
7/28/2013Amet Parturient Pellentesque Vulputate Commodo 8

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Supersize Your Reach with App Marketplaces

  • 1. Confidential Material 7/28/2013 1 Supersize Your Reach with App Marketplaces
  • 2. Confidential Material Apple has proven marketplaces can be used to empower the developer community to build around your core and expand your reach 7/28/2013Amet Parturient Pellentesque Vulputate Commodo 2 “Since its launch in July 2008, the App Store has supported over 50 billion downloads, now surpassing a rate of 800 downloads per second.” 900,000 apps available 575 million store accounts 250,000 active publishers
  • 3. Confidential Material Other software companies are beginning to use app marketplaces as a centerpiece to build an ecosystem of partnerships and grow into a market leader. 7/28/2013Amet Parturient Pellentesque Vulputate Commodo 3 Make the Marketplace the centralized place for both developers and end users to find everything they need Utilize the Marketplace to dive additional user growth and expand the brand Lock in your partners and customers
  • 4. Confidential Material As-A-Service companies including Salesforce, GoodData, and Cloud Foundry are expanding their footprint through the marketplace concept to improve functionality and drive brand growth. 7/28/2013Amet Parturient Pellentesque Vulputate Commodo 4 Developer Ecosystem Develop add-ons to increase functionality Empower developers to build on top of your platform Provide mission critical tools to improve your platform
  • 5. Confidential Material Salesforce has built an add-on application ecosystem that targets individuals and industries who are looking to optimize the Salesforce platform 7/28/2013 5
  • 6. Confidential Material GoodData gives partners the power to build off of their platform, both creating value for customers and strengthening the partnership 7/28/2013 6
  • 7. Confidential Material Cloud Foundry utilizes the marketplace concept to offer developers mission critical tools needed to build and scale complex apps of their PaaS 7/28/2013 7
  • 8. Confidential Material Now is the time to use online marketplaces to generate revenue, lock in customers, and Supersize Your Reach! 7/28/2013Amet Parturient Pellentesque Vulputate Commodo 8

Editor's Notes

  1. Cut it up, take some examples