Manfred Bortenschlager from 3scale presented "The Power of APIs. Connecting (big) brands with bright minds" at the DevLab LIVE event in London at Level39 on May 9th. The talk highlighted the benefits of the Platform Business Model. APIs are seen as the enablers of the Platform Business Model. From a developer perspective, Manfred presented the APItools.com for managing and modifying APIs.

1. @ManfredBo
The Power of APIs
Connecting (Big) Brands with Bright Minds
Manfred Bortenschlager
I work at 3scale.net
Out-of-the-box API Management
@3scale
DevLab LIVE
London, May 9, 2014

3. @ManfredBo3
What’s an API?

4. @ManfredBo4
What’s an API?
Technology of APIs
Business of APIs
Politics of APIs
Source: Kin Lane
http://apievangelist.com/2014/05/06/remembering-why-this-whole-api-thing-is-working--apidays-berlin/

6. @ManfredBo6
The Power of APIs?
APIs enable the Platform Business Model.

7. Platform Business Model
Image Source: http://www.healthandcare.co.uk/

8. @ManfredBo8
Benefits of Platforms
Acceleration via network effects
Increased rate of innovation
Contribution of complementary elements
Increased number of channels
Evolution and stabilizing
Increased visibility
Reduction of cost and risk
Source: Gawer & Cusumano (2002): Platform Leadership

9. @ManfredBo9
Examples

11. Image Source: Wikipedia

14. @ManfredBo14
Examples

15. @ManfredBo15
Characteristics of Platforms
Appropriately open
Easy to maintain and stable
Easy to access
Clear interface
Source: Parker & Van Alstyne (2008): Innovation, Openness & Platform Control

16. @ManfredBo16
The Power of APIs
APIs enable the Platform Business Model.

17. @ManfredBo17
Popular API Categories
Source: tuts+
http://code.tutsplus.com/articles/the-increasing-importance-of-apis-in-web-development--net-22368 (2011 data)

18. @ManfredBo18
Most Popular API Providers
Source: tuts+
http://code.tutsplus.com/articles/the-increasing-importance-of-apis-in-web-development--net-22368 (2011 data)

19. Image Sources: respective product sites.

20. @ManfredBo20
APIs for Brands
Create new revenue sources
Deliver wider reach
Foster open innovation
Increase efficiency

21. @ManfredBo21
APIs for Developers
Enrich functionality
Leverage brand strength
Integrate more easily and quickly

22. @ManfredBo22
Tools for Developers
APItools
https://www.apitools.com/
Postman
http://www.getpostman.com/
Runscope Radar
https://www.runscope.com/

23. @ManfredBo23
APItools.com
1. Managing & Monitoring APIs
2. Modifying API calls

26. @ManfredBo26
3scale.net
Some of our customers:
Out-of-the-box
API Management
For API Providers
3scale.net
API Management
For Developers
www.apitools.com
apistrategyconference.com
apicodex.3scale.net
Education &
Standards
apicommons.org

27. @ManfredBo27
Take-away
APIs are enablers for the Platform Business Model.
Platforms leverage networks effects that allow more
efficient value creation.
Brands benefit from wider reach and new revenue
sources.
Developers benefit from easier integration of
additional functionality.

28. @ManfredBo
The Power of APIs
Q&A
Manfred Bortenschlager
I work at 3scale.net
Out-of-the-box API Management
@3scale