The document provides a summary of recent digital marketing and advertising news from November 16th. It discusses Pret A Manger's campaign donating to homeless charities for each Christmas menu item ordered and unlocking a Foursquare badge. It also mentions BMW's "window to the future" installation in New York City displaying electric concept cars and a Reebok campaign video featuring artist Swizz Beatz. The document is tagged with related keywords and companies.

1. hello
The Liquid Way
Trendshare | a sharpened look at the digital landscape
Friday November 16th
#4

2. Trendshare
a sharpened look at the digital landscape
| social media| display| brand-content
| digital| mobile|gaming|ambient

3. Trendshare | a sharpened look at the digital landscape
tags:
#pret #unlockthe5pbadge #restauration #uk #agency #foursquare
As we enter the Christmas season, it’s important to
remember people who are less fortunate.
Pret A Manger stores throughout the UK are doing their part
by donating 5p to homeless charities for each item ordered
from their special Christmas menu.
Foursquare users can also help — and earn a badge for
themselves in the process.
Pret’s Hope for the Homeless badge can be unlocked by
checking in at any of their UK stores. Each time a Foursquare
user unlocks the badge, they’ll donate 5p to homeless
charities.
Between the two initiatives, Pret hopes to donate £300,000.
The unlock text for the badge reads: “Thanks for checking in
and helping Pret A Manger reach its goal of £300,000, to go
toward breaking the cycle of homelessness. Seasons
Greetings!”
go&read!
| social media|display |brand-content #4
© The Liquid Way 2012
| digital| mobile|gaming|ambient

4. Trendshare | a sharpened look at the digital landscape
tags:
#bmw #futurewindows #automotive #usa #KBS&partners #ooh
Everyone is curious about the future.
To promote the BMW iTour in the USA, the German carmaker
has placed a "window on the future" on 6th Avenue in New York.
A large facade digital broadcasts real-time traffic avenue
transforming cars BMW concept cars in circulation.
The idea is to represent what the streets will look like in a few
years when the electric BMW i3 and i8 will be marketed.
Many people think that electric cars are the future - BMW
presents the first steps towards the future - presenting the
streets with its electric cars that would be part of the
movement.
The "window on the future" that shows the status of concept
cars is an original idea, but not really impactful... moreover,
check out the new commercial by JWT with Kavinsky in
soundtrack
go&watch!
| social media|display |brand-content #4
© The Liquid Way 2012
| digital| mobile|gaming|ambient

5. Trendshare | a sharpened look at the digital landscape
tags:
#reebok #timelapse #fashion #usa #intern #viral
The Question.
Since joining Reebok last year as Global Creative Director for the
brand, hip-hop producer Swizz Beatz has made his presence
felt with the introduction of the Beatz-designed Kamikaze III
Mid and the resurrection of iconic silhouettes like Allen
Iverson‘s rookie year signature.
Now, the UK-founded, Massachusetts-headquartered footwear
label presents its “Time Lapse” video with Swizz.
Set in Manhattan’s Times Square as a nod to the artist’s Big
Apple roots, the piece focuses on the transformation of styles
from the 1980s to present and sees the New York native in a
slew of Reebok classics from the past 30 years.
go&watch!
| social media|display |brand-content
#4
© The Liquid Way 2012
| digital| mobile|gaming|ambient

6. Trendshare | a sharpened look at the digital landscape
tags:
#mclaren #p12launch #automotive #uk #marshmallow #app
MPC Creative worked with Marshmallow Laser Feast on a brief
by McLaren to create a film that would create excitement about
its new P12 super-car but without actually showing the car.
The response was to capture wind tunnel air-flows over and
around the car and then visualise them using light and a mind-
bogglingly complex set-up.
The beginning of the film alludes to how the light painting was
made, with a TV on a rig moving backwards as a specially
programmed animation plays while long exposure photographs
are made.
Repeat thousands of time and stitch the resulting long exposure
shots together and speed them up and you get the end result.
Based on the Dentsu’s Principe
go&watch!
| social media|display |brand-content #4
© The Liquid Way 2012
| digital| mobile|gaming|ambient

7. Trendshare | a sharpened look at the digital landscape
tags:
#airfrance #musicinthesky #airlines #france #betc #app
Air France Music offers to iPhone owners a new way to find the
“ground live musical experience” in flight.
Available free on the Apple Store, the new application "Music
in the sky" is based on an idea as poetic and playful. It is
indeed shining in their iPhone to the sky as fans can enrich
their playlist and discover new music.
But to compose a well-stocked library, it is recommended to
travel! Songs can be downloaded according to your location.
Alongside other classic features of a music application, such
as managing favourites or playlists composition, "Music in the
sky" also offers several games hidden in the sky.
There is also a competition to win concert tickets or air miles.
To celebrate the launch of the application, Air France Music
unveiled the addition of unreleased tracks by Francois & The
Atlas Mountains, Eugene McGuinness, Villagers, Melody's Echo
Chamber or Tomorrow's World.
go&watch!
| social media|display |brand-content #4
© The Liquid Way 2012
| digital| mobile|gaming|ambient

8. Trendshare | a sharpened look at the digital landscape
tags:
#icebreak #dragrace #drink #australia #themonkey #viral
We all like drum solos and we also like guitar solos - but
which ones best?
There's only one way to find out: DRAG RACE!
Yes, in the latest ad for Australian iced coffee drink Ice Break,
ad agency The Monkeys looked to settle the age-old rock'n'roll
debate with a drag race between two cars. One representing
the electric guitar solo and another racing for the glory of the
drum solo (see pictures).
The advert follows on from the recently released online film
which launched the brand's national outdoor campaign in which
two advertising billboards were mounted on drag cars and raced
to see which one would end up sporting an Ice Break ad.
The word on the drag strip is that another two Aussie muscle
cars will soon be seen racing in the next brand film which
promises an epic cult-movie themed battle as Kung-Fu takes on
Sci-Fi.
Furthermore, Ice Break drinkers can actually enter a competition
on the icebreak.com.au website to win one of the four muscle
cars made to star in the films.
go&watch!
| social media|display |brand-content #4
© The Liquid Way 2012
| digital| mobile|gaming|ambient

9. Trendshare | a sharpened look at the digital landscape
tags #eristoff #decodethenight #alcohol #belgium #designtodead #3dmapping
Eristoff vodka brand organised a beautiful street marketing
event by providing a projection mapping interactive game which
allows fans to win VIP seats for the famous festival "I Love
Techno".
To maintain a strong with consumers and capture a young
audience, Eristoff had to push the boundaries of digital
storytelling.
The agency Design is Dead presented a visual and interactive
performance on the Place Saint-Pierre in Gand, based on a set
created by studio Famous.
Users could play well with a large format 3D mapping and
interactive special effects in real time projected on the facade of
a building.
By combining creativity, technology, interactivity, and branding,
Design is Dead Emakina Group has created a successful gaming
experience.
go&watch!
| social media|display |brand-content #4
© The Liquid Way 2012
| digital| mobile|gaming|ambient

10. Trendshare
a sharpened look at the digital landscape
| tv commercial of the week

11. Trendshare | a sharpened look at the digital landscape
tags #rockstargames #gtav trailer #videogames #usa #rockstargames #viral
King of communication, a NYC based company, has made one
of the most violent and almost bankable video game sagas
ever.
Far from constant plug based screenshot, gameplay videos
and trailers revealing half a game before playing it, there is:
Rockstar Games.
For GTA III and its open world in 3D, it is clear that Rockstar
has a loyal audience of more and more to a game that never
ceases to provoke the indignation of many non-connoisseurs
worldwide video game .
The strength of Rockstar is kept a secret. They know how to
tease their fans as was shown way back with the release of
GTA V. These kings of communication created an expectation
around the announcement of a game that is not given to
everyone.
Two days ago, Rockstar Games released the second trailer of
their latest GTA series..
6M hits in .. 2 days for the 2nd trailer
27,6M hits for the #1
go&watch!
| tv commercial of the week #4
© The Liquid Way 2012

12. Trendshare
a sharpened look at the digital landscape
| case of the week

13. Trendshare | a sharpened look at the digital landscape
tags #redbull #kluge #drink #austria #internal #viral
The Athletes Machine
Derived from the German adjective Klug (meaning "clever"),
Red Bull Kluge combines complex machinery patched together
with the energy and prowess of world-class athletes, to see
what happens when physics gets physical.
Athletes:
Sean MacCormac (Skydiver), Joey Brezinski (Skateboarder),
Rickie Fowler (Golfer), Danny MacAskill (Trials Biker), Ryan
Sheckler (Skateboarder), Drew Bezanson (BMX Rider), Bryce
Menzies (Off-Road Truck Racer), Rhys Millen (Drifter), Robbie
Maddison (Freestyle Motocross Rider), Lolo Jones (Hurdler), Pat
Moore (Snowboarder)
6M hits in 5 days...
go&watch!
|case of the week #4
© The Liquid Way 2012

14. Trendshare
a sharpened look at the digital landscape
| tips of the week

15. Trendshare | a sharpened look at the digital landscape
tags #instagram #webprofilpages #socialmedia
Instagram rolls out user profiles on the web
Instagram now features a web profile with a selection of your
recently shared photographs above your profile photo and bio.
This gives other users a snapshot of the photos you share on
Instagram.
In addition, you can follow users, comment & like photos and
edit your profile directly from the web. It’s a beautiful new way
to share Instagram photos!
To see your web profiles or to explore a friend’s profile, simply
navigate to instagram.com/[username].
54% of top brands are active on Instagram
A new study has shown that more and more brands are signing
up for Instagram, with 54% of the world’s top brands now
active on the platform. This is a 35% growth since the
beginning of August.
MTV holds the top slot for the most followers at nearly 1
million.
Starbucks, Burberry and Nike are a bit further behind.
24% of Brits share their photos exclusively via Instagram
| tv commercial of the week #4
© The Liquid Way 2012

16. thank you
by @guillaumepellan
@theliquidway
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London SE1 3HN, United Kingdom
t: +44 (0) 203 176 5600
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