"Real-time Marketing Strategy: Surviving Daily Change" as presented by Adam Lavelle, Chief Strategy Officer, iCrossing, at SXSW 2011 in Austin, TX on March 13, 2011.
This document provides a brief history of marketing from cave drawings 10,000 BC to the present day and potential future developments. It traces the evolution of marketing techniques from early forms like cave drawings and stone tablets to modern digital marketing methods including social media, mobile apps, location-based services and augmented reality. The document predicts future trends in areas like connected homes and devices, curated personalized content, retail hacks, gamification, and virtual shopping experiences.
iCrossing UK Client Summit 2011 - An Update from iCrossing U.S.iCrossing
This document provides a summary of marketing trends over time and discusses the concept of "connectedness" in marketing. It can be summarized in 3 sentences:
Marketing has evolved dramatically from cave drawings to today's digital landscape. The presentation discusses how marketing must focus on engaging audiences through dialogue rather than just promoting messages, and how building trust over time is important in this new "connected" environment. An insights platform is suggested as a framework for connected marketing success.
Os documentos discutem o empreendedorismo, inovação e como fazer um pitch de negócios. Empreendedores são pessoas que identificam problemas e oportunidades para criar soluções de valor através da motivação e criatividade. A inovação envolve quebrar padrões para introduzir melhorias por meio de novos produtos, processos ou serviços. Um pitch efetivo apresenta o problema a ser resolvido, o mercado-alvo, a solução proposta e como o negócio será implementado e monetizado.
Kenzie Marketing helps technology businesses facing change or entering new markets by taking a collaborative approach to developing realistic and sustainable marketing strategies. They believe working with clients to find mutually agreeable solutions leads to better results, faster implementation, and greater commitment to the strategies. Interested businesses can contact Joe at the provided email address or phone number for more information.
The document summarizes findings from the Coalition for Innovative Media Measurement's (CIMM) USA TouchPoints proof of concept study. The study tested the Media Behavior Institute's experience sampling diary methodology for cross-media measurement. Key findings include that participants consistently completed entries in under 90 seconds each day and answered 8 questions per entry over 10 days. Most participants found the task easy and enjoyable. The data provides new insights into consumers' daily lives by capturing where, when, with whom, and how they feel during media consumption and other activities. Examples show how moms' activities and media usage varies by age group and throughout the day. The study demonstrates the value of contextual data for understanding moments of receptivity and informing advertising ROI.
The document discusses the need for research to change and become more transformative. It argues that business as usual is no longer an option and that research must embrace creative leadership, reinvent customer relationships, and build operating dexterity. It states research must help companies shape changes, provoke transformation, and listen for the unexpected. The focus should be on return on investment, execution, value creation, and transformationally improving outcomes rather than just quantifying expectations. It asks several questions about what this new vision for research would look and questions how to develop the skills to bring inconvenient truths to companies.
This document discusses new advertising models and their implications. It summarizes several studies conducted on different ad models between 2006-2015. Some key findings:
- When the future is unpredictable, focusing on variables and usage behavior is important, rather than audience segments. Assumptions can be dangerous.
- New research methods like set-top box data, neuromeasures, and field experiments help provide insights into what models work and why others fail.
- Studies found that interactive ads, minimum effective frequency of one exposure, and product placement can be effective models. However, "click for more" calls to action and some execution factors hurt interactive TV response.
- Addressable advertising is more complex than assumed, as
This document provides a brief history of marketing from cave drawings 10,000 BC to the present day and potential future developments. It traces the evolution of marketing techniques from early forms like cave drawings and stone tablets to modern digital marketing methods including social media, mobile apps, location-based services and augmented reality. The document predicts future trends in areas like connected homes and devices, curated personalized content, retail hacks, gamification, and virtual shopping experiences.
iCrossing UK Client Summit 2011 - An Update from iCrossing U.S.iCrossing
This document provides a summary of marketing trends over time and discusses the concept of "connectedness" in marketing. It can be summarized in 3 sentences:
Marketing has evolved dramatically from cave drawings to today's digital landscape. The presentation discusses how marketing must focus on engaging audiences through dialogue rather than just promoting messages, and how building trust over time is important in this new "connected" environment. An insights platform is suggested as a framework for connected marketing success.
Os documentos discutem o empreendedorismo, inovação e como fazer um pitch de negócios. Empreendedores são pessoas que identificam problemas e oportunidades para criar soluções de valor através da motivação e criatividade. A inovação envolve quebrar padrões para introduzir melhorias por meio de novos produtos, processos ou serviços. Um pitch efetivo apresenta o problema a ser resolvido, o mercado-alvo, a solução proposta e como o negócio será implementado e monetizado.
Kenzie Marketing helps technology businesses facing change or entering new markets by taking a collaborative approach to developing realistic and sustainable marketing strategies. They believe working with clients to find mutually agreeable solutions leads to better results, faster implementation, and greater commitment to the strategies. Interested businesses can contact Joe at the provided email address or phone number for more information.
The document summarizes findings from the Coalition for Innovative Media Measurement's (CIMM) USA TouchPoints proof of concept study. The study tested the Media Behavior Institute's experience sampling diary methodology for cross-media measurement. Key findings include that participants consistently completed entries in under 90 seconds each day and answered 8 questions per entry over 10 days. Most participants found the task easy and enjoyable. The data provides new insights into consumers' daily lives by capturing where, when, with whom, and how they feel during media consumption and other activities. Examples show how moms' activities and media usage varies by age group and throughout the day. The study demonstrates the value of contextual data for understanding moments of receptivity and informing advertising ROI.
The document discusses the need for research to change and become more transformative. It argues that business as usual is no longer an option and that research must embrace creative leadership, reinvent customer relationships, and build operating dexterity. It states research must help companies shape changes, provoke transformation, and listen for the unexpected. The focus should be on return on investment, execution, value creation, and transformationally improving outcomes rather than just quantifying expectations. It asks several questions about what this new vision for research would look and questions how to develop the skills to bring inconvenient truths to companies.
This document discusses new advertising models and their implications. It summarizes several studies conducted on different ad models between 2006-2015. Some key findings:
- When the future is unpredictable, focusing on variables and usage behavior is important, rather than audience segments. Assumptions can be dangerous.
- New research methods like set-top box data, neuromeasures, and field experiments help provide insights into what models work and why others fail.
- Studies found that interactive ads, minimum effective frequency of one exposure, and product placement can be effective models. However, "click for more" calls to action and some execution factors hurt interactive TV response.
- Addressable advertising is more complex than assumed, as
As part of the emerging new topics series, a presentation entitled UX: The User Experience Cross-Screen, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. A research study including questions, methods, and findings on cross-screen users was presented. The presentation was given by, Richard Zackon-Facilitator for Council for Research Excellence & Rick Ducey- Chief Strategy Officer at BIA/Kelsey.
In a ubiquitous world:
As we enter the third wave of computing known a UbiComp, technology will shrink in size, increase in power and ultimately disappear into the background of our every day lives. A whole new infrastructure will see using miniature remotely powered wireless computers interfaced with sensors as opposed to keyboards. As RFID gets set to link every product on the planet to the Net through near field communication and GPS, it will allow the collation of unparalleled levels of data of consumer habits both in and out of the home. Always connected and always aware, privacy could become a thing of the past. What does this mean for the future of contextual and location-based advertising; where are we at and what can we expect? Will this finally bring the utopia that is being sought by marketers to answer conclusively which 50% of their media dollars are being wasted - and if so at what price to humanity? The writing is on the wall...
See http://NothingToHide.Us
A presentation entitled MAXIMIZING MOMENTUM: Insights from Verizon, SMG & Cisco, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference. Insights on Brand building were presented. Presenters included Patrick McLean-Executive Director at Verizon Interactive, Helen Katz-SVP/Research Director at Starcom MediaVest Group, & Charlie Treadwell-Marketing Strategy Manager Corporate Affairs Marketing at Cisco.
This document discusses the growing use of mobile devices to access the internet and libraries' responses to patrons' increasing mobile use. It provides statistics on mobile internet use in the US and examples of libraries that offer mobile versions of their catalogs, tutorials, and other digital services and content. The document considers challenges libraries face in supporting mobile users and suggests initial steps like providing WiFi access and identifying existing content that is mobile-friendly.
This document discusses vernal pools as important amphibian breeding habitat. It notes that vernal pools are seasonal forest depressions fed by surface water and groundwater. They provide habitat for many amphibian species but are disappearing. The document summarizes the habitat needs of various amphibian species that use vernal pools, including woodlands surrounding the pools, seasonal hydrology, an absence of fish, and leaf litter. It emphasizes that protecting existing vernal pool habitats and creating new habitats is important for reversing the decline of amphibian populations that rely on these ephemeral wetlands.
This document summarizes environmental data collected from 2001-2011 at a GLOBE site in Estonia located at 58.5205° N, 25.6266° E. Measurements included atmospheric temperature and pressure, hydrology, soil temperature, and plant phenology. Some key findings were very cold/warm winters in 2009/2010 and 2007/2008, and warmer summers in 2009 and 2008. Dissolved oxygen and pH in surface water were also measured from 2003-2006. The document also describes GLOBE activities in Estonia such as camps, workshops in other countries, and a 5th anniversary celebration in 2005.
This recipe provides instructions for making a peanut butter and strawberry jam sandwich with milk. It lists the ingredients as crunchy peanut butter, homemade strawberry jam, two slices of white bread, and milk. It then provides directions for spreading the peanut butter and jam on the separate slices of bread, assembling the sandwich, cutting it in half, plating it with a glass of milk, and enjoying. The document also shares the results of a survey that found strawberry jam is most commonly preferred to pair with peanut butter. It concludes by listing occasions when this sandwich would be suitable, such as school lunches, birthday parties, picnics, and late night snacks.
Bernard Poussot, President and CEO of Wyeth, outlines the company's goals and strategies at the 2008 Goldman Sachs Annual Global Healthcare Conference. These include 1) managing the financial impact of losing exclusivity for its drug Protonix, 2) achieving the full potential of its core products, 3) successfully launching new products, and 4) leveraging its R&D capabilities. Poussot also discusses optimizing Wyeth's international expansion and continuing its transformation through cost reduction initiatives.
Taken from iCrossing's Social Media Event (16th October 2009 @ The RSA)
Antony Mayfield, SVP Global Head of Social Media (iCrossing) talks about social media moving into 2010 with an overview of where we are now and where it (may) be going in the future.
Op 19 mei trapte WNF'er Jaap van der Waarde de WNF-webinar reeks af met een interactieve lezing over de Afrikaanse olifant. Hij vertelde alles over dit grootste landdier ter wereld, over stroperij, over het zero-poachingprogramma en over de resultaten en dilemma’s van het WNF-werk.
NF-Webinar is een interactieve lezing die je via internet kunt volgen. En natuurlijk kon je al je vragen, ideeën en opmerkingen kwijt!
Video-verslag, downloads van dit webinar en de vragen en antwoorden vind je op wnf.nl/webinars.
This document discusses the implications of Canada's transition from Canadian GAAP to IFRS for independent broker dealers. The transition will take effect for fiscal years beginning on or after January 1, 2011. It will require broker dealers to provide comparative financial statements under the new IFRS standards. The transition involves changes beyond just accounting, including implications for systems, human resources, finance, controllership, and operations. Key success factors include senior level support, effective project planning, training, resources, analysis of differences between standards, and timely implementation. Mathews Michaels offers services to help organizations assess the impact, develop a project plan, establish change management processes, provide industry guidance on accounting policies, execute the transition project, and provide an
"Health Impact Assesment in Confirmed Animal Feeding Operations (CAFO) Permitting" presented by Ellen Mee, JD, at the Ohio Clean Water Conference 2011.
This document outlines an itinerary that includes:
- A tour of Lisbon including landmarks like St. George's Castle and Jerónimos Monastery.
- Day trips from Lisbon to places like Cascais, Sintra, Óbidos, and Nazaré.
- Visits to religious and historical sites in towns across Portugal including Batalha Monastery, Fátima Shrine, and the Monastery of Christ in Tomar.
- Stops in cities such as Estremoz, Vila Viçosa, Évora, and towns along the coast of the Algarve region.
- The itinerary concludes with free time in Lisbon before departing.
Raytheon reported strong third quarter 2007 results with bookings of $6.5 billion and sales of $5.4 billion, up 8% from the prior year. Earnings per share from continuing operations were $0.69, up 17% year-over-year. Raytheon also announced a new $2 billion share repurchase program and the pending sale of its Flight Options subsidiary. Segment results were positive across Integrated Defense Systems, Missile Systems, Network Centric Systems and Intelligence and Information Systems on higher sales and margins.
In 2012, the Ohio Environmental Council:
1. Successfully advocated for a moratorium on horizontal fracking until risks are reviewed and secured greater protection of drinking water sources.
2. Secured the first-ever controls on water withdrawals from Lake Erie and its tributaries.
3. Repelled attacks on Ohio's renewable energy and energy efficiency standards, which are reducing air pollution and growing clean energy jobs.
This document contains a list of 5 types of concept diagrams: functional, symbolic, gestural, and parti. Functional diagrams show relationships between elements and how they work together. Symbolic diagrams use symbols or icons to represent concepts or ideas. Gestural diagrams illustrate concepts through hand gestures or body motions. Parti diagrams use a diagrammatic layout or organization to represent underlying concepts.
Glass Eye Screenworks creates digital content and experiences for screens to engage audiences. It developed the Device Alive sales demo app for AT&T stores to self-educate customers, generating over 7.5 million views in the last year. Glass Eye integrates ecosystems and maximizes social media to generate advocacy. Its work includes touchscreens for wayfinding, digital signs, and interactive walls to enhance various environments. Glass Eye's goal is to deliver relevant experiences that drive metrics through engaged audiences.
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
As part of the emerging new topics series, a presentation entitled UX: The User Experience Cross-Screen, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. A research study including questions, methods, and findings on cross-screen users was presented. The presentation was given by, Richard Zackon-Facilitator for Council for Research Excellence & Rick Ducey- Chief Strategy Officer at BIA/Kelsey.
In a ubiquitous world:
As we enter the third wave of computing known a UbiComp, technology will shrink in size, increase in power and ultimately disappear into the background of our every day lives. A whole new infrastructure will see using miniature remotely powered wireless computers interfaced with sensors as opposed to keyboards. As RFID gets set to link every product on the planet to the Net through near field communication and GPS, it will allow the collation of unparalleled levels of data of consumer habits both in and out of the home. Always connected and always aware, privacy could become a thing of the past. What does this mean for the future of contextual and location-based advertising; where are we at and what can we expect? Will this finally bring the utopia that is being sought by marketers to answer conclusively which 50% of their media dollars are being wasted - and if so at what price to humanity? The writing is on the wall...
See http://NothingToHide.Us
A presentation entitled MAXIMIZING MOMENTUM: Insights from Verizon, SMG & Cisco, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference. Insights on Brand building were presented. Presenters included Patrick McLean-Executive Director at Verizon Interactive, Helen Katz-SVP/Research Director at Starcom MediaVest Group, & Charlie Treadwell-Marketing Strategy Manager Corporate Affairs Marketing at Cisco.
This document discusses the growing use of mobile devices to access the internet and libraries' responses to patrons' increasing mobile use. It provides statistics on mobile internet use in the US and examples of libraries that offer mobile versions of their catalogs, tutorials, and other digital services and content. The document considers challenges libraries face in supporting mobile users and suggests initial steps like providing WiFi access and identifying existing content that is mobile-friendly.
This document discusses vernal pools as important amphibian breeding habitat. It notes that vernal pools are seasonal forest depressions fed by surface water and groundwater. They provide habitat for many amphibian species but are disappearing. The document summarizes the habitat needs of various amphibian species that use vernal pools, including woodlands surrounding the pools, seasonal hydrology, an absence of fish, and leaf litter. It emphasizes that protecting existing vernal pool habitats and creating new habitats is important for reversing the decline of amphibian populations that rely on these ephemeral wetlands.
This document summarizes environmental data collected from 2001-2011 at a GLOBE site in Estonia located at 58.5205° N, 25.6266° E. Measurements included atmospheric temperature and pressure, hydrology, soil temperature, and plant phenology. Some key findings were very cold/warm winters in 2009/2010 and 2007/2008, and warmer summers in 2009 and 2008. Dissolved oxygen and pH in surface water were also measured from 2003-2006. The document also describes GLOBE activities in Estonia such as camps, workshops in other countries, and a 5th anniversary celebration in 2005.
This recipe provides instructions for making a peanut butter and strawberry jam sandwich with milk. It lists the ingredients as crunchy peanut butter, homemade strawberry jam, two slices of white bread, and milk. It then provides directions for spreading the peanut butter and jam on the separate slices of bread, assembling the sandwich, cutting it in half, plating it with a glass of milk, and enjoying. The document also shares the results of a survey that found strawberry jam is most commonly preferred to pair with peanut butter. It concludes by listing occasions when this sandwich would be suitable, such as school lunches, birthday parties, picnics, and late night snacks.
Bernard Poussot, President and CEO of Wyeth, outlines the company's goals and strategies at the 2008 Goldman Sachs Annual Global Healthcare Conference. These include 1) managing the financial impact of losing exclusivity for its drug Protonix, 2) achieving the full potential of its core products, 3) successfully launching new products, and 4) leveraging its R&D capabilities. Poussot also discusses optimizing Wyeth's international expansion and continuing its transformation through cost reduction initiatives.
Taken from iCrossing's Social Media Event (16th October 2009 @ The RSA)
Antony Mayfield, SVP Global Head of Social Media (iCrossing) talks about social media moving into 2010 with an overview of where we are now and where it (may) be going in the future.
Op 19 mei trapte WNF'er Jaap van der Waarde de WNF-webinar reeks af met een interactieve lezing over de Afrikaanse olifant. Hij vertelde alles over dit grootste landdier ter wereld, over stroperij, over het zero-poachingprogramma en over de resultaten en dilemma’s van het WNF-werk.
NF-Webinar is een interactieve lezing die je via internet kunt volgen. En natuurlijk kon je al je vragen, ideeën en opmerkingen kwijt!
Video-verslag, downloads van dit webinar en de vragen en antwoorden vind je op wnf.nl/webinars.
This document discusses the implications of Canada's transition from Canadian GAAP to IFRS for independent broker dealers. The transition will take effect for fiscal years beginning on or after January 1, 2011. It will require broker dealers to provide comparative financial statements under the new IFRS standards. The transition involves changes beyond just accounting, including implications for systems, human resources, finance, controllership, and operations. Key success factors include senior level support, effective project planning, training, resources, analysis of differences between standards, and timely implementation. Mathews Michaels offers services to help organizations assess the impact, develop a project plan, establish change management processes, provide industry guidance on accounting policies, execute the transition project, and provide an
"Health Impact Assesment in Confirmed Animal Feeding Operations (CAFO) Permitting" presented by Ellen Mee, JD, at the Ohio Clean Water Conference 2011.
This document outlines an itinerary that includes:
- A tour of Lisbon including landmarks like St. George's Castle and Jerónimos Monastery.
- Day trips from Lisbon to places like Cascais, Sintra, Óbidos, and Nazaré.
- Visits to religious and historical sites in towns across Portugal including Batalha Monastery, Fátima Shrine, and the Monastery of Christ in Tomar.
- Stops in cities such as Estremoz, Vila Viçosa, Évora, and towns along the coast of the Algarve region.
- The itinerary concludes with free time in Lisbon before departing.
Raytheon reported strong third quarter 2007 results with bookings of $6.5 billion and sales of $5.4 billion, up 8% from the prior year. Earnings per share from continuing operations were $0.69, up 17% year-over-year. Raytheon also announced a new $2 billion share repurchase program and the pending sale of its Flight Options subsidiary. Segment results were positive across Integrated Defense Systems, Missile Systems, Network Centric Systems and Intelligence and Information Systems on higher sales and margins.
In 2012, the Ohio Environmental Council:
1. Successfully advocated for a moratorium on horizontal fracking until risks are reviewed and secured greater protection of drinking water sources.
2. Secured the first-ever controls on water withdrawals from Lake Erie and its tributaries.
3. Repelled attacks on Ohio's renewable energy and energy efficiency standards, which are reducing air pollution and growing clean energy jobs.
This document contains a list of 5 types of concept diagrams: functional, symbolic, gestural, and parti. Functional diagrams show relationships between elements and how they work together. Symbolic diagrams use symbols or icons to represent concepts or ideas. Gestural diagrams illustrate concepts through hand gestures or body motions. Parti diagrams use a diagrammatic layout or organization to represent underlying concepts.
Glass Eye Screenworks creates digital content and experiences for screens to engage audiences. It developed the Device Alive sales demo app for AT&T stores to self-educate customers, generating over 7.5 million views in the last year. Glass Eye integrates ecosystems and maximizes social media to generate advocacy. Its work includes touchscreens for wayfinding, digital signs, and interactive walls to enhance various environments. Glass Eye's goal is to deliver relevant experiences that drive metrics through engaged audiences.
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...iCrossing
iCrossing’s Dave Johnson spoke at the ProcureCon for Digital and Marketing Services Conference in San Antonio, TX on November 12, 2014 on “Constructive Collaboration - How Agency and Procurement Leaders Can Collaborate to Achieve Success”.
- Mobile apps have seen tremendous growth in recent years, with over 100 billion apps downloaded in 2013 alone, driven by changes in user behavior and the rise of robust app ecosystems.
- Google is well-positioned in mobile with the Google Play Store and large user base, and sees opportunity to help app developers and advertisers unlock the potential of mobile through its app promotion and monetization solutions.
- Google's mobile app solutions help advertisers acquire high-quality app users through in-app display ads, measure app install performance and user lifetime value, then remarket to those users to drive re-engagement and purchases through the app.
Managing your data: How to move from gathering data to processing and applyin...iCrossing
This document discusses how Google is well positioned for mobile apps. It notes that mobile app revenue grew significantly from 2009 to 2013 due to changes in mobile use, scale, and app ecosystems. Google's Play revenue doubled year-over-year, showing opportunity to diversify beyond ads. While over a billion apps have been downloaded, most are only used once, presenting an opportunity to improve app discovery and engagement. The document outlines Google's cross-product approach for mobile apps, including in-app display, YouTube, and search to help advertisers acquire and engage users.
The last 12 months in display advertisingiCrossing
Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
This document summarizes how to make money from paid social media. It discusses fundamentals of client/agency relationships, examples of successful social campaigns, and how to keep accountants happy. It covers the buying cycle and how paid social fits in at each stage: awareness, retention, and direct response. Key advice includes thinking beyond likes to business goals, aligning channels and goals, targeting specifically, understanding the buying cycle, and experimenting with paid social to make money.
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandiCrossing
In this webinar, Ty Martin, Director of Digital Media Strategy for iCrossing, shared how brands can leverage Google’s new audience targeting method – Remarketing Lists for Search Ads (RLSA) – for an audience-based, content-driven, “always on” approach to reaching the right people, with the right message at the right moment.
Note: A video recording of the webinar is available on the Direct Marketing Association website: https://attendee.gotowebinar.com/g2wattendee/recording/3312336312168438530
Scoring Inside and Outside The Box: World Cup Insights in Search MarketingiCrossing
This document provides search marketing insights from the 2010 FIFA World Cup. It analyzes search trends for topics like travel, teams, players, merchandise and information. Fixtures and schedules were the most searched for information. Key moments like matches and results saw spikes in search volume. The document also compares countries by population, internet users, World Cup search interest and factors like Facebook penetration to determine promising marketing opportunities for the 2014 World Cup in Brazil.
Visit Wales #blogwales. Joining search, social and content togetheriCrossing
iCrossing's Travel Editor, Jeremy Head, explains how we worked with Visit Wales to raise awareness of the cultural and natural highlights of five key cities and towns in Wales among their target demographics - more mature couples, families and independent travellers. Check out the presentation from the 2013 World Travel Market to find out more...
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
How marketing can dominate natural search iCrossing
Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from this start-point?
This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
Questions:
1. Why are marketing and natural search on a collision course?
2. How do I marshal ATL and BTL marketing to dominate natural search?
3. What is Google seeing when it looks at my website?
4. How do I influence my agency's behaviours to achieve natural search dominance?
5. What are the quick wins my marketing can do to move up search rankings?
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
The document summarizes key findings from a Facebook smartphone study and provides best practices for location-based marketing on Facebook. It finds that local search and Facebook usage are popular mobile activities. It also discusses opportunities to engage local customers through hyper-local content on local Facebook pages. Finally, it offers a five-step approach for companies to pilot and optimize a local page strategy, including community guidelines, content calendars, and measurement.
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...iCrossing
Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session explored: The last call: What are some of the marketing methods that brands need to move away from? The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct? For more information please visit www.icrossing.com.
Let Me Tell You a Visual Story - iCrossingiCrossing
If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.
Building a Global Brand in the Digital AgeiCrossing
Building a connected brand at a global level means a lot more than planting your corporate flag all over the globe. On May 15, iCrossing’s Vice President of Search Strategy, Doug Platts, and Lionbridge’s Global Marketing Strategist, Emma Durant, presented on the key components of building a global brand. For instance, your local SEO strategy is based on understanding the nuances of how people search and customizing your content to their behaviors. When expanding this concept globally, you must account for language barriers and cultural differences. Find out more at www.icrossing.com.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
13. DAWN OF THE INDUSTRIAL REVOLUTION
Internal Combustion
Steam Power
Engine
Railroads Electrical Power
COUPONS
PR
TELEGRAPH / TELEPHONE
BOOKS / MAGAZINES
First Newspaper Ad
NEWSPAPERS
BAZAAR / MARKETPLACE
BILLBOARDS
1836 1850s 1864 1867 1888
14. WAR PROPAGANDA
DOOR-TO-DOOR SALES
COUPONS
TUPPERWARE PARTIES
PR
YELLOW PAGES
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
CLASSIFIED ADS
BILLBOARDS
CONSUMER GOODS & PRODUCT PACKAGING
PRODUCT PLACEMENT
RADIO ADS
TV ADS
20th
1920s 1940s 1950s
CENTURY
15. GOLDEN AGE OF ADVERTISING
SWEEPSTAKES DATABASE MARKETING
DOOR-TO-DOOR SALES DIRECT MAIL
GUERILLA MARKETING
COUPONS PERSONAL COMPUTERS
TUPPERWARE PARTIES CABLE TV
PR HOME SHOPPING CHANNELS
YELLOW PAGES ELECTRONIC BBS
TELEPHONE EMAIL
TELEMARKETING COMPUTER SPAM
BOOKS / MAGAZINES
NEWSPAPERS SWEEPSTAKES
DOOR-TO-DOOR SALES
CLASSIFIED ADS COUPONS
“TUPPERWARE PARTY” / MULTI-LEVEL MARKETING
PR
YELLOW PAGES
BILLBOARDS TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
PRODUCT PACKAGING NEWSPAPERS
CLASSIFIED ADS
PRODUCT PLACEMENT BILLBOARDS
PRODUCT PACKAGING
RADIO ADS PRODUCT PLACEMENT
RADIO ADS
TV ADS TV ADS
1960s 1970s 1980s
16. DOTCOM BOOM
DATABASE MARKETING WWW / WEB SITES
SEARCH ENGINES
DIRECT MAIL CRM
GUERILLA MARKETING ECOMMERCE
COMPARISON SHOPPING
PERSONAL COMPUTERS ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
CABLE TV WEB DISPLAY ADVERTISING
HOME SHOPPING CHANNELS TIVO
LONG TAIL / NICHE
ELECTRONIC BBS DATABASE MARKETING
DIRECT MAIL
EMAIL GUERILLA MARKETING
PERSONAL COMPUTERS
COMPUTER SPAM CABLE TV
HOME SHOPPING CHANNELS
ELECTRONIC BBS
EMAIL
COMPUTER SPAM
SWEEPSTAKES
DOOR-TO-DOOR SALES
COUPONS
MULTI-LEVEL MARKETING
PR
YELLOW PAGES
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
CLASSIFIED ADS
BILLBOARDS
PRODUCT PACKAGING
PRODUCT PLACEMENT
RADIO ADS
TV ADS
1990s
17. DOTCOM BUST SOCIALIZATION OF THE WEB
WWW / WEB SITES
SEARCH ENGINES
CRM
ECOMMERCE
COMPARISON SHOPPING
ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
“Irrational Exuberance”
WEB DISPLAY ADVERTISING
TIVO
LONG TAIL / NICHE
BLOGS
DATABASE MARKETING
SEARCH MARKETING
DIRECT MAIL
PODCASTING
GUERILLA MARKETING
ONLINE VIDEO
PERSONAL COMPUTERS
VIDEO GAMES (WEB)
CABLE TV
HOME SHOPPING CHANNELS MOBILE PHONES (POPULARIZED)
CROWDSOURCING
ELECTRONIC BBS
SOCIAL NETWORKS
EMAIL
WIKIS
COMPUTER SPAM
TWITTER
SWEEPSTAKES
WWW / WEB SITES
DOOR-TO-DOOR SALES SEARCH ENGINES
CRM
COUPONS ECOMMERCE
COMPARISON SHOPPING
ONLINE MARKETS (AMAZON)
MULTI-LEVEL MARKETING ONLINE AUCTIONS (EBAY)
WEB DISPLAY
ADVERTISING
PR TIVO
LONG TAIL / NICHE
YELLOW PAGES DATABASE MARKETING
DIRECT MAIL
GUERILLA MARKETING
TELEPHONE PERSONAL COMPUTERS
CABLE TV
TELEMARKETING HOME SHOPPING CHANNELS
ELECTRONIC BBS
EMAIL
BOOKS / MAGAZINES COMPUTER
SPAM
SWEEPSTAKES
NEWSPAPERS DOOR-TO-DOOR SALES
COUPONS
CLASSIFIED ADS MULTI-LEVEL MARKETING
PUBLIC RELATIONS
YELLOW PAGES
BILLBOARDS TELEPHONE
TELEMARKETING
PRODUCT PACKAGING BOOKS / MAGAZINES
NEWSPAPERS
CLASSIFIED ADS
PRODUCT PLACEMENT BILLBOARDS
PRODUCT
PACKAGING
RADIO ADS PRODUCT PLACEMENT
RADIO
ADS
TV ADS TV ADS
2000s
18. LOCATION AWARENESS, MOBILITY, RETAIL HACKING
DIGITAL VIDEO STREAMING
DIGITAL SETTOP BOXES
GAMING CONSOLES
SMARTPHONES
TABLETS
GESTURE INTERFACE DEVICES
BODY INTERFACES / WEARABLE COMPUTING
AUGMENTED REALITY
SEMANTIC WEB
FLASH DEALS
FLASH MOBS
CURATED CONTENT SERVICES
LOCATION AWARENESS
POPUP STORES
RETAIL ENTERTAINMENT
BLOGS LOCALIZED EXPERIENCES
CROWD ACTIVATED COUPONS
FOURSQUARE / GOWALLA / LOOPT
SEARCH MARKETING YELP
OPEN TABLE
PODCASTING QUORA
VIRTUAL SHOW & TELL
ONLINE VIDEO VIRTUAL STYLIST
DEMOCRATIZED PAYMENTS
NEAR-FIELD COMMUNICATIONS
VIDEO GAMES (WEB) THIRD-PARTY LAYERED EXPERIENCES
CUSTOMER SERVICE HACKS
MOBILE PHONES (POPULARIZED)
BLOGS
CROWDSOURCING SEARCH MARKETING
PODCASTING
SOCIAL NETWORKS ONLINE VIDEO
VIDEO GAMES (WEB)
WIKIS MOBILE PHONES
CROWDSOURCING
SOCIAL NETWORKS
TWITTER WIKIS
TWITTER
WWW / WEB SITES
SEARCH ENGINES
CRM
ECOMMERCE
COMPARISON SHOPPING
ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
WEB DISPLAY
ADVERTISING
TIVO
LONG TAIL / NICHE
DATABASE MARKETING
DIRECT MAIL
GUERILLA MARKETING
PERSONAL COMPUTERS
CABLE TV
HOME SHOPPING CHANNELS
EMAIL
COMPUTER
SPAM
SWEEPSTAKES
COUPONS
MULTI-LEVEL MARKETING
PUBLIC RELATIONS
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
BILLBOARDS
PRODUCT
PACKAGING
PRODUCT PLACEMENT
RADIO
ADS
TV ADS
2008 2010
19. THE EPOCH OF BIEBER
DIGITAL VIDEO STREAMING
DIGITAL SETTOP BOXES
GAMING CONSOLES
SMARTPHONES
TABLETS
GESTURE INTERFACE DEVICES
BODY INTERFACES / WEARABLE COMPUTING
AUGMENTED REALITY
SEMANTIC WEB
FLASH DEALS
FLASH MOBS
CURATED CONTENT SERVICES
LOCATION AWARENESS
POPUP STORES
RETAIL ENTERTAINMENT
LOCALIZED EXPERIENCES
CROWD ACTIVATED COUPONS
FOURSQUARE / GOWALLA / LOOPT
YELP
OPEN TABLE
QUORA
VIRTUAL SHOW & TELL
VIRTUAL STYLIST
DEMOCRATIZED PAYMENTS
NEAR-FIELD COMMUNICATIONS
THIRD-PARTY LAYERED EXPERIENCES
CUSTOMER SERVICE HACKS
GREAT
BLOGS
SEARCH MARKETING
PODCASTING
PUBLICIST BIEBERTUBE
ONLINE VIDEO
VIDEO GAMES (WEB)
MOBILE PHONES
WARS
CROWDSOURCING
SOCIAL NETWORKS
WIKIS
TWITTER
WWW / WEB SITES
SEARCH ENGINES
CRM
ECOMMERCE
COMPARISON SHOPPING
ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
WEB DISPLAY
ADVERTISING
TIVO
LONG TAIL / NICHE
DATABASE MARKETING
DIRECT MAIL
GUERILLA MARKETING
PERSONAL COMPUTERS
CABLE TV
HOME SHOPPING CHANNELS
EMAIL
COMPUTER
SPAM
SWEEPSTAKES
COUPONS
MULTI-LEVEL MARKETING
PUBLIC RELATIONS
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
BILLBOARDS
PRODUCT
PACKAGING
PRODUCT PLACEMENT
RADIO
ADS
TV ADS
2011 2012 December 21, 2012
20. LOCATION AWARENESS, MOBILITY, RETAIL HACKING
DIGITAL VIDEO STREAMING
DIGITAL SETTOP BOXES
GAMING CONSOLES
SMARTPHONES
TABLETS
GESTURE INTERFACE DEVICES
BODY INTERFACES / WEARABLE COMPUTING
AUGMENTED REALITY
SEMANTIC WEB
FLASH DEALS
FLASH MOBS
CURATED CONTENT SERVICES
LOCATION AWARENESS
POPUP STORES
RETAIL ENTERTAINMENT
BLOGS LOCALIZED EXPERIENCES
CROWD ACTIVATED COUPONS
FOURSQUARE / GOWALLA / LOOPT
SEARCH MARKETING YELP
OPEN TABLE
PODCASTING QUORA
VIRTUAL SHOW & TELL
ONLINE VIDEO VIRTUAL STYLIST
DEMOCRATIZED PAYMENTS
NEAR-FIELD COMMUNICATIONS
VIDEO GAMES (WEB) THIRD-PARTY LAYERED EXPERIENCES
CUSTOMER SERVICE HACKS
MOBILE PHONES (POPULARIZED)
BLOGS
CROWDSOURCING SEARCH MARKETING
PODCASTING
SOCIAL NETWORKS ONLINE VIDEO
VIDEO GAMES (WEB)
WIKIS MOBILE PHONES
CROWDSOURCING
SOCIAL NETWORKS
TWITTER WIKIS
TWITTER
WWW / WEB SITES
SEARCH ENGINES
CRM
ECOMMERCE
COMPARISON SHOPPING
ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
WEB DISPLAY
ADVERTISING
TIVO
LONG TAIL / NICHE
DATABASE MARKETING
DIRECT MAIL
GUERILLA MARKETING
PERSONAL COMPUTERS
CABLE TV
HOME SHOPPING CHANNELS
EMAIL
COMPUTER
SPAM
SWEEPSTAKES
COUPONS
MULTI-LEVEL MARKETING
PUBLIC RELATIONS
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
BILLBOARDS
PRODUCT
PACKAGING
PRODUCT PLACEMENT
RADIO
ADS
TV ADS
2008 2010
31. Having a playbook
(aka: governance, charter, etc)
Communication Policy on Third Party Websites
Facebook Employee Participation in Social Media
Twitter
• Design Tactical Guidelines Overview
•
Social Space Vanity URLs and Naming Conventions
Design
• Tactical Guidelines
• Overview of Community Manager Role
• Links to more
information/tutorials • Rules of Engagement
• Community Management • Daily Activity List
• Rules of Engagement • Voice/Tone
• User-Generated Content • Best Practices
Moderation • Off Limits Topics
• Daily Activity Task List • Escalation Policy
• Voice/Tone • Link Sources & Content
• Best Practices • Growing the Twitter community
• Off-Limit Topics • Gaining Followers
• Escalation Policy • Increasing Visibility with Hash Tags
• Content & Link Sources • Using Hash Tags
• Growing the Facebook