This presentation provides a brief overview of a proposed panel for the 2013 SxSW Interactive Festival.

1. Up from the Ooze:
The Evolution of the
21St Century
Transportation Ecosystem

2. Mankind and the means by which it moves
Planes
from place to place will continue to evolve /Rockets
Cars
Eras of
Mobility Rail
Boats
What is next?
•Autonomous Vehicles
Human / Animals •Sub-orbital

3. But cars are not going away
However, we will never use them the same way again.
The Current Paradigm The New Paradigm
• Independent Drivers • Networked Drivers
• Independent Vehicles • Networked Vehicles
• Proprietary OEM Systems • Open System Architectures
• Total Driver Control • Autonomous vehicles
• Anarchical system • Networked and Centralized
management (“Everybody system management
just be careful out there”) • In-vehicle services limited
• Limited in-vehicle services only by bandwidth

4. A New Paradigm Requires a New Ecosystem
Drivers
Infrastructure
OEMs
Providers
Operating The data generated In-vehicle
Systems Devices
by vehicles and
drivers will be the
most crucial
Auto Insurers component of this Network
Providers
system
Financial
Services Aggregators
Providers
Developers

5. We are entering an accelerated period of change in how
we travel. The “Cambrian Explosion” of the transportation
ecosystem is at hand.
2025
2020
2015
2004 – 07 2010 - 2012 S-Curve Analysis of Software-Mediated Mobility:
‘From Driver to Captain’

6. The open system architectures supporting the new transportation
ecosystem will need programmers and developers
Usage-
based
Insurance Parking
Speed Location
Warning and
Payment
In-vehicle
Collision
Media
Warning
Streaming
Transport
Data
Road
Curve Condition
Notices
Traffic
Navigation Condition
Notices
Routing
Assistance

7. This session will examine:
• What the new transport ecosystem will look
like
• The role of software and design in supporting
the new ecosystem
• How open systems will impact the
development of in-vehicle services

8. Dual Session
The Futurist The Researcher
Garry Golden Richard T. Baker
President Research Scientist
Forward Elements, Inc. Texas Transportation Institute
New York, New York Austin, Texas