Sharon Lewinson - Rideshark

1. Rural Transportation
FOCUSING ON NEW APPROACHES By:
Sharon Lewinson, P.Eng.
RideShark Corporation, President
ACT Canada, President

2. Rural Transportation Challenges
Limited or no public transportation
Individual car culture
Limited or no parking or traffic congestion
Limited or no active transportation infrastructure
Increased travel distances
Lack of available, accessible options

3. Resources
http://www.octn.ca/reports
www.ACTCanada.com

4. Technology Focus
•Access to transportation resources starts with on
online presence
•For residents, employees and visitors
•Linked to or part of the public community website
•Provision of information, available tools and
resources

5. Ridesharing – the Missing Rural Link
True ridesharing or carpooling is when people travel
together based on a common origin, destination and
share costs.
Carpool drivers are simply sharing their journey with
passengers going their way.
Ridehailing (Uber and Lyft) are online taxi services with
for-profit drivers. Ridehailing has not yet come to
many rural communities .

6. What does a rideshare platform do?
User enters origin, destination and travel preferences
System returns a list of available travel options
For carpooling, it presents a list of potential carpool matches – an online bulletin board.
New carpooling technology lets users post a trip and passengers can request a ride, book the
trip, pay in app and track their ride in real-time.
Similarly passengers can post a ride request and drivers can search to offer rides.

7. Multimodal Trip Information
Trip Search Results:
• Carpool partners
• Regular commute (e.g. recurring)
• Single trip
• Bike buddies
• Bike routes
• Walking buddies
• Walking routes
• Transit buddies
• Transit routes

8. Match Carpool Drivers and Passengers
8
Easily find regular commuting partners

9. Regular Commute Matching
→ Search, Find, Contact, Discuss off-line

10. NEW! Single Trip matching
- with in-app payments and LiveMapTM
10

13. Desktop Mobile

18. Ming’s View Kira’s View

24. Examples

29. Learn more

30. View this video on YouTube

31. Sharon Lewinson, P.Eng.
Sharon@RideShark.com
www.RideShark.com
Sharon Lewinson, P.Eng.
Sharon@ACTCanada.com
www.ACTCanada.com