This document describes Northstar, an intelligent vehicle tracking, monitoring, and notification service. Northstar uses GPS/GPRS devices to track vehicles in real-time, monitors their locations and activity, and provides notifications to users. It addresses common concerns around vehicle security and location. Northstar provides integrated tracking, routing, and notification capabilities to give users peace of mind regarding their vehicles.

1. An Intelligent Tracking, Monitoring & Notification service

2. • Concerns of the automobile industry
• How Northstar™ solves them
• About Northstar™?
• Why Choose Northstar™ ?
• About Magnasoft

3. • Has my car been towed while I was away?
• Has my car been stolen?
• If my car was stolen, where is it now?
• Is someone driving my car without my knowledge or
permission?
• Has my car been driven in an unauthorized area?
• Has my chauffer been driving rashly?
• Where is my car at this instant?
• Has my car broken down on its way?
• Is my car stuck in traffic on its way?
• When will my chauffer reach the
office/residence/school with my car?

4.  Integrated Solution
Car Owners
1. Peace of mind
 Intelligent, Real-time Vehicle 2. Greater satisfaction
3. Predictability of timings
Tracking & Monitoring
4. Reduce travel time
 ETA Notification, Alerting & Planning Results 5. Real time ETA at offices, homes,
in schools and regular routes
 Smart Route Planning 6. Real time tracking of cars on
routes and information on the
status of the vehicle.
 Detailed Activity Reports
7. Information on driving trends
 Robust Security 8. Safety and Security of passengers
and drivers
 Fault Tolerant, Redundant Systems 9. Emergency Management

5. • A product suite of GPS tracking, monitoring and notification services
• State-of-the-art product:
– Architected using the popular, robust Service Oriented Architecture (SOA)
– Built on top of the world‟s most powerful and popular GIS server, ArcGIS, from ESRI
– Includes numerous spatial and network analysis web services
– GPS devices equipped with globally accepted hardware from Texas
Instruments and Sirf

6. GPS+ GPRS Location Hardware
Control Center

7. • All vehicles equipped with • Route planning & analysis
GPS/GPRS transmitters • Traffic monitor
• GPS location redundancy • Vehicle statistics – speed,
and hardware fault-tolerant idling time, stops
• Works in cloudy condition • Vehicle location monitoring
and in heavy tree cover • Driver Monitoring
• Track and monitor worldwide Cars
Northstar • Theft, tow and movement
equipped monitoring
Control
with GPS,
Center
GPRS
Notification
Data on Email,
Capture & SMS, Web,
• Real-time traffic data Analysis
streaming into the control Mobile • Notifications of schedules,
center delays, locations, ETA,
• Real-time vehicle location violations sent via SMS,
data and statistics Email,
streaming into the control • Web and Mobile Maps access
center to owners
• Analysis of all this data for • Vehicle location sent via SMS,
dissemination Email, Web and Mobile Maps

8.  Owners are automatically notified if the car is moved, towed, stolen or
driven without their permission
 Owners can locate their car 24x7, from anywhere, using a simple web
browser or a mobile phone
 Owners are notified of the ETAs when their cars run on regular routes such
as between homes, offices and schools
 If the cars are involved in accidents, owners are notified of the nearest
emergency or medical facilities

9. • Real-time, live alerts on the ETA of the vehicle
– Periodic SMS notifications
– Constant alerts on the web
– On-demand SMS notification requests
– Email-based notification
• Intelligent route planning based on Magnasoft‟s ActiveTrafficTM
algorithm
• 96% error-free tracking with redundant GPS location systems
• Powerful system security – SSL with 128-bit encryption (military-
grade)
• Highly scalable – easily track thousands of vehicles
• High performance – track all vehicles every 30 seconds

10. • Over 12000 man hours of Research & Development into GPS
Hardware and Firmware
• Over 700 man hours of Testing per GPS device
• Identified, Investigated, Researched and Solved complex GPS
issues, including:
– Location loss in case of bad weather, heavy cloud cover
– Location loss in case of GPRS connectivity loss
– Location loss in case of GSM cell tower power outage
– Location loss in case of poor Network Coverage
• Redundant, Fault Tolerant Hardware devices in every bus
• Transparent failover software that automatically detects failed
devices and switches over to backup devices

11. • One of the world‟s most advanced ETA calculation algorithms
• Traditional ETA algorithm + Bayesian algorithms + Expert Systems +
Artificial Intelligence + Traffic Prediction Algorithms
• 150+ variables help calculate the ETA of a car at a destination
• ETA values improve over time as the NorthStar System “learns”
ETA Accuracy
120%
100%
80%
60%
ETA Accuracy
40%
20%
0%
Week 1 Week 2 Week 3 Week 4

12. 1. NorthStar is a live, deployed, proven Product
2. Perfectly Suited to Indian Conditions
3. Comprehensive Map Database
4. Extremely Advanced ETA Algorithm
5. Constantly Updated Traffic Data
6. Improves Efficiency and Customer Focus
7. Relies only on Mobile SMS
8. Redundant, Fault-Tolerant GPS Devices
9. Online Tracking 24x7
10. Extremely Simple to Use

13. 1. NorthStar is a live, deployed, proven Product
– Used by several schools in Bangalore
• Parents are notified of bus arrival times & delays
– Used by a Bangalore-based Logistics company
– Has been developed and tested for 12 months
• Minimal Solution Development & Deployment Time
2. Perfectly Suited to Indian Conditions
– Understands Bangalore Traffic Conditions
– Regularly captures changes in roads
• Road closures, one-ways, construction bottlenecks
– Extraordinarily Robust Hardware
– Users only need to use Mobile SMS

14. 3. Comprehensive Map Data of Bangalore
– Updated 2-3 times per day
– Thousands of landmarks
• Emergency, Police & Medical Facilities
• Schools, Airports, Temples, Restaurants, Hotels, etc.
4. Extremely Advanced ETA Algorithm
– Suited to Bangalore Conditions
– Intelligently and Independently Learns:
• Driver‟s driving habits/patterns
• Traffic conditions over time
– Being Patented because of its uniqueness

15. 5. Constantly Updated Traffic Data
– Continuously streaming traffic speeds
• Receives 50 traffic updates every minute
– Automatically Detects slow-moving traffic
• Detects Traffic Jams in real time
6. Improves Efficiency & Customer Focus
– Immediately detects and reports over-speeding
– Instantly detects and reports route deviations/ violations
– Anticipates delays in arrivals at each stop, and notifies all
interested/ registered people
– Generates reports of violations, delays, arrival times and speeds

16. 7. Relies only on Mobile SMS
– Users need not have GPRS or expensive mobile phones
– Users need not have computers
– Notifications are delivered to users via SMS
8. Redundant, Fault-Tolerant GPS Devices
– Each device tested for 700+ hours before going live
• Conditions such as cloudy conditions, rains, tall buildings, temperatures from -
5o C to +55o C
– Devices transmit live GPS data in real time
• Cars‟ locations are accurate to within 30 seconds and 5 meters
– 100‟s of GPS devices all over Bangalore
• Installed in buses of many schools in Bangalore
• Installed in 100‟s of buses of a Bangalore-based Logistics company

17. 9. Online Tracking 24x7
– Web-based view of the location of cars on a map
– Users can track their cars from anywhere in the world
– Users can view ETAs, car statuses, delays, and violations over
the web
10. Extremely Simple to Use
– No installations necessary
• Works using any browser on any operating system
– Users simply need to a register to use the system
• Register their username and password
– Register their mobile numbers

18. • Baltimore City Mayor‟s office
– 110 Garbage collection vehicles being tracked online
– ArcGIS based web application being deployed
• Nexgen Logistix
– Fleet management solution including tracking and routing
– Inmarsat „D‟ Band GPS devices for cross country coverage
• Several Schools in Bangalore
– Tracking school buses online and providing bus-stop ETAs to users
– More than 20 devices deployed in the beta phase
– Capable of supporting more than 1000 buses

19. Focused GIS software solutions company
9 years of experience in the GIS/GPS industry
250+ people with over 2000 man years of GIS/GPS experience
Services include: Few clients include:
GIS Application development Government:
Enterprise integration (E-GIS)
GIS Consulting City of Alberta, Canada
GIS Data conversion City of Baltimore, Washington
Field surveys New York Police Department, New York
Private:
OCFA
Vertical focus industries: AND
Geological Mapping NexGen Logistix
Land Administration
CenterPoint Energy
Location Based services
Oil & Gas Merrick
Transportation IKEA
Utility JC Deaux
IE Logistics

20. Thank You.
For more information, Please contact
email : northstar@magnasoft.com
web : www.magnasoft.northstar.com
mobile : +91 99860-13255