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SWOT of TV marketing

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Kevin Schafer
Kevin Schafer

SWOT = Strengths, Weaknesses, Opportunities, Threats...

Marketing
1 of 2
Traditional TV Marketing Strengths Weaknesses Opportunities Threats - Broad Reach - Sight, Sound, & Motion - Cost Efficiency - High Cost (TOTAL) - Fleeting - There and Gone - Partner with Competitors - Popularity of other media platforms (iheart radio)
Digital TV Marketing - Highly targeted segmentation - Measurable - Access to users 24/7 - Security Concerns - Can sell Products that were once Hard to Sell - Allowance of Small Business to Enter - Invention of DVR allows advertisements to be skipped Strengths Weaknesses Opportunities Threats

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SWOT of TV marketing

  • 1. Traditional TV Marketing Strengths Weaknesses Opportunities Threats - Broad Reach - Sight, Sound, & Motion - Cost Efficiency - High Cost (TOTAL) - Fleeting - There and Gone - Partner with Competitors - Popularity of other media platforms (iheart radio)
  • 2. Digital TV Marketing - Highly targeted segmentation - Measurable - Access to users 24/7 - Security Concerns - Can sell Products that were once Hard to Sell - Allowance of Small Business to Enter - Invention of DVR allows advertisements to be skipped Strengths Weaknesses Opportunities Threats