Primary research

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Kevin Schafer

https://www.coursera.org/learn/marketing-channels/peer/nrSUu/module-3-peer-assessment/submit

Marketing

PRIMARY RESEARCH – Information gathered to
answer a specific question
Examples on next slides…

Question: How many people commute
on the Walt Whitman Bridge in
Philadelphia, PA?
Answer: Enough for Chick-
fil-A to create a billboard

Question: How many people have
a family of 5?
VOLKSWAGEN Decided
that this market
segmentation was large
enough to create an SUV

Question: How many women run?
JD Sports, located in the UK,
decided to make an all
women’s running section in
its stores

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