LIBRARY FUN...

1. I LOVE
MARKETING

2. Question:
How has the
internet affected
marketing and the
models we use to
understand it?
ASSIGNMENT #1

3. Bargaining
power of
suppliers
Threat of new
entrants
Bargaining
power of
buyers
Threat of substitute
products or services
Rivalry among
existing
competitors
Porter’s 5 Forces Analysis

4. Threat of new entrants
• Low Barrier of Entry…
• Eliminates middle man
• Makes it cheaper and more appealing for Competitors to enter market

5. Bargaining power of suppliers
• Power
• Organization maximizing internet marketing will find many suppliers offering
its products or services at a cheaper rate
• Increases Competition among suppliers
• Cheaper for suppliers to enter in market

6. Bargaining power of buyers
• Buying power of customers
• More choices

7. Threat of substitute products or services
• New customers can appear increasing chances of new uses of an
existing product or service to be discovered
• Crowdsourcing- Ability for marketer to reach new customers in a global
marketplace

8. Rivalry among existing competitors
• Depends on Employees keeping up on the times
• The business Environment is constantly changing and the skills of the
marketer should adapt:
• Politically
• Economically
• Socially
• Technologically
• Legally
• Environmentally

9. I LOVE
MARKETING
AGAIN!!!