2. Develop an interaction model using SWOT & other assessment factors along
with core competencies, final assessment & cultural constructs to achieve a
workable insight in any corporation for effective strategic decision making.
(Use house of the quality model and Howard Seth model as a reference for the
development of your model).
3M Brand Analysis
Parent Company:-3M
Category:-Manufacturing and Technology
Tagline/ Slogan:-Innovative technology for a changing world
USP:-Innovation and fast organic growth
3M STP
Segment
Industrial and transportation, Health care, Consumer and office, safety, security, and healthcare
services, Display and graphics and Electro and communications
Target Group
Customers using industrial packaging, Industrial users of polymer and adhesives; Users of
interior designing components, pharmaceuticals; orthodontic practitioners, users of stationeries
and homecare products; computers and TV manufacturers; enterprise, military, aerospace
markets
Positioning
Creativity and process Innovation in various fields
3M Competitors
1. Avery Dennison Corporation
2. Balchem Corporation
3. Cardinal Health, Inc.
4. CONMED Corporation
5. Honeywell International Inc.
6. ITT Corporation
7. Johnson & Johnson
8. Textron Inc.
3. Strengths
1. Reliable suppliers
2. Strong Brand Portfolio
3. Highly skilled workforce
4. Strong dealer community
5. Diversity and Innovation
6. 3M has the backing of strong cash
flows
7. It has operations in over 65 countries
and commands a strong brand name.
8. Robust cash position and financially
improving performance over the years
Weaknesses
1. Intense competition can lead to loss
2. The firm would need expertise across
a whole range of industries,
technologies, markets, technology
developments
3. Financial planning is not done
properly and efficiently.
4. The high attrition rate in the workforce
5. Limited success outside the core
business
Opportunities
1. Opportunities to invest in adjacent
product segments.
2. Lower inflation rate
3. Opening up of new markets because of
government agreement
4. More global presence through tie-ups
5. The automotive industry on road to
recovery would mean more business
Threats
1. Political Issues
2. Changing Technology
3. Environmental Concerns
4. Currency Fluctuations
In the case of 3M, their core competencies are being innovative and creating synergies between
different industries. The company has a unique model of technology and manufacturing that
shares basic technologies and manufacturing processes across multiple businesses, markets and
product lines.
3M’s sustainable competitive advantage is based on its capability to combine scientific,
engineering and manufacturing competency throughout different technology platforms in order
to serve their niche markets.
Within those technology platforms, 3M has gained tremendous knowledge and is able to use this
comprehension to develop new products for different markets. Thereby a huge amount of
linkages are formed between each technology platform and each market. This cross-business
enables 3M an internal technology transferring and sharing.
The value of the technology exchange is reflected in boosting innovation. This provides a high
value for 3M’s competitive advantage.
From the organizational point of view, 3M has built its company to support the technology
exchange in the best way.
4. Financial Construct
1. The company’s Operating profit has decreased.
2. Company’s Profit After Tax has not increased much.
3. Stocks are performing low.
Cultural constructs-
1. A highly professional work ethic based on mutual respect.
2. Long term orientation
3. The long history of institutionalized CSR and community activities
4. Corporate conduct rooted in the highest standards of ethics, integrity, and transparency.
Figure:- Typical Model Used By 3M