Samsung Changes Its Business Model Again and Again

1. Welcome To All
In Our Presentation
Course Title : Strategic Management
Course Code : MGT-590

2. Submitted To
Mrs. Sakufa Chowdhury
Assistant Professor
Department of Business Administration
Leading University, Sylhet

3. Presented by
 Md Nazmul Haque 1511015033
 Syed Ashraful Islam 1511015011
 Minhaj Hussaizn 1511015012
 Asadujjaman 1511015024

4. Acknowledgement
We would like to thank our honorable course teacher Mrs.
Sakufa Chowdhury madam, who played an fantastic role
as a guide to establish this report by giving us insight about
the presentation. Her relentless encouragement has given us
a strength to make this report a successful one.

5. Samsung Business
Strategies

6. INTRODUCTON
“Samsung is better than anybody
else at learning from its
competitors”
Samsung's aggression has gotten it
into trouble in the past, but the
reputation hit and the fine were a
small price to pay
The company combines market
research and unparalleled
execution with, despite its
reputation, a lot of innovation of its
own

7. CASE SUMMERY
This case study examines how Samsung develops
new strategies as well as high-tech products and
brings them to the mass market on an international
level

8. SWOT analysis
Strength Threats
OpportunitiesWeakness
According to this case we did SWOT analysis

9. SWOT analysis: Strength
SAMSUNG
 Has the capability to intimate
the technology of Sony.
 Invest much more of its
capital in product research
 Was Major Supplier of Chips
and LCD Screen
 Produce components at much
lower cost
 Create new improved product
that more advanced
 Ability to innovate large
number of advanced produced

10. SWOT analysis: Opportunities
Samsung
 Make a low-cost copy of these and
sell them at lower price than
Japanese companies
 Realized that needed to find a way
to enter Big League
 Concentrated on digital components
 Produce wider variety of product
 Efficient use of capital
 Build market Share
 Realization of customer wanted
color screen
 Agreement with SONY

11. SWOT analysis:
Weakness
Samsung
Was not in the League
Nokia introduced the new model which Samsung able to do.
Focuses on too many products

12. SWOT analysis: Threats
Samsung
China may able to copy Samsung and its product.
Nokia Started to follow Samsung

13. End of Case Questions
 How has Samsung’s business model and strategies changed over time?
Answer:
Samsung over the years has considerably changed its business model as well
as the strategies revolving around its business models. Samsung stopped its
investments in lower profitable project and invest much more of its capital in
product research. Thus it innovated new technology as well as new product

14. What is the basis of Samsung’s current business model?
Answer:
Samsung currently running its business very successfully. Today, Samsung is not
just imitating Sony’s leading-edge technology but is also developing its own. The
basic areas that made Samsung’s strategy more powerful are
a) New Product Development
b) Developing New technology
c) New Innovation
d) lower cost production
End of Case Questions

15.  In what ways is it trying to improve
its competitive advantage?
Answer:
Samsung has the business-level strategies
that improve competitive advantage
over its rivals. Samsung’s success has
been due to a variety of factors. Here’s
major of them:
1. Cost advantage
2. Better manufacturing processes
3. Price advantage
4. Aggressive investments in R&D
End of Case Questions

16. Thank You Very Much