Nokia microsoft alliance


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Nokia microsoft alliance

  1. 1. JGBSSingles 360
  2. 2. Q1: How Nokia Microsoft alliance will recapture market share. Q1 Source: Compiled from “ worldwide smartphone 2011-2015 2 forecast & analysis” IDC
  3. 3. BRAND REBUILDING • Nokia have to rebuild its image as the countrys most popular smartphoneNOKIA make and even though it will take some work, the Lumias have helped its cause aConnecting little. People . • According to a report conducted by the Economic Times, Nokia is currently the most exciting youth brand in India followed by Coca Cola and 7Up. • The main things a customer needs to consider when thinking about a refurbished mobile phone, then, are quality, warranty and price. NOKIA Connecting People 3
  4. 4. CRITICAL SUCCESS FACTOR Development of competitive product Technology Customer SupportInvestment on R&D Product information Patent After sale support NOKIA Connecting People 4
  5. 5. Analysis of New Strategies implemented by Stephen Elop Strengths Weaknesses SWOT Scale of operations Acquisitions to drive Market share losses Ineffective R&DANALYSIS organic growth investments Opportunities Threats Smartphone market Tough competitive Feature phones will landscape continue to have Margins will be impacted relevance in short to as the average medium term price of devices decline Rapid technological changes and short life cycles NOKIA Connecting People 5
  6. 6. NOKIA’S NEW MISSIONTaking New • Globally accountable Guard: business units. STEPHEN • Local empowerment. ELOP • Revised services mission. • Performance based culture. • Simplified decision making. Source: compiled from “The Architecture of a company being rebuilt from within” The Financial Times, April 14, 2011, Via Factiva. NOKIA Connecting People 6
  7. 7. THREATS FROM NEW ENTRANTS Patents, Rights Porter’s 5 Brand Building Absolute Cost Advantage Force Model BARGAINING POWER OF COMPETITIVE RIVALRYBARGAINING POWER OF CUSTOMER SUPPLIER Google Inc. Bargaining Leverage Apple Inc.Suppliers Switching Cost Price Sensitivity Diversity in Industry Supplier To Firm Ratio Substitute Intensive Advertising THREATS OF SUBSTITUTE Relative Cost Performance Buyers Tendency Towards Substitute White-Box Industry 7 NOKIA Connecting People
  8. 8. Three Prong Approach to make Nokia & Microsoft alliance a Success• Customer perceptions• Operating efficiencies /economies of Scale• Structure NOKIA Connecting People 8
  9. 9. How right is Nokia in choosingWindows over Android NOKIA Connecting People 9
  10. 10. Cons of the AllianceNOKIA Connecting People 10
  11. 11. From Consumer Point Of View• The Need for new Ecosystem i.e. Windows in addition to iOS, Android makes sense as it will drive enough competition and surging innovative developments thus ultimately benefitting users to select from a large variety of options available.• With Smartphone market set to grow Nokia has adopted the right strategy where it avoids being lagged behind, and also it has got the time to rebuild Symbian OS for future. NOKIA Connecting People 11
  12. 12. NOKIA Connecting People 12
  13. 13. SINGLE 360 THANK YOU NOKIA Connecting People 13