The document provides a SWOT analysis of Nokia's mobile handset business. The strengths included Nokia's long experience and history in the mobile industry, user friendliness of its phones, large investments in R&D, and global distribution network. Weaknesses were some recent phone flops, low voice quality, and inability to adapt to market changes quickly enough. Opportunities included new growth markets, other devices, and improving features on Android and Windows phones. Threats were competition from Samsung and Apple, cheap phones from Chinese manufacturers, and needing to keep up with smartphone trends.

1. SWOT ANALYSIS OF NOKIA
MOBILE HANDSET
BY,
MD. SAIDUZZAMAN

2. SWOT AnalysisSWOT refers to a formal framework for identifying and framing organizational growth opportunities.
The SWOT analysis is a structured planning method used to evaluate the strengths, weaknesses,
opportunities, and threats involved in a project or in a business venture. A SWOT analysis can be
carried out for a product, place, industry or person.

3. SWOT Analysis of NOKIA Mobile Handset
THE SWOT OF NOKIA DISCUSSES THE STRENGTHS, WEAKNESSES, OPPORTUNITIES AND
THREATS OF NOKIA WHICH WAS ONE OF THE LEADING MOBILE HANDSET MANUFACTURER
IN THE INDUSTRY. NOKIA LOST A LOT OF MARKET SHARE TO SAMSUNG SINCE THE
INTRODUCTION OF ANDROID. NOKIA TRIED TO COMPETE WITH ITS OWN SYMBIAN OS BUT
IT FAILED BADLY.
IN 2014, MICROSOFT PURCHASED NOKIA AND LAUNCHED ITS OWN LUMIA HANDSETS
ALONG WITH SELECT HANDSETS OF NOKIA PHONES. HOWEVER, IN MAY
2016, MICROSOFT SOLD ITS FEATURE PHONE HANDSETS (INCLUDING NOKIA BRAND) TO
FOXCONN. FOXCONN RELAUNCHED NOKIA IN 2016. NOKIA RELAUNCHED WITH ANDROID
OS AND TRYING TO GET BACK THEIR POSITION.

4. Strengths in the SWOT analysis of
Nokia
EXPERIENCE – 155 YEAR OF HISTORY FOR NOKIA – NOKIA HAS A FANTASTIC HISTORY BEHIND IT AND IT WAS ONE
OF THE TOP BRANDS SELLING IN THE MARKET BEFORE THE LAUNCH OF ANDROID OR IOS SMARTPHONES.
USER FRIENDLINESS – TILL DATE NOKIA IS REMEMBERED WITH FONDNESS BECAUSE IT WAS THE FIRST MOBILE
PHONE FOR MANY PEOPLE AND IT WAS VERY USER FRIENDLY. IT WAS DURABLE TOO.
STRONG FINANCIAL SUPPORT FOR R & D ( MORE THAN 1.4 BILLION USD) – NOKIA INVESTED A LOT IN R & D
REGULARLY TO MAINTAIN ITS USER BASE AND KEEP THEM HAPPY.
LARGEST NETWORK OF SELLING & DISTRIBUTION – IT HAS FANTASTIC DISTRIBUTION AND REACH ACROSS
COUNTRIES.
STRONG CUSTOMER RELATION
WIDE RANGE OF PRODUCTS FOR ALL CLASS
HIGH RESALE VALUE COMPARED TO OTHER COMPETITORS
DURABILITY
LONG BATTERY LIFE
USER FRIENDLY
GLOBAL EXPANSION

5. Weaknesses in the SWOT analysis of
Nokia
SOME LATEST SERIES OF NOKIA EXCEPT ANDROID SERIES IS A FLOP – MANY OF THE
NEW HANDSETS OF NOKIA ARE A TOTAL FLOP AND IF IT HAS TO REENTER THE MARKET,
IT WILL HAVE TO DO SO WITH SOME STRONG PRODUCTS IN ITS PORTFOLIO.
LOW VOICE QUALITY
BATTERY TEMPERATURE RAISES
LESS STYLISH IN LOW PRICED PRODUCTS
HEAVY SETS
LAGS IN ADAPTING TO MARKET AND INDUSTRIAL CHANGES

6. Opportunities in the SWOT analysis
of Nokia
NEW GROWTH MARKETS
OTHER HAND HELD DEVICES
WELL DESIGNED AND STYLED SETS
INCREASE THEIR PRESENCE IN LTE AND 5G MARKET
IMPROVISE ON QUALITY OF CAMERA
NEW FEATURE AND APPLICATIONS IN ANDROID OS AND WINDOWS OS
MINI NOTEBOOKS

7. Threats in the SWOT analysis of
Nokia
SAMSUNG AND I-PHONE – BOTH OF THEM HAD WIPED OUT NOKIA IN 2014
CHINA MOBILES – IT HAS MADE EXACT COPY OF SEVERAL NOKIA PHONES, LITERALLY
PUSHING THE PHONE OUT OF MARKET. ALSO VERY LOW COST CHINA MOBILE IS A
THREATS FOR GROWING NOKIA ONCE AGAIN.
CHEAP & WIDE RANGE MODELS FROM VARIOUS SMARTPHONE MANUFACTURERS –
SMARTPHONES ARE THE TREND RIGHT NOW AND NOKIA NEEDS TO GO ALONG
WITH THE TREND.

8. REFERENCES:
1. HTTPS://WWW.MARKETING91.COM/SWOT-NOKIA/
2. HTTPS://WWW.GOOGLE.COM.BD/
3. HTTPS://WWW.NOKIA.COM/ABOUT-US/