This document outlines the strengths, weaknesses, opportunities, and threats for a company. The company's strengths include over 20 years of experience in the field, an experienced team, market understanding, forecasting abilities, and high production capacity. Weaknesses are a lack of accounting knowledge among an otherwise experienced team and inefficient processes. Opportunities exist in expanding their product lines and market share both domestically and abroad. Threats come from increasing competition, climate dependencies, rising costs, and internal risks due to lack of oversight.

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3. Strength
• 22 years past experience in this field.
• Experienced team in this field.
• Market understanding.
• Future forecast.
• Developing Co.
• Enter into Traded goods Market.
• Contacts in Indian & Foreign markets to add new customers.
• Active Directorship.
• Innovative ideas and their immediate implementation.
• Advance software.
• Non taxable products and various tax exemptions.
• Premium quality products
• Sufficient manpower and High-Tech machinery for satisfying demand.
• Plant capacity : Unit-I 2500 Quintals (per day).
Unit-II 4500 Quintals (per day).
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4. Weakness
• Experienced team but lack of accounting knowledge.
• Less efficient.
• Goal and Target setting is not in existence.
• Lack of Co-ordination with audit team.
• Delayed in performing actions if any suggested to staff.
• Improper realization.
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5. Opportunity
• Various options for dealing in similar types of FMCG products.
• Heavy demand in the market.
• Can became a key player in industry through consistent efforts.
• High growth potentials.
• Company can plan to expand their domestic & export market share.
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6. Threats
• Increasing no. of competitors.
• Climate dependency.
• Rising costs.
• Rotation of work and supervision of work is not in existence due to which Co.
is inviting frauds and other risk.
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