This SWOT analysis examines a new music streaming device. Strengths include filling a gap in the market with a free, music streaming product backed by the successful Spotify brand. Weaknesses are that similar products already exist, internet access is required for streaming, and Spotify has fewer users than Apple. Opportunities include bundling a premium Spotify subscription, expanding music libraries, and including internet connectivity. Threats include competition from other companies like Apple, lack of retailer support for an unknown brand, and Spotify discontinuing the streaming service.