The MP3 player has several strengths including directly streaming from Spotify, allowing access to millions of songs with a subscription. It is also simple to use and likely cheaper than the iPod. However, it requires an internet connection to stream songs and a Spotify subscription is also required. The MP3 player faces threats of competing in a market dominated by Apple and the extremely popular iPod. It may have difficulty winning over die-hard Apple customers and brand loyalty. Apple may also develop their own streaming service in response.