Omoka App is a financial records app available to smartphone users. Omoka App allows self-help groups, conventionally known as ‘chamas’, to record financial information. It adds to the table banking experience by providing a formal financial records canvas to an otherwise informal arrangement in the chamas.

1. OMOKA APP
Powered by bayside solutions ltd
Presented by Martin Kimani
Founder CEO Bayside Solutions ltd

2. Table Banking
 What if I told you that my mum and her friends own a bank?
 Indeed they do own one. In early 2000’s a few crafty women came together and created a movement that changed how
poor,marginalized and unbanked Kenyans accessed credit.
 A group of women or youth or acquaintances register a self help group. Each group member contributes at predefined
intervals e.g weekly,after a fortnight or monthly. They create a revolving fund where per sitting they lend to any
member is in need of a loan. Normally either long term or overdraft kind of loan. And that in a nutshell is what is
referred to as table banking.
 Why was table banking so successful?
 Members set their own interest rates
 Members set their own conditions to approve or reject a loan request
 Members set collateral to be given and recovery measures
 All these is done transparently during their monthly or bi-weekly meeting
 And most importantly the interest earned is theirs for keep. Talk about having the cake and eating it.
 In the history of capitalism never have I witnessed such democratization of capital or access of it thereof.

3. Why Omoka App?
 I know you are wondering how do old women probably illiterate are able to keep their records accurately?
 Over time there emerged organizations that specialized in dealing with record keeping for and educating various groups on the table banking at a fee.
 These individuals either independent or seconded to a group by an organization are commonly referred to as “walimu” this is swahili for teachers
because to them a session is akin to a lesson.
 Omoka app is a record keeping app for these groups with time the math becomes complex and it becomes harder to keep the books of accounts
accurately. This is the void that was filled by the walimu.
 However a human can only do so much and as each mwalimu’s portfolio of groups grows larger he experiences the same record keeping issue.
 Thats where we come in. In the initial phase we are targeting the mwalimu to onboard him to our platform from where they manage easily their
protfolio.
 In the later phase we are targeting young people who are tech savy and can be able to run their own groups without the need of a mwalimu.
 We shall also be providing the organizations and independent walimu a platform for business intelligence that can help them innovate more or source
for funding from public institutions and donors.

4. The competition
 I know you are like, okay but you cannot be the only one to have noticed this in all those years right?
 Yes, you are right. Over the years many people have come up with chama solutions. As a matter of fact there are tens of
applications on playstore that offer chama solutions.
 The most successful of them is chamasoft. However our differentiation is they do not explicitly offer a table banking solution
we do.
 Their market niche is also different from ours. They have focused on urban savings groups e.g to you need to have an email to
be on their platform for us we only need you to have a phone number. Your group treasurer or mwalimu is the only one who
needs a smartphone at a bare minimum.
 Another competitive edge that have is we are not coming to disrupt the movement and turn it upside down. We are able to
penetrate both the downstream and upstream players of the industry while still providing innovative solution for each.

5. How far are we?
 We published the beta version in January 2021, so far we have 100+ downloads despite the fact that we still haven’t finished
the pilot process and zero marketing campaigns so far.
 Right now we are piloting the app with one group and using the feedback to make improve the app usability and purpose.
 We are reaching out to table banking organizations to also help us pilot the product from a multi group management
perspective.

6. What next?
 Our next phase is to launch customer acquisition drive Our initial targets are the table banking organizations and onboard
their groups which can be as high as 1000 per organization.
 Our projections are we hope to have 20k active groups in the next one year this translates to $240k in revenue for the year.
 We also hope to be able develop business intelligence products for the walimu based on their input that can also add more to
the revenue for the company.

7. What next?
 Our next phase is to launch customer acquisition drive Our initial targets are the table banking organizations and onboard
their groups which can be as high as 1000 per organization.
 Our projections are we hope to have 20k active groups in the next one year this translates to $240k in revenue for the year.
 We also hope to be able develop business intelligence products for the walimu based on their input that can also add more to
the revenue for the company.
 With the above achieved we will now focus on our ultimate goal of recruiting the young demographic into table banking and
onboard them as active users.

8. Yes, we need your help
 The above mentioned goals may look simple but they require work,time and resources to achieve and that is why we would
like to outline why and what kind of help we require.
 Currently we have not monetized our app and the technical team of 2 works on freelance basis. We would like to be able to
make the team full time, this will accelerate the time to market for new features and products.
 Since a large market of our targeted customers live in the rural areas we would like to offer some partial services on sms and
ussd. We intend to invest funds in acquisition of ussd and sms shortcodes and their maintenance.
 We are currently running our services on basic cloud infrastructure that cannot handle the load,security,efficiency and
resilience requirements that will come with the increase in users on the platform. So an upgrade in our cloud service provider
and more resources in terms of servers, firewall and database services are required and we do not think digital ocean our
current provider can deliver that for us.
 To push our brand to the top we shall need to have creative marketing campaigns on social media and other applicable media
that can help us achieve the outlined customer acquisition drive.

9. THANK YOU
Email: m.kimani@baysidesolution.com
Phone: +254 725063659
Demo video: https://www.youtube.com/watch?v=M8csj7JFoIc
Twitter: OmokaApp
Facebook: omokaApp