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Six Book Challenge 
for London Libraries 
18 September 2014
The Reading Agency 
• Independent national charity 
• Mission to give everyone an equal chance in life by 
helping people become confident and enthusiastic 
readers. Because everything changes when we read 
• Formal partnership with public libraries 
• Work with broadcasters, publishers, government at 
national level 
• Work with libraries, schools, colleges, prisons, 
workplaces at local level
Our vision 
• That people’s attitudes to reading, both in 
print and online, are changed by taking part 
in the Six Book Challenge, whether or not 
they are already readers. 
• Priority audience – those who struggle with 
the written word 
• Also powerful for lapsed readers
Why? 
• 5.1 million adults of working age are STILL at 
the level expected of an 11 year old (moved 
from 16% to 15% since 2003) 
• 14.8 million adults would not achieve a GCSE 
at A* - C grade (improved from 39.5% to 
28.5% since 2003) 
2011 Skills for Life Survey: Headline findings 
Department for Business, Innovation and Skills, Dec 2011
• 16-24 year olds in England are rated 22nd out 
of 24 countries for literacy. 
• They have slightly worse skills than people 
aged between 55 and 65. 
Survey of Adult Skills (PIACC), OECD, Oct 2013
National agendas 
• Business, Skills & Innovation Committee Report on 
Adult Literacy & Numeracy asking for better funded, 
more flexible and higher profile approach 
• Rise in participation age – 18 by 2015 – and drive for 
GCSE English and Maths 
• Mandated learning linked to Jobcentre Plus 
• Demand for ESOL provision 
• Importance of family approach - Read On Get On 
coalition
Public libraries’ 
Universal Reading Offer 
• New strategy combining libraries’ efforts to develop 
reading 
• One of four SCL “national offers”; reading, digital, 
information and health 
• Developed with The Reading Agency 
• Strategy tied to local government improvement 
through Local Government Group logic model 
• In England, integrated in Arts Council’s development 
plans for libraries
Economic 
impact and 
value for 
money 
Libraries’ reading 
work helps local 
authorities 
achieve key 
outcomes 
strong and 
safe 
communities 
(including 
participation) 
Health, well 
being and 
quality of life 
Learning, 
skills and 
employability
Toolbox to plan local reading offer 
National 
Reading 
Offer 
Local Regional 
• Baseline reading offer 
delivered by using mixture 
of local, regional and national 
work 
• SCL has prioritised 
programmes and 
partnerships currently used by 
60% of library authorities 
• Aim to achieve a minimum of 
80% of authorities using the 
prioritised elements of the 
toolbox – fewer, bigger things 
together to generate 
economies of scale.
The ‘Vital Link’ principles 
• Partnership between public libraries and 
learning providers 
• Focus on integrating reading for pleasure into 
literacy learning 
• Working with existing learners and reaching 
out to potential new learners
“Books have no place in this course; it’s about 
learning to read!” 
Basic skills tutor, ? 
“The students didn’t think they could learn 
through reading. It’s been a revelation to them 
that they could enjoy a book and still be 
learning.” 
Skills for Life tutor, Tameside
Creating a virtuous circle 
Learners 
engaged in 
(more) text 
Learners 
enjoy 
reading 
Learners 
practise 
skills 
Learners 
want to 
read more 
Learners 
improve 
skills
Defining the library offer 
• Library accessible and welcoming to all adults 
with low literacy levels 
• Library able to support adults’ learning and 
help them to move on 
• Library offering books at the right reading 
level that inspire as well as inform 
• Library offering creative activities around 
reading at the right level
Support from The Reading Agency 
• Advocacy for libraries’ role 
• Links with national initiatives eg 
Quick Reads, BBC campaigns 
• R & D – reading for pleasure at Entry Level, potential 
for using digital games 
• Reading Groups for Everyone, Mood-Boosting Books 
• World Book Night 
• Six Book Challenge
What is the Six Book Challenge? 
• An invitation to read six books or other ‘materials’ 
and record reading in a diary 
• Library support for choosing what to read 
• Creative activity such as reading groups 
• Incentives to increase retention 
• Certificate for those who read six books 
(participation certificate for less) 
• A proven way of engaging and motivating adults to 
improve their literacy skills
Six Book Challenge 2008-14 
18000 
16000 
14000 
12000 
10000 
8000 
6000 
4000 
2000 
0 
2008 
total 
7000 
2009 
total 
9000 
2010 
total 
13,500 
2011 
total 
18,000 
2012 
total 
23,500 
2013 
total 
35,000 
2014 
total 
40,000 
Public libraries 
Colleges 
Prisons 
Workplaces
2014 headline results 
• 40,000 people registered 
• 12,500 through public libraries and partners 
• 17,000 in FE and sixth form colleges 
• 9000 in prisons 
• 1500 in workplaces 
• Nearly 90% of survey respondents said they 
felt more confident about reading 
• 79 organisations achieved more than 
50 completers
Impact
Impact 
“I feel like a new more 
confident person now.” 
Amy Gaskin, traveller 
who didn’t learn to read 
until she was 60, 
supported by 
Derbyshire Adult 
Education and library 
service
Westminster Libraries 
working with 
Westminster Adult 
Education Service – 
209 completers
Event at No. 11 Downing Street on 
International Literacy Day 8 September 
“I have worked 
with the Six Book 
Challenge since it 
started and I feel 
as if I am really 
making a 
difference to 
people’s lives.” 
Janet Puzylo, 
Development 
Librarian - 
Reading, LiveWire 
Warrington
Senior management support 
• “I’d recommend every library authority should 
do it.” Rosemary Doyle, Head of Libraries & 
Heritage, Islington 
• “This is an ideal way for libraries to support 
the adult literacy agenda.” 
Ciara Eastell, President, Society of Chief 
Librarians and Head of Devon Libraries
Six Book Challenge 2015 
• Packs to promote the Challenge and run it with 50 
people available from September 2015 
• Discounts for multiple packs and reading diaries 
• www.readingagency.org.uk/sixbookchallenge 
• Prize draws for completers 
• Prize draws for colleges, prisons and workplaces – 
author visits 
• Gold/silver/bronze award scheme
Tips for public libraries 
• Partnership with local organisations 
• Profile for the library 
• Promotion of the right books 
• Prizes 
• Persistence 
• Party!
Partnership working 
• Public library services – over 60% involvement in 2014 
• Adult & community learning – strong SBC library authorities 
show engagement of high numbers 
• Workplaces - engagement by TUC unionlearn, individual 
unions and some employers 
• Prison education – around 100 prisons and YOIs 
• FE college libraries – over 110 colleges took part in 2014 using 
their own libraries/learning resource centres 
• Family learning, children’s centres – libraries running the Six 
Book Challenge alongside the Summer Reading Challenge 
• Health – mental health groups, NHS Trusts
NEW Six Book Challenge website 
• www.readingagency.org.uk/sixbookchallenge 
• Sponsored by mobile company Three 
• Adding a digital dimension to the Six Book Challenge 
• Participants can create a an online profile, log, rate 
and review what they read 
• Search for next read in our unique Find a read 
database – nearly 500 items (pre-Entry – Level 2) 
• Printed books PLUS ebooks, audio, large print, 
newspapers, digital games
Selection criteria 
• Readability level – SMOG formula 
• Length, design, layout, type size 
• ‘Proper’ book – no comprehension exercises, no 
‘easy reader’ label 
• Hook to engage reader/interest factor 
• Straightforward structure, short chapters and 
paragraphs, simple sentences 
• Beginner readers NOT beginner thinkers!
• www.quickreads.org.uk 
• www.accentpress.co.uk 
• www.newisland.ie 
• www.barringtonstoke.co.uk 
• www.ransom.co.uk 
• www.axiseducation.co.uk 
• www.newleafbooks.org.uk 
• www.gatehousebooks.org.uk 
• www.readwellroad.com
Contacts 
• Genevieve Clarke (general) 
genevieve.clarke@readingagency.org.uk 
0871 750 2104 / 07500 010 620 
• David Kendall (prisons and workplaces) 
david.kendall@readingagency.org.uk 
01225 862351 / 07814 060572 
• Dan Colagiovanni (sales enquiries) 
daniel.colagiovanni@readingagency.org.uk 
• 0207 324 2547

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Swapshop 2014: Six Book Challenge - Genevieve Clarke, The Reading Agency

  • 1. Six Book Challenge for London Libraries 18 September 2014
  • 2. The Reading Agency • Independent national charity • Mission to give everyone an equal chance in life by helping people become confident and enthusiastic readers. Because everything changes when we read • Formal partnership with public libraries • Work with broadcasters, publishers, government at national level • Work with libraries, schools, colleges, prisons, workplaces at local level
  • 3. Our vision • That people’s attitudes to reading, both in print and online, are changed by taking part in the Six Book Challenge, whether or not they are already readers. • Priority audience – those who struggle with the written word • Also powerful for lapsed readers
  • 4. Why? • 5.1 million adults of working age are STILL at the level expected of an 11 year old (moved from 16% to 15% since 2003) • 14.8 million adults would not achieve a GCSE at A* - C grade (improved from 39.5% to 28.5% since 2003) 2011 Skills for Life Survey: Headline findings Department for Business, Innovation and Skills, Dec 2011
  • 5. • 16-24 year olds in England are rated 22nd out of 24 countries for literacy. • They have slightly worse skills than people aged between 55 and 65. Survey of Adult Skills (PIACC), OECD, Oct 2013
  • 6. National agendas • Business, Skills & Innovation Committee Report on Adult Literacy & Numeracy asking for better funded, more flexible and higher profile approach • Rise in participation age – 18 by 2015 – and drive for GCSE English and Maths • Mandated learning linked to Jobcentre Plus • Demand for ESOL provision • Importance of family approach - Read On Get On coalition
  • 7. Public libraries’ Universal Reading Offer • New strategy combining libraries’ efforts to develop reading • One of four SCL “national offers”; reading, digital, information and health • Developed with The Reading Agency • Strategy tied to local government improvement through Local Government Group logic model • In England, integrated in Arts Council’s development plans for libraries
  • 8. Economic impact and value for money Libraries’ reading work helps local authorities achieve key outcomes strong and safe communities (including participation) Health, well being and quality of life Learning, skills and employability
  • 9. Toolbox to plan local reading offer National Reading Offer Local Regional • Baseline reading offer delivered by using mixture of local, regional and national work • SCL has prioritised programmes and partnerships currently used by 60% of library authorities • Aim to achieve a minimum of 80% of authorities using the prioritised elements of the toolbox – fewer, bigger things together to generate economies of scale.
  • 10. The ‘Vital Link’ principles • Partnership between public libraries and learning providers • Focus on integrating reading for pleasure into literacy learning • Working with existing learners and reaching out to potential new learners
  • 11. “Books have no place in this course; it’s about learning to read!” Basic skills tutor, ? “The students didn’t think they could learn through reading. It’s been a revelation to them that they could enjoy a book and still be learning.” Skills for Life tutor, Tameside
  • 12. Creating a virtuous circle Learners engaged in (more) text Learners enjoy reading Learners practise skills Learners want to read more Learners improve skills
  • 13. Defining the library offer • Library accessible and welcoming to all adults with low literacy levels • Library able to support adults’ learning and help them to move on • Library offering books at the right reading level that inspire as well as inform • Library offering creative activities around reading at the right level
  • 14. Support from The Reading Agency • Advocacy for libraries’ role • Links with national initiatives eg Quick Reads, BBC campaigns • R & D – reading for pleasure at Entry Level, potential for using digital games • Reading Groups for Everyone, Mood-Boosting Books • World Book Night • Six Book Challenge
  • 15. What is the Six Book Challenge? • An invitation to read six books or other ‘materials’ and record reading in a diary • Library support for choosing what to read • Creative activity such as reading groups • Incentives to increase retention • Certificate for those who read six books (participation certificate for less) • A proven way of engaging and motivating adults to improve their literacy skills
  • 16. Six Book Challenge 2008-14 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 2008 total 7000 2009 total 9000 2010 total 13,500 2011 total 18,000 2012 total 23,500 2013 total 35,000 2014 total 40,000 Public libraries Colleges Prisons Workplaces
  • 17. 2014 headline results • 40,000 people registered • 12,500 through public libraries and partners • 17,000 in FE and sixth form colleges • 9000 in prisons • 1500 in workplaces • Nearly 90% of survey respondents said they felt more confident about reading • 79 organisations achieved more than 50 completers
  • 19. Impact “I feel like a new more confident person now.” Amy Gaskin, traveller who didn’t learn to read until she was 60, supported by Derbyshire Adult Education and library service
  • 20. Westminster Libraries working with Westminster Adult Education Service – 209 completers
  • 21. Event at No. 11 Downing Street on International Literacy Day 8 September “I have worked with the Six Book Challenge since it started and I feel as if I am really making a difference to people’s lives.” Janet Puzylo, Development Librarian - Reading, LiveWire Warrington
  • 22. Senior management support • “I’d recommend every library authority should do it.” Rosemary Doyle, Head of Libraries & Heritage, Islington • “This is an ideal way for libraries to support the adult literacy agenda.” Ciara Eastell, President, Society of Chief Librarians and Head of Devon Libraries
  • 23.
  • 24. Six Book Challenge 2015 • Packs to promote the Challenge and run it with 50 people available from September 2015 • Discounts for multiple packs and reading diaries • www.readingagency.org.uk/sixbookchallenge • Prize draws for completers • Prize draws for colleges, prisons and workplaces – author visits • Gold/silver/bronze award scheme
  • 25. Tips for public libraries • Partnership with local organisations • Profile for the library • Promotion of the right books • Prizes • Persistence • Party!
  • 26. Partnership working • Public library services – over 60% involvement in 2014 • Adult & community learning – strong SBC library authorities show engagement of high numbers • Workplaces - engagement by TUC unionlearn, individual unions and some employers • Prison education – around 100 prisons and YOIs • FE college libraries – over 110 colleges took part in 2014 using their own libraries/learning resource centres • Family learning, children’s centres – libraries running the Six Book Challenge alongside the Summer Reading Challenge • Health – mental health groups, NHS Trusts
  • 27. NEW Six Book Challenge website • www.readingagency.org.uk/sixbookchallenge • Sponsored by mobile company Three • Adding a digital dimension to the Six Book Challenge • Participants can create a an online profile, log, rate and review what they read • Search for next read in our unique Find a read database – nearly 500 items (pre-Entry – Level 2) • Printed books PLUS ebooks, audio, large print, newspapers, digital games
  • 28. Selection criteria • Readability level – SMOG formula • Length, design, layout, type size • ‘Proper’ book – no comprehension exercises, no ‘easy reader’ label • Hook to engage reader/interest factor • Straightforward structure, short chapters and paragraphs, simple sentences • Beginner readers NOT beginner thinkers!
  • 29. • www.quickreads.org.uk • www.accentpress.co.uk • www.newisland.ie • www.barringtonstoke.co.uk • www.ransom.co.uk • www.axiseducation.co.uk • www.newleafbooks.org.uk • www.gatehousebooks.org.uk • www.readwellroad.com
  • 30. Contacts • Genevieve Clarke (general) genevieve.clarke@readingagency.org.uk 0871 750 2104 / 07500 010 620 • David Kendall (prisons and workplaces) david.kendall@readingagency.org.uk 01225 862351 / 07814 060572 • Dan Colagiovanni (sales enquiries) daniel.colagiovanni@readingagency.org.uk • 0207 324 2547