1. ADVOCACY FOR
SCHOOL LIBRARIES
A I L S A H I L L
S U E J O H N S T O N
I S O B E L W I L L I A M S
Australian School Library
Association Inc.
2. Housekeeping
Australian School Library Association Inc.
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Housekeeping:
Previous ASLA Board Members facilitating for this
webinar
Participation options
Attendee control
panel
Question facility
Type your questions
here
8. ASLA Best Books
Australian School Library Association Inc.
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Best Australian Books for Children and Young Adults
3 age ranges
Published in the last 10 years or still available to buy
Chosen by Teacher Librarians around Australia
Use the lists
To promote independent reading
Feature what teacher Librarians do
Promote to parents and cares as gift ideas
Include in collections and highlight “selected by Teacher
Librarians”
9. Advocacy letter samples
Australian School Library Association Inc.
Why letters?
Sample letters/templates can be an important part of any
advocacy toolkit. It is just one of many resources that could be
directed at politicians, principals, parent bodies such as the
Parents & Friends Association, Parent Council or other
equivalent.
Sending letters to influence a decision means targeting the decision
makers or key stakeholder(s). Choose your audience carefully to
maximise the impact.
Two letter samples are available:
1. One directed towards a politician that highlights the critical
role of school libraries and teacher librarians.
2. One from IASL: International Association of School Libraries,
with a similar focus and also directed towards a politician.
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10. Information topic pages you can use for advocacy letters
Australian School Library Association Inc.
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The alternative to one long sample letter was to pull it apart into
the different topics it covered and provide the research and the
supporting arguments for each of the topics that were identified
1. The Importance of school libraries
2. The importance of having a well-staffed school library
3. Teacher librarians supporting teachers
4. The importance of reading
5. Equity for students
6. Evidence of the reduction in TLs in Australia and its
impact
11. Using images for Advocacy
Australian School Library Association Inc.
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12. Survey Research on Reading
Australian School Library Association Inc.
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‘Children aged 6 – 17 who are given time for
independent reading at school are more likely to be
reading currently and frequently, and are more likely
to enjoy reading books for fun, and believe it is
important compared with those who are not…’
Scholastic Australia in conjunction with YouGov. 2015. Australian Kids &
Family Reading Report [Online]
http://www.scholastic.com.au/schools/ReadingLeaders/KFRR/readscho
ol.asp [Accessed 19 Mar. 2018]
13. Possible scenario to personalise your message
Australian School Library Association Inc.
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SCENARIO 1
Tom is 12 and in his first year at
High School. He is having trouble
keeping up with all of his subjects
and is starting to fall behind.
Tom spends a lot of his time online,
both at school and at home.
Unfortunately, Tom’s limited
research skills are affecting his
ability to achieve the best results.
Tom relies on Google for his
research but his lack of knowledge in
using effective search terms and
techniques means he wastes a lot of
time sifting through trying to find
the information he really needs.
Tom also doesn’t know how to locate
credible websites that are…
With the ongoing support of his
Teacher Librarian, Tom found he was
able to improve his results and
manage his school workload more
effectively.
Without a qualified Teacher
Librarian, how would Tom and
many others like him, cope with
the increasing demands of a
crowded curriculum and a
challenging assessment regime?
14. References
Australian School Library Association Inc.
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Boy working with computer [Image]
https://clipart.me/boy-working-with-computer-26520
[Accessed 19 Mar. 2018]
Gaiman, Neil [n.d.] The simplest way to make sure that we raise literate
children is… [Image]
https://www.pinterest.com.au/pin/504403226997537155/
[Accessed 18 Mar. 2018]
Scholastic Australia in conjunction with YouGov. 2015. Australian Kids &
Family Reading Report [Online]
http://www.scholastic.com.au/schools/ReadingLeaders/KFRR/readschool
.asp [Accessed 19 Mar. 2018]
15. Newsletters, reports and more
Australian School Library Association Inc.
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Use range of available options
Accentuate the positive
Focus on contributions to learning
Statistics, examples …
Be visible, proactive
16. School Libraries Matter Campaign
Australian School Library Association Inc.
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National Campaign
Name to be announced soon
Parent focus
Proposed launch October 2018
Website
Social Media
Short videos
Media
Letters
Join https://goo.gl/forms/qXw5iUaeKKbIa06Z2
18. What will you do?
Australian School Library Association Inc.
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What can you do in your school?
What can you do in your community?
19. Post-webinar information
Australian School Library Association Inc.
Certificate of attendance and notes
will be emailed soon.
The PowerPoint presentation will be available at
http://www.slideshare.net/ASLAonline
Advocacy information on ASLA Website
http://www.asla.org.au/advocacy
Membership information is available at
http://www.asla.org.au/membership.aspx
Future Webinars
http://www.asla.org.au/Professional-learning/webinars.aspx
Follow ASLA on Twitter
https://twitter.com/aslanational
Like us on Facebook
https://www.facebook.com/ASLAOnline
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Editor's Notes
Screenshot of the powerpoint for parents – this will be available on the website to download
Goes through what makes a great school library
Questions parents can ask about the school library at their school
Lists will be available on the website, about 100 in each age range. Books are all still in print.
Age range – Grades K- 4 , 5-8 and 9-12
Use the lists as promotion of Australian TLs pick of Australian novels for students.
No order
These letters can be adapted for your particular audience and what it is you hope to achieve from your advocacy. The generic sample letter I created (Sample 1) covers a lot of areas within the one letter and runs to two pages. One page was considered the ideal length for advocacy purposes, so to address this another option was provided.
These 6 topic pages cover the key areas that were addressed in the original sample letter. There are 2 sections missing. One on defining/clarifing roles and the other is a general advocacy page listing those articles and research that had a specific advocacy focus or didn’t fit neatly into one of the other categories. I did try and keep to a maximum of one page for each of the areas covered but I got a bit carried away with some of the topic sheets. The equity one ended up going over onto a third page, so I apologise for that. These topic sheets should allow you to tailor your own letters by selecting the information that suits your particular advocacy focus but remember that if you use specific research listed, quotes, etc., then you need to make sure you acknowledge this. I have provided a comprehensive list of all of these which will also be made available, titled – Resources Consulted for School Library Advocacy topics and Letters.
A picture is worth a 1000 words. How true. What about meaningful words within a picture?
Sometimes an image can get across a message better than it can be said using words.
Sometimes the combination of words within an image is even more powerful, particularly when the quote is from a well-known and respected author like Neil Gaiman.
Consider this when deciding how best to get your message across to your intended audience.
If you get the right picture for the right audience, then it is more likely to stay with them than the words alone. Infographics are another powerful way of sending a message, particularly for those who are unlikely to take the time to read through a detailed wordy report or an in depth letter with large amounts of research and arguments supporting the message/s you are advocating.
Compare this slide with the previous slide. This is bit tricky considering you can’t see the previous slide now, but can you remember the message it conveyed…Do you see a similarity between this slide and the last? In essence, both of them are effectively saying the same thing, which is – Those young people who are given the access and opportunities to read for pleasure are likely to be reading more frequently and hence becoming more literate in the process. Of the two slides, which grabbed you most?? I don’t expect I will get the same answer from everyone but it is a fact that most people respond better to images than they do to text. In fact, around 65% of us are visual learners. Others like facts and figures better and will only respond to validated research rather than heartfelt sentiments or beliefs that may or may not be verifiable. If you know that the target audience for your advocacy is only interested in cold, hard facts, then images may not be the best form of advocacy. If you’re not sure then perhaps you can use multiple approaches. It is really up to you to gauge the situation.
This is one of three scenarios I created to highlight the positive personal impact that having a teacher librarian can have on a student. There are two other scenarios I have created that primarily look at the role of the TL in relation to reading. One is the support provided for a student with a learning disability, the other is for a capable Grade 2 reader and what happens to that student when the teacher librarian moves interstate and is not replaced. You can create your own scenarios quite easily or you can use real life examples within your schools to demonstrate the impact a TL can have.