The document proposes launching a new vodka brand called Moon Vodka with the motto "Make it fun, make it sparkly!". It would have an uncluttered packaging at a reasonable price of 17 euros. The vodka would be sold strategically in supermarkets, clubs, and pubs. A bold promotion plan involving summer events and tours is outlined. Surveys show the name and packaging are appealing to consumers, with most drinking vodka sometimes or once a week. Opportunities exist through partnerships and events to reach more consumers.