Suzuki Motorcycles sells street bikes, cruisers, and fuel racers. They have a presence on social media and use online advertising like display ads. Their target audience is ages 41-47. The document recommends increasing inbound marketing offers, redesigning their mobile app for usability, emphasizing product promotion on social media, using more traditional advertising, and focusing search engine marketing on keywords for motorcycles. It suggests Suzuki needs to better identify audience personas and solve problems with inbound marketing and their mobile application.