SlideShare a Scribd company logo
SUSTAINABLE
DEVELOPMENT PLANNING
BY PICTOGRAM.
Effective, Quick,
Simple.
Ms. Funmi Ade
DEFINE THE PROBLEM
Need: Water Drivers: Poor Infrastructure
EXPLAIN THE CONTEXT: RURAL
SETTING COMMUNITY (INDIA)but be specific
DEFINE THE OPPORTUNITY
Geography: Rural India, lack of
pipe borne water.
Beneficiary: rural women
DEFINE THE OBJECTIVE - USAGE:
DOMESTIC
DEFINE THE SOLUTION
Core Solution: Water
Purification
DEFINE THE AUGMENTED
SOLUTION & ECOSYSTEM (THE
SUPPORTING INFRASTRUCTURE)
Mobilizing the community
through health agents
Raise awareness
PREPARE THE
ENTERPRISE
PLAN (1)(a) Sustainable Value
Proposition:
Ease of access
Ease of use
Low cost
Easily communicated
Effective
Immediate
(b) Compare with alternatives:
water pump
Longer to install, purification still required,
more expensive
ENTERPRISE PLAN (2) STORY BOARD OF
VALUE CHAIN
Story boarding quicker, more effective
than writing
ENTERPRISE PLAN (3) COMMUNICATING THE
VALUE PROPOSITION
Community awareness, community
champions, using pictures to communicate
ENTERPRISE PLAN (4) DELIVERING THE VALUE
PROPOSITION
Use recycled bottles for purification
enterprise Plan (3)
ENTERPRISE PLAN (5) THE EXCHANGE
MODEL
Free distribution of initial water bottles mainly from recycled.
DETERMINE THE SUSTAINABLE
OUTCOMES
1. SOCIAL: More time to interact,
socialize, care for family & better
health
2. ENVIRONMENTAL: less travel to
health clinics, use of landfills,
pollutants and environmental
problems
3. Economic: reduced infant mortality, education leading to way out of
poverty, less man hours lost, more resource to earn income, boost
economy.
All picture bing no claim to
copyright. No claim to any
brand - just example.

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Sustainable Development Planning By Pictogram