Sustainability Business Case Secret Sauce Development Webinar
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About Webinar: As managing sustainability issues have become mainstream business practice, there is no doubt in the minds of corporate leaders that sustainability issues should be a top priority agenda in boardrooms. However, it is still challenging to integrate sustainability considerations fully into business practices due to lack of the supporting business case for sustainability investment. How can you develop a business case that can support your sustainable business practices for achieving sustainability goals and financial success at the same time? Agenda: 1. Sustainable Business Case - TBL (Triple Bottom Line) 2. Measurement of Sustainability Business Case 3. Evaluation of Sustainability Business Case Benefits 4. Framework for Sustainability Business Case Development 5. Sustainability Business Case Best Practices Time & Location: May 25 (Wednesday) 2022, 12:00 - 13:30 ET Online panel discussion with keynote presentation Schedule: 12:00 - 12:10 ET, Welcome, Lee Stogner 12:10 - 12:20 ET, Introduction, Alex G. Lee 12:20 - 12:30 ET, Sustainable Business Case - TBL Fulfillment, Manuel Vexler 12:30 - 12:40 ET, Sustainability Business Case Measurement/Benefits Evaluation, Ray Sheen 12:40 - 12:50 ET, Sustainability Business Case Framework/Best Practices, Keith Plemmons 12:50 - 13:30 ET, Panel Discussion, Alex G. Lee (moderator) Panels: Lee Stogner, Manuel Vexler, Ray Sheen, Keith Plemmons
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Metaverse and AI Integration: AI technologies shape the Metaverse to be an immersive, interactive, and deeply engaging digital universe. Tools like the Meta AI Builder Bot, Nvidia's GANverse3D/GET3D, and Magic3D create 3D environments and objects, contributing to the Metaverse's realism. Lifelike human avatars, AI-powered digital fashion design, and immersive shopping experiences further enrich user engagement. Additionally, the Metaverse can become a testing ground for AI innovation, enabling developers to leverage its vast data generation and system testing capabilities.
AI and Web3 Integration: AI fortifies the decentralized Web3 ecosystem, creating unique digital assets for Non-Fungible Tokens (NFTs) and potential markets within the Metaverse. Furthermore, AI's capability to automate DeFi processes paves the way for more efficient, accessible financial services in the decentralized digital economy.
Web3 and Metaverse Integration: Blockchain technologies, the backbone of Web3, could be woven into the fabric of the Metaverse, giving rise to novel, decentralized commerce systems. It can enable peer-to-peer transactions and build decentralized marketplaces, providing users with greater control over their economic interactions in the virtual realm.
Metaverse and Sustainability Integration: The Metaverse offers a virtual platform to drive sustainable initiatives, reducing real-world resource consumption. In the Metaverse, renewable energy systems could be simulated and managed, virtual stores could advocate for sustainable products, and virtual factories could optimize sustainable manufacturing processes and supply chains. Furthermore, it could serve as a prototyping platform for sustainable smart cities, providing an efficient way to plan, simulate, and refine before real-world implementation.
To conclude, the convergence of Metaverse, AI, Web3, and Sustainability initiates a transformative movement toward a digital ecosystem that's immersive, intelligent, decentralized, and sustainable. This synergy could redefine digital experiences, promote efficient and fair economic interactions, and support global sustainability goals, signifying a new dawn in our digital evolution.
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Product or service market fit: Describing potential products or services based on the patented technology can help businesses identify new opportunities for product development or market expansion. By understanding the potential applications and market demand for a particular technology, businesses can better tailor their offerings to meet customer needs.
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#defi #fundraising #sto #tokenization #nft #securitization #security
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Matteo Gamberale, Founder & CEO at Zappy
Jens Laugesen, Founder at JENS_LAUGESEN DESIGN ADVISORY & KONsensX
Ofer Rubin, 3D/XR Executive Advisor at RealeyeZ3D
Erich Spangenberg, CEO & Co-Founder at IPwe
Tapan Lala, Founder at ZcureZ
Husam Yaghi, Group VP at Mawarid Media & Communications Group
Alex Bellesia, CEO & Founder at Spatial Port
Nick Cherukuri, CEO & Founder at ThirdEy
Doug Hohulin, Affiliate Faculty at Kansas University School of Nursing
Ruben Sananes, CEO & Founder at IMRSIVE
Se-Joon Chung, CEO & Co-Founder at AForm
James Costa, Founder at Clubhouse Archives
Tom Wallace, Founder at CreatedBy DAO
Aditya Mani, Founder at YOLOgram app
Aline Conus-Moulin, Managing Partner at E-NOTAM Ltd.
Vandana Taxali, Founder & CEO at Artcryption
Alex Di Giovanni, Founding Lawyer at Pando Law
13:00 - 13:15 EST
“Guidance for the Metaverse Event Places " Alex G. Lee
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At the Metaverse Campus’ Lecture Hall (https://www.challau.com/college/techipm)
13:15 - 13:30 EST "Present and Future of NFT•Web3•Metaverse" Presentation by Doug Hohulin,
At the Metaverse Networking Place (https://www.challau.com/town-square/alex-g--lee)
13:30 - 14:00 EST “Networking with Speakers”
Fame Universe Introduction
The document discusses the Hyper Connected Fashion Metaverse being developed by FAME UNIVERSE Co., Ltd. It aims to connect the physical and digital fashion worlds by digitizing physical fashion designs and garments for use as NFTs and wearables in virtual spaces. This will help address issues like counterfeiting and give creators new ways to showcase and monetize their work. FAME provides services like transforming physical designs into 3D digital assets and launching crowdfunding campaigns for physical production. Partnerships are in place to expand access to metaverses and marketplaces. The goal is a hybrid online/offline marketplace and ecosystem that nourishes both the physical and digital fashion universes.
Metaverse Fashion Overview
The fashion industry represents the estimated global revenues of $1.5T.
The global counterfeiting industry is expected to hit the $4.2T mark by 2022.
References
The fashion industry lost more than $50B in 2020 due to the sale of the counterfeit products:
Clothing appears to be the most counterfeited product followed by cosmetics and personal care, watches and jewelry, handbags and luggage.
The COVID-19 pandemic accelerates the digital transformation globally, and the fashion industry is no exception.
Citi expects the metaverse economy as large as $13T by 2030 and Gartner predicts that , and Gartner predicts that 25% of people will spend at least one hour a day
in the metaverse by 2026.
The creator economy has already exceeded a $100B market size. The NFT
market reaches $1.05T. The wearable NTF market is expected to be $11B in 2022.
Fashion industry lends well to the metaverse where the ecosystem includes metaverse fashion digitalization, metaverse fashion house/brand,
Ph i l f hi h d f hi k l il d h f hi k i d ygitalwear, metaverse fashion show and metaverse fashion marketplace/retail, and the metaverse fashion market is expected to increase
up to $55B by 2030.
As sustainability became the mainstream business the anti , the anti-sustainability and anti-circularity nature of the fashion business place
the sustainability as the top priority agenda in the fashion business practices.
Fashion digitalization and the metaverse fashion can be a potential solution for mitigating the anti-sustainability and anti-circularity nature
TechIPm, LLC
of the fashion business.
Gen Z and Gen Alpha become the future big spenders and sustainability advocates in fashion.
Global Metaverse Fashion Innovators Roadshow
Schedule
12:00 - 12:10 EST
"Introduction" Alex G. Lee, CEO & Founder at TechIPm
12:10 - 12:25 EST
“JENS LAUGESEN X META\SENS Digital Collaboration in London Fashion Week” Jens Laugesen, Founder at JENS_LAUGESEN DESIGN ADVISORY
12:25 - 12:40 EST
"Ecoolska: Phygital Sustainable Fashion Brand" Olska Green, Founder at Ecoolska
12:40 - 12:55 EST
"WEARSPACES: Dress like a game-changer in Metaverse & IRL" Julien Chmilewsky, Co-Founder at WEARSPACES
12:55 - 13:10 EST
"Innovation in Fashion Brands Metaverse Shopping Experiences" Ruben Sananes, CEO & Founder at IMRSIVE
13:10 - 13:25 EST
"NEOMODEST: Inclusive, Accessible, Decentralized Metaverse Fashion" Afroja K, Founder at NEOMODEST
13:25 - 13:40 EST
"XTENDED iDENTiTY: The Experiential Digital Fashion Lab" Xing Yunjia, Co-Founder at XTENDED iDENTiTY
13:40 - 13:55 EST
“GAD (Garment Automated Digitisation)” Pietro Dalpane, CEO & Co-Founder at DeepGears
13:55 - 14:10 EST
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14:25 - 14:40 EST
“3D Garment Creation to Simulation - Connecting Digital Fashion with Digital Human” Kenneth Ryu, CSO at z-emotion
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"Marketing Digital Fashion with Avatar Generated Content" Diego Rios, Founder at Animalz
15:10 - 15:25 EST
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"MaisonDAO: Decentralized Digital Fashion Brand and ArtTech Collective" Elena Nazaroff, Co-Founder at MaisonDAO
15:40 - 16:05 EST
"Browzwear Innovative 3D Digital Fashion Solution" Afsha Iragorri, 3D Fashion Designer at 3D Fashion Solutions
16:05 - 16:20 EST
“Innovative 3D Digital Fashion Design” Olesya Pupchenko, Director at Global Rise Group
Agenda
Metaverse Fashion Design
Interoperable Metaverse Fashion
NFTs for Metaverse Fashion
Web3 for Metaverse Fashion
Metaverse Fashion Commerce
NFT Financialization Overview
NFT financialization refers to bringing NFTs closer to financial use, mostly, by making NFT useful in DeFi protocols. NFT financialization is the most important element of NFT monetization innovation to overcome the low liquidity and high price volatility of almost all NFTs currently.
NFT Fractionalization splits a NFT into smaller fungible tokens that represent partial ownership of the NFT. The NFT is locked in a smart contract and the ownership remains with the original holder. Fractionalization can unlock liquidity for NFT owners and cheapens access to valuable NFTs, and improves the NFT market spectrum. An issue with fractionalization is a reconstitution after ractionalization. Buyout auctions alleviate the reconstitution problem to some extent.
*NFT fractionalization protocols: NFTX (https://nftx.io/), Fractional (https://fractional.art/), NFT20 (https://nft20.io/), Unic.ly (https://www.unic.ly/), Szns (https://www.szns.io/)
NFT Lending uses NFT as collateral for loans. In peer-to-peer lending, borrowers and lenders manually negotiate and come to an agreement for loan terms such as duration, interest rates and loan-to-value ratios in a peer-to-peer fashion. This lending enables a customizable loan terms without a need to rely on price oracles. Because the matching process is manual time-to-liquidity may be slow. In peer-to-pool lending, liquidity providers fungible tokens into pools and borrowers take up loans from these pools instantaneously. Borrowers should put up their NFTs as collateral by locking them in smart contracts (digital vaults). This lending, however, must rely on price oracles to automate loan terms.
*Peer-to-peer NFT lending protocols: NFTfi(https://www.nftfi.com/), Arcad (https://www.arcade.xyz/), MetaStreet (https://metastreet.xyz/)
*Peer-to-pool NFT lending protocols: Bridgesplit (https://www.bridgesplit.com/), BendDAO (https://www.benddao.xyz/en/, PINE (https://pine.loans/), JPEG’d (https://jpegd.io/)
NFT Rental market is where NFT owners can rent out their NFTs to receive income and renters can rent NFTs to use but without owning them. In collateral renting, renter has to put up collateral to rent the NFT to use (e.g., reNFT (https://www.renft.io/). Collateral-free renting separates ownership and utility of an NFT (e.g., IQ Protocol (https://iq.space/#top).
NFT Price Discovery uses AMMs (Automated Market Makers)/bonding curves for an automatic price discovery in DeFi exchange liquidity pools (e.g., Uniswap and Sushiswap).
*NFT Price Discovery protocols: Sudoswap (https://sudoswap.xyz/#/), Pilgrim (https://pilgrim.money/), Rootswap (https://rootswap.xyz/)
Metaverse & Web3 Technology Innovation & Business Development
I. Metaverse Digital Revolution Metaverse Revolution Imperatives Metaverse Present and Future Infographics Metaverse Industry Applications II. Metaverse Technology Innovation Why Metaverse Now? Meta Metaverse XR Device Prototypes Apple Metaverse XR Device Insights from Patents Roblox Metaverse Game Platform Innovation Insights from Patents Digital Twin Innovation Insights from Patents Metaverse Patents Development Boom 3D Metaverse Space Development: 3D Rendering 3D Metaverse Space Development: 2D to 3D Translation 3D Metaverse Object Development: 2D to 3D Conversion Interactive Experience Design: Multi-Sensory Perception Virtual Product Development: NFT Digital Assets Meatavere Application Development: Retail Shopping Meatavere Application Development: Automotive Showroom Meatavere Application Development: Tour Meatavere Application Development: Meeting Meatavere Application Development: Smart Factory Metaverse Enterprise Platform Metaverse Enterprise Platform System Components
III. Metaverse Business Development: Metaverse BM & Investment Experience Economy Metaverse User Experiences (MUXs) Metaverse BM Innovation for New Experience Economy Metaverse Angel/VC Investors IV. Metaverse Economic System NFT Functions and Legal Status NFT + DeFi Convergence Metaverse Economic System Components Metaverse Economic System Architecture V. Metaverse + ESG Convergence ESG/Sustainability Imperative Metaverse Renewable Energy System Management Metaverse Factory for Sustainable Manufacturing/Supply Chain Metaverse for Sustainable Smart City Development Metaverse NFT/DeFi Based Sustainable Financing Designing Sustainable Metaverse Experiences (SMXs) Metaverse Impact on Environment Metaverse Impact on People/Society
NFT Monetization Innovation Webinar
This webinar is designed to explore the innovative NFT monetization through the convergence of NFT securitization and DeFi.
Agenda
Reviews of NFT Monetization
NFT Valuation
NFT IP Licensing
NFT + DeFi Convergence: MetaFi, GameFi, DAOFi, ...
NFT Securitization Development
Legal Challenges of NFT Securitization
NFT Securitization Use Cases
NFT Securitization + DeFi Convergence
Schedule:
12:00 – 12:15 ET, Alex G. Lee
"Introduction & Overview"
12:15 – 12:30 ET, Ted Kim
"XBRIK: NFT Securitization & Brick Exchange & IBO DeFi Platform"
12:30 – 12:45 ET, Aditya Mani
"In-app monetization of NFTs for Style"
12:45 – 13:00 ET, Aline Conus-Moulin
"NFT Valuation: Challenges & Solutions"
13:00 – 13:15 ET, Yael Tamar
"NFTs in Real Estate"
13:15 – 13:30 ET, Vandana Taxali
"NFT IP Rights Licensing: Deep Dive"
13:30 – 13:45 ET, Joshua Hale
"NFTDAOs not spelled S A F E: Why the most interesting things you can do in crypto can land you in hot water!"
13:45 – 14:00 ET, Alex G. Lee
(Optional) Q&A/Discussion
웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강
The document discusses an upcoming seminar on using NFTs to generate revenue through metaverse and web3 applications. The seminar will have a basic session covering the fundamentals of metaverse, web3 and NFTs, and an advanced session covering key aspects of NFT valuation and monetization strategies. It also lists some reference materials on NFTs, metaverse and web3.
NFT for Web3 Based Metaverse Monetization Webinar.pdf
This webinar is designed to explore the current status of the NFT ecosystem and monetization potentials exploiting the web3 based metaverse. If you are a tech-savvy IP legal professional, you will be interested in legal challenges and opportunities with the NFT/Web3/Metaverse/Cryptocurrency.
Please join on September 22 (Thu) at 12:00 ET to learn from legal experts in NFT, Web3, Metaverse, Tokenization, Intellectual Property:
"NFT IP Rights: Monetization Opportunities & Legal Challenges" from Vandana Taxali, Founder & CEO at Artcryption
"Legal Challenges of Web3 Gaming Studios and Platforms" from Andrew Cripps, Founder at MetaCounsel
Agenda:
Utility NFT for Metaverse Monetization
NFT for Customer Loyalty Program 3.0
NFT for X2E (Play-to-Earn, Wear-to-Earn, ...)
NFT Interoperability
NFT Valuation
NFT for Web2/Legacy to Web3/Metaverse Business Transition
NFT for Creator/Experience Tokenomics
NFT based Monetization for Metaverse Fashion & Other Industries
NFT for Monetizing IP Portfolio Development (NFT IP Securitization)
NFT IP Rights Legal Issues
NFT + DeFi Convergence: MetaFi, GameFi, DAOFi, ...
NFT for Physical + Virtual Convergence Economy/Commerce
Future of NFT: Composable NFT, Dynamic NFT, Consumable NFT, ...
Other speakers/topics:
"The Future of NFT" from Mohamed Hafiz, Advisor at First Abu Dhabi Bank
"NFT based Monetization for Metaverse Fashion & Other Industries" from Nova Lorraine, Director at Raine Drops NFT Art House
"Phygital Fashion with NFTs" from Fahmid Uddin, Founder at M3RCH.xyz
"Interoperable NFTs for GenZ: Gaming and Fashion" from Matteo Gamberale, Founder & CEO at Zappy
"NFT for Web2/Legacy to Web3/Metaverse Business Transition" from Gianfranco Lopane, President at Smarterverse
"Your Digital DNA & NFT: Monetization of Digital Identity in the Metaverse" from Kelvin Troy, CEO at Cross-Metaverse Avatars LLC
FAME UNIVERSE Fashion NFT Monetization Platform Introduction
Fame Universe (https://fameuniverse.xyz/) is a platform builder that hyper connecting fashion “From Physical to Digital And From Digital to Physical.” Fame’s mission is to lead the “Sustainable Metaverse Fashion Ecosystem” that nourishes existing physical and digital fashion universes where we can build, create, enjoy, play, earn and shop in a sustainable way.
Fame Platform
Patent pending Fame platform is a sustainable metaverse fashion ecosystem building platform that provides a play ground where the ecosystem players and stakeholders can co-create a sustainable metaverse fashion ecosystem. Fame platform provides the interfaces for the ecosystem players and stakeholders can cooperate synergetically to build sustainable metaverse fashion ecosystem more efficiently and effectively. Fame platform provides/integrates the tools/solutions/knowledge/expertise for supporting a sustainable metaverse fashion ecosystem development.
Fame Fashion NFT Monetization Platform
Patent pending Fame fashion NFT monetization platform (FameFiTM) is a core element of the fame platform.
FameFiTM is designed to provide most innovative fashion monetization solution that can maximize opportunities and resolve many challenges in fashion NFT monetization.
FameFiTM is designed to employ various innovative monetization methods including fashion IP NFT licensing, securitization and NFTFi for maximizing monetary rewards to the Fame ecosystem/community members and for enabling financially sustainable Fame metaverse fashion ecosystem development.
FameFiTM is designed to resolve many legal issues in fashion NFT monetization and overcome several huddles in the fashion NFT valuation.
FameFiTM is designed to innovate the fashion NFT value creation through NFT scarcity, utility and sustainable tokenomics development.
NAVIGATING THE METAVERSE (Wiley) One Page Book Summary
C: The metaverse is designed to give like-minded communities of common interests digital sandboxes to play, earn, own, and socialize.
U: The decentralized economy is user controlled, not centrally governed.
T: The metaverse experience is possible through Web 3.0 technology, such as blockchain, 5G networks, VR, AR, and cloud computing.
E: Experiences and interactions give NFTs greater utility, which drives greater value.
R: A connection to the real world gives the metaverse value beyond entertainment as it augments real-world experiences and offers the potential for real financial gains as well.
FAME Universe Introduction
Fame Universe (https://fameuniverse.xyz/)
Fame is a platform builder that hyper connecting fashion “From Physical to Digital And From Digital to Physical.”
Fame’s mission is to lead the “Sustainable Metaverse Fashion Ecosystem” that nourishes existing physical and digital fashion universes where we can build, create, enjoy, play, earn and shop in a sustainable way.
Fame Platform
Fame platform is a sustainable metaverse fashion ecosystem building platform that provides a play ground where the ecosystem players and stakeholders can co-create a sustainable metaverse fashion ecosystem.
Fame platform provides the interfaces for the ecosystem players and stakeholders can cooperate synergetically to build sustainable metaverse fashion ecosystem more efficiently and effectively.
Fame platform provides/integrates the tools/solutions/knowledge/expertise for supporting a sustainable metaverse fashion ecosystem development.
Fame Platform Design
Fame platform is designed to provide a simple way of embracing digital/web3 fashion business for legacy/web2 fashion business.
Fame platform is designed to provide a community building solution that the ecosystem players and stakeholders can participate with self-sovereignty and consensus.
Fame platform is designed to employ various innovative monetization methods for increasing market scalability.
Fame platform is designed to be modular considering current technology limitations and emerging technology expectations.
Fame platform is designed to resolve fashion’s inherent sustainability/circularity issues.
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Sustainability Business Case Secret Sauce Development Webinar
- 1. Agenda: Agenda: 1. Sustainable Business Case -TBL(Triple Bottom Line) 2. Measurement of Sustainability Business Case 3. Evaluation of Sustainability BusinessCase Benefits 4 Framework for Sustainability Business Case Development 4. Framework for Sustainability Business Case Development 5. Sustainability BusinessCase Best Practices Schedule: 12:00 12:10 ET Welcome Lee Stogner 12:00 - 12:10 ET, Welcome, Lee Stogner 12:10 - 12:20 ET, Introduction, Alex G. Lee 12:20 - 12:30 ET, Sustainable Business Case - TBL Fulfillment, Manuel Vexler 12:30 - 12:40 ET, Sustainability Business Case Measurement/Benefits Evaluation, Ray Sheen 12:40 12:50 ET Sustainability Business Case Framework/Best Practices Keith Plemmons 12:40 - 12:50 ET, Sustainability Business Case Framework/Best Practices, Keith Plemmons 12:50 - 13:30 ET, Panel Discussion, Alex G. Lee (moderator) Panels: Lee Stogner, Manuel Vexler, Ray Sheen, Keith Plemmons
- 2. Sustainability Business Case A sustainability business case provides justification for undertaking a A sustainability business case provides justification for undertaking a sustainable business practice that can be fully embedded into every aspect of sustainable business practice that can be fully embedded into every aspect of sustainable business practice that can be fully embedded into every aspect of sustainable business practice that can be fully embedded into every aspect of the business. the business. A sustainability business case evaluates the benefits, opportunities, costs and A sustainability business case evaluates the benefits, opportunities, costs and A sustainability business case evaluates the benefits, opportunities, costs and A sustainability business case evaluates the benefits, opportunities, costs and risks of alternative options (future potential scenario) and provides a rationale risks of alternative options (future potential scenario) and provides a rationale for the preferred sustainability business practice (e.g., financially measurable for the preferred sustainability business practice (e.g., financially measurable ROI using forward ROI using forward- -looking sustainability measurement metrics). looking sustainability measurement metrics). A sustainability business case can help to understand how a sustainable A sustainability business case can help to understand how a sustainable business practice affects a company’s core business strategy and a sustainable business practice affects a company’s core business strategy and a sustainable business practice’s comprehensiveness and impacts. business practice’s comprehensiveness and impacts. Drivers for creating a sustainability business case: Drivers for creating a sustainability business case: Lowering risk from risk management improvement Lowering risk from risk management improvement • • Lowering risk from risk management improvement Lowering risk from risk management improvement • • Cost savings from operation efficiency Cost savings from operation efficiency • • Revenue growth from sustainable innovation Revenue growth from sustainable innovation • • Building customer loyalty/Attracting talents from enhanced reputation Building customer loyalty/Attracting talents from enhanced reputation Building customer loyalty/Attracting talents from enhanced reputation Building customer loyalty/Attracting talents from enhanced reputation
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- 6. ESG + Digital Transformation for Profitably Sustainable Business ESG + Digital Transformation (ESGDX) Imperative How to? How to? ESGDX Framework & Sustainability Digital Competency (SDCTM) Methodology o to o to ESGDX framework for profitably sustainable business corresponds to the development ESGDX framework for profitably sustainable business corresponds to the development Sustainability Digital Competency (SDCTM) engineering Sustainability Digital Competency (SDCTM) engineering corresponds to the development and execution of the components of SDBM (Sustainable Digital Business Model): Sustainable digital value proposition, S t i bl di it l l ti corresponds to the development and execution of the components of SDBM (Sustainable Digital Business Model): Sustainable digital value proposition, S t i bl di it l l ti engineering methodology enables development, implementation, deployment, and i ti f engineering methodology enables development, implementation, deployment, and i ti f Sustainable digital value creation, Sustainable digital operating model, and Sustainable digital value capture. Sustainable digital value creation, Sustainable digital operating model, and Sustainable digital value capture. communication of competitive SDBM for profitably sustainable business practice. communication of competitive SDBM for profitably sustainable business practice.
- 7. White Paper: ESG + Digital Transformation for Profitably Sustainable Business Download link: https://www.vinculagroup.com/images/whitepaper.pdf