In September 2010, I taught a short course on 'Sustaining Independent Filmmaking through the Internet' at Tampere University of Applied Science.
This is lecture 1: Introduction.
The document discusses key concepts in media planning including reach, frequency, impressions, gross rating points (GRPs), and considerations for choosing media based on objectives. It explains that reach refers to the percentage of the target audience exposed to an ad, while frequency is the number of exposures each household receives. Impressions are the total exposures and GRPs represent the weight of a media schedule calculated as reach multiplied by frequency. The document also discusses when greater reach or frequency is more appropriate based on goals and provides examples of calculating costs per thousand (CPM), cost per target person (TCPM), and cost per rating point (CPRP).
Business model canvas for the "new newspaper" 2012 XM2 project KDG CollegeStephanie D'Olieslager
This document outlines the business model canvas for a digital newspaper. It describes key partners as postal services, news agencies, YouTube and Google. Key activities are producing a low-cost, tailored digital newspaper. Key resources are freelance and permanent journalists, bloggers and users. The value proposition is an environmentally friendly newspaper that provides instant, customized, reliable news through various digital formats and customer engagement. Revenue streams include subscriptions, selling credit points and advertising.
The news agencies, also known as wire services, are among the most powerful and trusted names in news business. Some of them like Reuters have been in existence since the nineteenth century.
However, few are aware of their reach or existence. They do not own physical properties such as newspapers or television channels. But they generate news for all forms of media. Their subscribers include newspapers, magazines, radio stations, television networks and now news sites.
This document discusses the challenges faced by traditional media organizations in an era of social media and user-generated content. It notes that production is now distributed throughout society rather than concentrated in media companies. It advocates for media organizations to cultivate user involvement and dialogue, think in terms of platforms rather than proprietary channels, focus on quality control and filtering of user-generated content, and ensure wide distribution of content. The document also acknowledges that media companies have strong existing structures that can make change difficult due to "path dependencies," but that change is necessary to remain relevant.
This document discusses institutions, audiences, ownership, convergence, and new models of media consumption. It addresses how media institutions are businesses seeking profit and how ownership affects their output. It also describes how convergence has merged technologies and industries and allowed audiences to become producers through interaction with media. Finally, it introduces the concepts of audiences fragmenting across niche interests and new models of "pull media" where consumers decide what and how they engage with media content.
Kjetil Sandvik's lecture discusses storytelling 2.0 and cross-media communication strategies. He focuses on new opportunities for cultural organizations to engage users through participation, collaboration, and co-creation across digital platforms. Sandvik uses examples like The X Factor TV show to illustrate how rich media experiences can be created through augmenting content across media and encouraging user interactions online. He argues this allows for a more dynamic storytelling approach focused on the perpetual beta of communication.
Social Media is changing the way we get our messages across. Traditional top-down models are broken and everyone is looking for the Holy Grail of social communication. This presentation discusses a unique model to create new ways of relevant communication between brands and their audience.
The document provides an overview of media advocacy and how to effectively engage with the mass media. It discusses three keys to media advocacy: 1) crafting an effective message, 2) selecting the appropriate media channels to convey the message, and 3) influencing public opinion and policy. The document also covers Indian media history, best practices for press interactions, understanding television news formats, and assembling an effective press kit.
The document discusses key concepts in media planning including reach, frequency, impressions, gross rating points (GRPs), and considerations for choosing media based on objectives. It explains that reach refers to the percentage of the target audience exposed to an ad, while frequency is the number of exposures each household receives. Impressions are the total exposures and GRPs represent the weight of a media schedule calculated as reach multiplied by frequency. The document also discusses when greater reach or frequency is more appropriate based on goals and provides examples of calculating costs per thousand (CPM), cost per target person (TCPM), and cost per rating point (CPRP).
Business model canvas for the "new newspaper" 2012 XM2 project KDG CollegeStephanie D'Olieslager
This document outlines the business model canvas for a digital newspaper. It describes key partners as postal services, news agencies, YouTube and Google. Key activities are producing a low-cost, tailored digital newspaper. Key resources are freelance and permanent journalists, bloggers and users. The value proposition is an environmentally friendly newspaper that provides instant, customized, reliable news through various digital formats and customer engagement. Revenue streams include subscriptions, selling credit points and advertising.
The news agencies, also known as wire services, are among the most powerful and trusted names in news business. Some of them like Reuters have been in existence since the nineteenth century.
However, few are aware of their reach or existence. They do not own physical properties such as newspapers or television channels. But they generate news for all forms of media. Their subscribers include newspapers, magazines, radio stations, television networks and now news sites.
This document discusses the challenges faced by traditional media organizations in an era of social media and user-generated content. It notes that production is now distributed throughout society rather than concentrated in media companies. It advocates for media organizations to cultivate user involvement and dialogue, think in terms of platforms rather than proprietary channels, focus on quality control and filtering of user-generated content, and ensure wide distribution of content. The document also acknowledges that media companies have strong existing structures that can make change difficult due to "path dependencies," but that change is necessary to remain relevant.
This document discusses institutions, audiences, ownership, convergence, and new models of media consumption. It addresses how media institutions are businesses seeking profit and how ownership affects their output. It also describes how convergence has merged technologies and industries and allowed audiences to become producers through interaction with media. Finally, it introduces the concepts of audiences fragmenting across niche interests and new models of "pull media" where consumers decide what and how they engage with media content.
Kjetil Sandvik's lecture discusses storytelling 2.0 and cross-media communication strategies. He focuses on new opportunities for cultural organizations to engage users through participation, collaboration, and co-creation across digital platforms. Sandvik uses examples like The X Factor TV show to illustrate how rich media experiences can be created through augmenting content across media and encouraging user interactions online. He argues this allows for a more dynamic storytelling approach focused on the perpetual beta of communication.
Social Media is changing the way we get our messages across. Traditional top-down models are broken and everyone is looking for the Holy Grail of social communication. This presentation discusses a unique model to create new ways of relevant communication between brands and their audience.
The document provides an overview of media advocacy and how to effectively engage with the mass media. It discusses three keys to media advocacy: 1) crafting an effective message, 2) selecting the appropriate media channels to convey the message, and 3) influencing public opinion and policy. The document also covers Indian media history, best practices for press interactions, understanding television news formats, and assembling an effective press kit.
The document provides an overview of media advocacy and how to effectively engage with the mass media. It discusses three keys to media advocacy: 1) crafting an effective message, 2) selecting the appropriate media channels to convey the message, and 3) influencing public opinion and policy. The document also covers Indian media history, best practices for press interactions, understanding television news formats, and assembling an effective press kit.
This document discusses transmedia research related to the television show Big Brother and transmedia television. It provides background on transmedia storytelling and how reality TV shows like Big Brother were early adopters of transmedia strategies. Big Brother is used as a case study, with different readings summarized that examine how it incorporated the internet, phones, and other media to engage audiences and allow them to participate in the show across platforms. The readings also discuss how emerging technologies are transforming television and audience engagement with multiplatform texts.
The document discusses how digital media has fragmented film audiences. It explains that convergent media allows consumers to become more active users who produce their own content. This erodes the boundaries between producers and audiences. Producers now aim to trigger audience engagement across multiple media platforms rather than keep large, unified audiences. Digital media has improved the audience experience by allowing more choice and participation.
This document provides an overview of mass communication and different forms of mass media. It defines mass communication as public communication transmitted electronically or mechanically to large audiences. Mass communication can be understood as "who says what through which channel to whom with what effect". The key functions of mass communication are to inform, educate, and entertain audiences. Different forms of mass media discussed are newspapers, magazines, films, radio, television, and the internet. The origin of mass communication is also briefly outlined, noting the developments of printing, telegraph, telephone, radio, and television that enabled reaching larger audiences.
Part 1 - Communications in Service of ExtensionMEAS
This document discusses how communications and information and communications technologies (ICT) can strengthen extension programs in developing countries. It emphasizes that successful communication is a two-way process that puts audiences first by listening to their needs and interests. While ICT has potential, simply building infrastructure is not enough - the technologies must meet audience preferences and fill their knowledge gaps. Lessons from communications are equally important for ICT projects, which should involve audiences from the start. Promising new ICT applications could help extension work if developed through an audience-centric process.
Social media communication_lecture_2012GretaMedelyte
1. The document discusses the impact of new media on communication and creativity in advertising. It analyzes how communication models have shifted from mass to personalized media with more audience involvement and engagement.
2. New media allows for a "third layer" of experiential advertising beyond just announcements, through interactive and social campaigns. This has implications for the structure of agencies and the creative process.
3. Mobile devices are increasingly important communication tools, as they allow messages to reach audiences in opportune moments. New forms of viral, user-generated, and socially enabled advertising are emerging that engage audiences in two-way conversations.
The media world is changing. If we want to understand it, we need consumer centirc research, to find out, who people use and perceive media. Examples from UM's study "Media in Mind" demonstrate, how people allocate their attention to media and how the 2-step-flow works today in a "network of experts". The presentation "Navigating the Media World with Consumer Centric Research" was held at the SEMPL 11 conference in Portorož , November 28th 2008.
Micromedia and MediaSnacking: Summary from Putting the Public Back in Public ...Jaki H
This is a summary of chapter 13 from the book Putting the Public Back in Public Relations authored by Solis and Breakenridge.
This goes over the basics of Meida Snacking ( a very new concept and term) and Micromedia.
Enjoy.
The document discusses key questions around the impact of new media. It asks whether new media has democratized media production by shifting control away from large institutions, and how new media has changed media consumption and its social implications. It also questions whether new media has provided new global texts that communicate across boundaries, and how active and interactive consumers are and what this means for power. It explores how new media has impacted traditional media productions and consumption, and the extent to which it escapes censorship. Finally, it examines how new media interacts with and changes traditional platforms.
Impact of user generated content to multi-media publishingAndrew Duck
This document discusses how user-generated content (UGC) improves traffic and reduces costs for multimedia publishers. It defines UGC and provides examples like blogs, reviews, photos and videos. The document outlines how UGC has evolved due to technology allowing for easy sharing. It describes benefits like engaging users and feedback, but also risks like lack of control and distraction. Finally, it explores how UGC is changing publishers and a move towards mobile, trust-based and community-focused models.
ICT Tools and Extension Services - Part IAndrea Bohn
This document discusses how communications and information and communication technologies (ICT) can strengthen extension programs in developing countries. It emphasizes that successful communication is a two-way process that puts audiences first by listening to their needs and interests. While ICT has potential, simply building infrastructure is not enough - the technologies must meet local context and be part of an inclusive process with farmer input. Lessons about audience-centered communication apply to using ICT as well. When implemented properly with farmer participation, ICT could have many unanticipated positive effects on extension, as technologies often have unforeseen impacts, just as the Erie Canal did in the U.S. in the 1800s.
This document defines and discusses the characteristics of mass media. It identifies three key aspects of mass media: production of messages, content of media messages, and reception of messages by audiences. It also outlines three forms of media organization: community based, public, and private. While all three are important, the document suggests that private media organizations, which include large conglomerates like News Corporation and Time Warner, have become the most significant due to industry trends toward consolidation through vertical integration, horizontal integration, and transnational ownership.
Harold Dwight Lasswell was an American political scientist known for his work in communication theory. He proposed a model for communication that identified the key elements of communication as the who, says what, in which channel, to whom, with what effect. Organizational communication experts must answer questions about problems within an organization, who influences these problems, which individuals should be influenced, which media they use, where they visit, who they are open to, and what messages they may be sensitive to. Early models of communication included the stimulus-response model where a sender transmits a message through a medium that acts as a stimulus to the receiver.
The Next Generation of Multimedia Authoring Tools: Telling Stories and Commen...Rodrigo Laiola Guimarães
This document discusses the motivation and goals for developing the next generation of multimedia authoring tools that allow end-users to personalize media by telling stories and commenting on content. It outlines challenges with current tools, such as a lack of personalization. The author proposes new tools that enable dynamic storytelling through images and audio, creating personalized videos from shared media, and inserting captions and comments. Lessons from these examples could lead to a new, more user-centric media landscape. The author seeks collaboration to further evaluate and specify technologies for these next-generation authoring systems.
This document summarizes the key differences between old media and new media. Old media refers to traditional mass communication forms like books, newspapers, radio, and television that are produced and distributed by large organizations. New media emerged with digital technologies and allows for user-generated content where individuals can produce and share content worldwide for little to no cost by posting videos, statuses, or other information online through platforms. While some newspaper corporations have adapted by also providing online content, new media has fundamentally changed media production and consumption.
Social meets crm federated press september 28, 2011hessiej.com
Social media is transforming customer relationships by giving customers more control over how they interact with brands. Companies that embrace social media can gain valuable customer insights, strengthen advocacy, and improve service. By integrating social technologies into traditional CRM systems, businesses can deepen customer relationships, drive efficiencies, and optimize their workforce to succeed in the new customer-centric environment.
Social media platforms are growing very fast. Promoqube have searched for you, what happened in social media. We have tried to put whole social media news and platforms in a fun, informative, 3mins video.
Have fun and stayed tuned for more by Promoqube!
Unleash your super powers seattle and usa 9-13-2012Melissa Kunde
Radio is thriving because it connects with listeners in powerful emotional ways. Radio has the greatest weekly reach of any major media among young adults and adults in both the US and Seattle. On average, 93% of people 12+ in the US and 94% in Seattle listen to radio for 2-3 hours each day. Radio engages listeners through emotional connections with personalities and influences opinions and purchasing decisions.
This document discusses various media platforms for receiving media content. It defines media platforms as the technologies through which we receive media products like TV, radio, films, websites, newspapers and magazines. It outlines some key media platforms including broadcasting, print media and electronic media. It provides details on broadcasting institutions in the UK, the major broadcasters and how broadcasting works to transmit content to large audiences. It also touches on regulations for broadcasters and the concept of public service broadcasting.
This document discusses various media platforms for receiving media content. It defines media platforms as the technologies through which we receive media products like TV, radio, films, websites, newspapers and magazines. It outlines some key media platforms like broadcasting, print media and electronic media. It provides details on broadcasting institutions in the UK, the major broadcasters like BBC, ITV, Channel 4 and BSkyB. It also discusses concepts like public service broadcasting, audience share, convergence and the shift to user generated content on websites through Web 2.0.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
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The document provides an overview of media advocacy and how to effectively engage with the mass media. It discusses three keys to media advocacy: 1) crafting an effective message, 2) selecting the appropriate media channels to convey the message, and 3) influencing public opinion and policy. The document also covers Indian media history, best practices for press interactions, understanding television news formats, and assembling an effective press kit.
This document discusses transmedia research related to the television show Big Brother and transmedia television. It provides background on transmedia storytelling and how reality TV shows like Big Brother were early adopters of transmedia strategies. Big Brother is used as a case study, with different readings summarized that examine how it incorporated the internet, phones, and other media to engage audiences and allow them to participate in the show across platforms. The readings also discuss how emerging technologies are transforming television and audience engagement with multiplatform texts.
The document discusses how digital media has fragmented film audiences. It explains that convergent media allows consumers to become more active users who produce their own content. This erodes the boundaries between producers and audiences. Producers now aim to trigger audience engagement across multiple media platforms rather than keep large, unified audiences. Digital media has improved the audience experience by allowing more choice and participation.
This document provides an overview of mass communication and different forms of mass media. It defines mass communication as public communication transmitted electronically or mechanically to large audiences. Mass communication can be understood as "who says what through which channel to whom with what effect". The key functions of mass communication are to inform, educate, and entertain audiences. Different forms of mass media discussed are newspapers, magazines, films, radio, television, and the internet. The origin of mass communication is also briefly outlined, noting the developments of printing, telegraph, telephone, radio, and television that enabled reaching larger audiences.
Part 1 - Communications in Service of ExtensionMEAS
This document discusses how communications and information and communications technologies (ICT) can strengthen extension programs in developing countries. It emphasizes that successful communication is a two-way process that puts audiences first by listening to their needs and interests. While ICT has potential, simply building infrastructure is not enough - the technologies must meet audience preferences and fill their knowledge gaps. Lessons from communications are equally important for ICT projects, which should involve audiences from the start. Promising new ICT applications could help extension work if developed through an audience-centric process.
Social media communication_lecture_2012GretaMedelyte
1. The document discusses the impact of new media on communication and creativity in advertising. It analyzes how communication models have shifted from mass to personalized media with more audience involvement and engagement.
2. New media allows for a "third layer" of experiential advertising beyond just announcements, through interactive and social campaigns. This has implications for the structure of agencies and the creative process.
3. Mobile devices are increasingly important communication tools, as they allow messages to reach audiences in opportune moments. New forms of viral, user-generated, and socially enabled advertising are emerging that engage audiences in two-way conversations.
The media world is changing. If we want to understand it, we need consumer centirc research, to find out, who people use and perceive media. Examples from UM's study "Media in Mind" demonstrate, how people allocate their attention to media and how the 2-step-flow works today in a "network of experts". The presentation "Navigating the Media World with Consumer Centric Research" was held at the SEMPL 11 conference in Portorož , November 28th 2008.
Micromedia and MediaSnacking: Summary from Putting the Public Back in Public ...Jaki H
This is a summary of chapter 13 from the book Putting the Public Back in Public Relations authored by Solis and Breakenridge.
This goes over the basics of Meida Snacking ( a very new concept and term) and Micromedia.
Enjoy.
The document discusses key questions around the impact of new media. It asks whether new media has democratized media production by shifting control away from large institutions, and how new media has changed media consumption and its social implications. It also questions whether new media has provided new global texts that communicate across boundaries, and how active and interactive consumers are and what this means for power. It explores how new media has impacted traditional media productions and consumption, and the extent to which it escapes censorship. Finally, it examines how new media interacts with and changes traditional platforms.
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This document discusses how communications and information and communication technologies (ICT) can strengthen extension programs in developing countries. It emphasizes that successful communication is a two-way process that puts audiences first by listening to their needs and interests. While ICT has potential, simply building infrastructure is not enough - the technologies must meet local context and be part of an inclusive process with farmer input. Lessons about audience-centered communication apply to using ICT as well. When implemented properly with farmer participation, ICT could have many unanticipated positive effects on extension, as technologies often have unforeseen impacts, just as the Erie Canal did in the U.S. in the 1800s.
This document defines and discusses the characteristics of mass media. It identifies three key aspects of mass media: production of messages, content of media messages, and reception of messages by audiences. It also outlines three forms of media organization: community based, public, and private. While all three are important, the document suggests that private media organizations, which include large conglomerates like News Corporation and Time Warner, have become the most significant due to industry trends toward consolidation through vertical integration, horizontal integration, and transnational ownership.
Harold Dwight Lasswell was an American political scientist known for his work in communication theory. He proposed a model for communication that identified the key elements of communication as the who, says what, in which channel, to whom, with what effect. Organizational communication experts must answer questions about problems within an organization, who influences these problems, which individuals should be influenced, which media they use, where they visit, who they are open to, and what messages they may be sensitive to. Early models of communication included the stimulus-response model where a sender transmits a message through a medium that acts as a stimulus to the receiver.
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This document summarizes the key differences between old media and new media. Old media refers to traditional mass communication forms like books, newspapers, radio, and television that are produced and distributed by large organizations. New media emerged with digital technologies and allows for user-generated content where individuals can produce and share content worldwide for little to no cost by posting videos, statuses, or other information online through platforms. While some newspaper corporations have adapted by also providing online content, new media has fundamentally changed media production and consumption.
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Have fun and stayed tuned for more by Promoqube!
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Radio is thriving because it connects with listeners in powerful emotional ways. Radio has the greatest weekly reach of any major media among young adults and adults in both the US and Seattle. On average, 93% of people 12+ in the US and 94% in Seattle listen to radio for 2-3 hours each day. Radio engages listeners through emotional connections with personalities and influences opinions and purchasing decisions.
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हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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N4
N4
White, David Manning (1964).
"The 'Gatekeeper': A Case Study In the Selection of News
4. Gatekeeping
N1 N1
News N2 N2
Audience
Source N3 N3
N4 N4
White, David Manning (1964).
"The 'Gatekeeper': A Case Study In the Selection of News
-Updated-
5. Mass (Self) Communication
Communicator
Recipient Communicator Communicator
Recipient Recipient
Communicator
Communicator Recipient
Recipient
Communicator
“life not lived
with media,
Recipient
Communicator
Media Communicator
Recipient
Recipient
but in media” Communicator Communicator
Recipient Recipient
Deuze, Blank, Speers (2010).
Media Life. Communicator
Recipient
Communicator Communicator Communicator
Recipient Recipient Recipient
6. 500 Million active Facebook users.
Average user creates 90 pieces of content per month.
More than 30 billion pieces of content shared per month.
Youtube has 2 billion views per day.
24 hours of video uploaded per minute.
More video is uploaded to YT in 60 days than all 3 major
US networks created in 60 years!
15. Learning Goals
• Summarize how the Internet empowers producers of independent media.
• Identify and illustrate strategies to use the Internet to fund, produce,
market, distribute, exhibit independent films.
• Apply this knowledge to own practice.
• Sustaining filmmaking needs more than money.
• The Internet offers a lot of solutions.
• Just putting your film out there and hoping for the best is NOT a solution.
• Think about the ʻbusinessʼ side of filmmaking BEFORE you make the film.
• Advertise the film while you make it.
16. The “Business Plan”
• Synopsis of Film
• History & Overview of Production Company
• Key Cast & Crew
• Market Analysis: Competitors & Similar Films
• Budget
• Audience
• Funding Plan
• Marketing Plan
• Distribution Plan
• Production Schedule Gabriel Campisi (2005).
The independent filmmaker's guide to writing a business plan for investors
17. The “Business Plan”
• Synopsis of Film
• History & Overview of Production Company
• Key Cast & Crew
• Market Analysis: Competitors & Similar Films
• Budget
• Audience
• Funding Plan Ideas
• Marketing Plan Ideas
• Distribution Plan Ideas
• Production Schedule Ideas Gabriel Campisi (2005).
The independent filmmaker's guide to writing a business plan for investors
Editor's Notes
Note:
- of course using the Internet is no definite guide to success
- a good film is the most important thing (make sure you got one)
- and, of course, the Internet is not the only way (old model of production, funding, distribution is still powerful)
- but Internet is an alternative
The tradition model of mass communication.
The problem for us, and the big change the Internet brings about, lies in the MEDIUM. The message still has to travel, but the medium ‘changed’.
Old media was characterised by the Gatekeeper between News and Audience, who could keep news from making their way to the audience. The reason: Traditional media offers too little space/time to cover every news.
The Internet opens the gates (no space/time restrictions). Every story can become news (someone just needs to feel the will to publish it).
Everybody can now be a communicator of messages through a mass medium. And we seem to use this...
1. DIRECT ACCESS to audience, collaborators and tools. No Gatekeepers.
2. Because of Access, everybody produces and Audience has much more choice.
3. We can reach millions of people (not just a local audience).
4. We can immediately reach people and be reached (no need to wait for publication date of newspaper)
5. All of this for a fraction of the traditional costs.
I interviewed filmmakers and found out above map.
Basically, what I’m trying to say is that Sustainability means more than just having enough Money to make a film.
And I think the Internet can help with a lot of those things:
Discovery, Education, finding People to work with, Ideas, Money, Equipment, accessing an Audience and saving Time.
1. Just Google ‘Making of Lord of the Rings’ and you’ll find lots of stuff.
2. How to videos are everywhere, on every topic.
3. Creative Cow is a community that helps with FCP problems. There are communities for everything.
4. VideoWTF is a general video community.
Would they have found an audience without the Internet?
Steal this Film: Seen more than 3 million times via Bittorrent.
INK: At one point 100,000 bittorrent downloads in a day. They didn’t want it, but it took them to number 16 in imdb movie-charts. Free marketing.
Blair Witch: The classic of online marketing.
Those are all examples of collaborative filmmaking.
Kutiman takes footage of YouTube and mixes them into his own music (videos). But there are also tools for sharing, communicating and research - on a very basic level.
Shelter in Place raised $7,500 on indiegogo
Dame Factory raised $3,000 on Kickstarter
The Age of Stupid raised more than EUR 1million (more on that in lecture 2).
Student Work: Create a Mock Business Plan for your own film or a film you like.
Student Work: Create a Mock Business Plan for your own film or a film you like.
Only concentrate on the areas in black. Try to especially think how the Internet can be utilised.