Foredrag til kunnskapsfrokost på BI om redaksjonell ledelse og sosiale medier 22. april 2010

1. Redaksjonell ledelse og sosiale medier
Ragnhild Kr. Olsen, BI
22. april 2010
Photo: Marc_Smith CC‐licence

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4. In the networked information economy, the physical
capital required for production is broadly distributed
throughout society…
The result is that a good deal more that human beings
value can now be done by individuals, who interact with
each other socially, as human beings and as social
beings, rather than as market actors through the price
system.
Sometimes, (…) these nonmarket collaborations can be
better at motivating efforts and can allow creative
people to work on information projects more efficiently
than would traditional market mechanisms and
corporations.
Yochai Benkler, The Wealth of Networks (2006)

5. ”The professional longer
journalist can no
justify a role simply
processing content from
source to consumer
Paul Bradshaw
Onlinejournalismblog.co.uk
Photo: a4gpa ,CC‐licence

6. Produsage ‐ four characteristics:
A shift from dedicated individuals and teams as producers
to a broader‐based, distributed generation of content by a
wide community of participants
Fluid movement of producers between roles as leaders,
participants, and users of content
Artefacts generated are no longer products in a traditional
sense: they are always unfinished, and continually under
development
Produsage is based on permissive regimes of engagement
which are based on merit more than ownership
Axel Bruns, Produsage: Towards a Broader Framework
for User‐Led Content Creation (2007)

7. Path dependency:
• Media companies have strong organizational
structures, values, cultures, processes and
routines that make them vulnerable to
persistencies
• Strong persistencies can create organizational
path dependencies
• Path dependencies narrow the ability to take
alternative action
Robert Picard
Photo: Fengschwing CC licenc

8. En til mange; Mange til mange;
i egen mediekanal i sosiale medier

9. • Dyrk dialog og brukerinvolvering
• Tenk plattform og tilrettelegging
• Sats på kvalitetssikring og filtrering
• Sørg for spredning

10. • Dyrk dialog og brukerinvolvering
• Tenk plattform og tilrettelegging
• Sats på kvalitetssikring og filtrering
• Sørg for spredning

18. • Dyrk dialog og brukerinvolvering
• Tenk plattform og tilrettelegging
• Sats på kvalitetssikring og filtrering
• Sørg for spredning

22. • Dyrk dialog og brukerinvolvering
• Tenk plattform og tilrettelegging
• Sats på kvalitetssikring og filtrering
• Sørg for spredning

25. ”Personal communication and
publishing, previously seperate
functions, now shade into one
another.
One result is to break the old pattern
of professional filtering of the good
from the mediocre before publication;
now such filtering is increasingly social
and happens after the fact.
Clay Shirky, Here Comes Everybody (2008)

26. ”If the news is that
important, it will
find me
Foto: twicepix CC licence

27. • Dyrk dialog og brukerinvolvering
• Tenk plattform og tilrettelegging
• Sats på kvalitetssikring og filtrering
• Sats på spredning
• … så tenk struktur og retningslinjer

28. Kontakt:
Ragnhild Kr. Olsen
+47 46410617
Ragnhild.k.olsen@bi.no
ragnhildo@gmail.com
Ragnhildo on Twitter
Ragnhildo/wordpress