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@fdestin
SURVIVING
YOUR FIRST
24 MONTHS
@fdestin
25 Seeds, 17 Series A, 7.5BN+ in EV


10 Exits : Zoopla (seed to IPO, $3BN),
Pillpack ($1BN to AMZN),
IntegralAds ($850M to Vista),
DailyMotion, PriceMinister, KDS,
Lagoa
Upcoming:

Deliveroo, SecretEscapes, Carwow
@fdestin
VC
LP
C
TRACTION
TECH
TEAM
COMPANY RANK
INVESTMENTRETURN
PERCEIVED
ACTUAL
1
1x
5x
10x
10 20
UPSIDE
GLIMMER OF GREATNESS
IMPACT
CAPITAL CONCENTRATION
GET OUT OF THE
BUILDING
YOUR COMFORT ZONE
THE MAGIC HAPPENS HERE
START UP KILLERS
TALENT
TIME
CHOICES
CASH
DEFEAT STARTS @
HOME
RETHINK TIME
$$$$
Q1
RECRUIT
Q2
LAUNCH
Q3
METRICS
$
Q3
LAUNCH
Q1
REHIRE
Q2
BACKEND
$
Q3
METRICS
SERIES A
#ftw
SERIES SEED
#forsurvival
Q1
RECRUIT
Q2
LAUNCH
BEAT THE CRUNCH
$$$$
DEVELOP PRODUCT
$
ANGELLIST
SERIES SEED
$$
SERIES A #ftw
F&F
KICKSTARTER
CAMPAIGN
$ $
YOUR JOB
MAKE DECISIONS UNDER
CONDITIONS OF UNCERTAINTY
DEFINE THE MISSION
FOCUS ONLY ON THE MISSION
MOVE THE BALL DOWN THE FIELD
EVERY DAY
CIMITYM
FOCUS
START UP
SURVIVAL
MAKING IT THROUGH
YOUR FIRST 24 MONTHS
@fdestin
medium

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Surviving your first 24 months as a startup by Fred Destin