The survey found that respondents agreed with 5 key eLearning trends: personalized learning, responsive content, specialized materials, content curation, and self-directed learning. Creating learning objectives was identified as fundamental to content creation. Respondents were unfamiliar with the Tin Can API technology. The main challenges in content creation were lack of resources, complex tools, and shrinking budgets. Usability and simplicity were the main factors sought in authoring tools.

1. easygenerator
User Survey – eLearning Trends and
Developments
March 2014
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2. • Survey respondents agreed with the following 5 eLearning trends:
• Personalized (adaptive) learning
• Responsive content
• Specialized learning materials
• Content curation
• Self-directed learning
• Participants identified learning objectives as fundamental in the eLearning content
creation process
• Tin Can API – respondents are not at all, or only slightly familiar with the technology
Major Outcomes (1)
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3. • Main challenges regarding creation of eLearning content:
• Not enough human resources
• Complexity of eLearning authoring tools
• Difficulties to find the right content authoring tool
• Shrinking budgets
• Usability and simplicity – main features wanted when choosing an eLearning
authoring tool
Major Outcomes (2)
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4. • Survey conducted in March 2014 among easygenerator users
• Combination of quantitative and qualitative research perspectives
• Sample: 60 participants from 16 nationalities (4% response rate)
• Majority of participants – experts in the field of eLearning experienced using
competitive tools
Methodology
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5. Education
40,43%
Public sector
(government)
6,59%IT 12,77%
HR services 4,26%
Medical, health, s
ocial care 4,26%
Banking, finance, i
nsurance 8,51%
Advertising, com
munication, PR
4,26%
Manufacturing
4,26%
Other 14,89%
Demographics (1)
• Majority of respondents are employed in the education (40%)
and the IT (13%) sector.
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6. Demographics (2)
• Most respondents are
experienced users with
operational
responsibility for
creating eLearning
content
Consultant
23,40%
Teacher
(school level)
6,38%
Teacher
(academic
level) 6,38%
Instructional
designer
31,91%
Other 31,91%
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7. 5 eLearning Trends
5.9 5.8
5.2 5 4.9
1
2
3
4
5
6
7
Personalized
(adaptive)
learning
Responsive
learning content
Specialized
eLearning
content
Content curation Self-directed
learning
Strongly agree
Strongly disagree
• Personalized, self-directed, and specialized eLearning content that is
accessible anywhere and anytime will be the future of eLearning.
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8. Bloom’s Taxonomy & Learning Objectives
• Bloom’s taxonomy is a classification of the
different levels of cognitive learning
• Considered one of the leading theories in the
area of learning
• Majority of respondents are familiar with the theory (81%) and consider it
helpful (77%)
• Course designers use Bloom’s taxonomy to define/develop learning goals/
lessons/activities/objectives/evaluations
Challenge: Often misunderstanding/misuse of the concept
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9. Tin Can API
• 56% of respondents – have no familiarity with the Tin Can
technology
• Majority of participants, who are familiar with the tool, have
only researched/read/heard/discussed it, but it is not
integrated in their work.
• Tin Can is a new specification for
learning technology that facilitates
data collection on a wide range of
learning experiences an individual
completes, both online and offline
These learning experiences are
recorded in a Learning Record
Store (LRS).
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10. The Process of Creating eLearning courses
1) Create learning objectives
(first step for 60%)
2) Create course’s structure
(second step for 54%)
3) Select content materials
(third step for 46%)
4) Write questions (fourth
step for 47%)
5) Do a time table (last step
for 61%)
• Structuring courses around learning objectives –
extremely helpful for 81% of participants
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11. 45.61%
36.85%
21.05%
22.81%
38.60%
43.86% 43.86%
22.81%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Not enough
human
resources
Shrinking
budget
Dependency
on the IT
department
Security issues Very fast
changing
eLearning
environment
To find the
right content
authoring tool
Complexity of
content
authoring tools
Other
Challenges while Creating eLearning Content
Other challenges:
• Short time for development
• Technical difficulties
• Problems in understanding what learners want
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12. Factors Influencing User’s Choice of eLearning Authoring Tool
1) Usability
2) Simplicity
3) Design features
4) Price
5) Opportunity to create personalized
eLearning courses
6) Technical features
7) Responsive publications
8) Collaboration features
9) Established reputation on the
market
Most relevant
Least relevant
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13. Most participant use more
than one tool.
eLearning Authoring Tools Used
Web-based
authoring tools
27%
PC-based
authoring tools
57%
In LMS
authoring tools
9%
Presentation
software 7%
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14. If you have any further questions, please contact
Kasper Spiro, CEO
T +3110 243 60 71
k.spiro@easygenerator.com
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