The survey results show that the target market for a new pop-punk music magazine should be 16-24 year olds. Most survey respondents were in this age range and interested in rock and pop-punk music genres. Many read entertainment magazines but also use online sources, suggesting the magazine should have a website. The magazine should include free music downloads and opportunities to win concert tickets to engage readers who enjoy live music. Given respondents' social media use, the magazine should have a Facebook and Twitter presence.

1. Survey Results Analysis

2. Methodology
 For a new music magazine I would need to find out
the characteristics of the market in order to find a
focused target market for my magazine. Therefore a
posted a survey on the internet through social media
e.g facebook to gather data on what my target market
should be.

3. Age
Above is a graph of the age range who did my survey. As my title of my survey
was a ‘pop-punk magazine survey’ I can get a good idea of what age range would
read my magazine, as seen on the graph above 18% of my surveyors were 10-15
and 82% of them were between the age of 16-24, this gives me the indication
that I should aim my magazine at 16-24 year olds, but not limiting my magazine
to that age range of 16-24 as my magazine could easily be read by slightly
younger or slightly older people.

4. Taste in Music
Rock
Indie
RnB
Pop
Pop-punk
Classical
Above is a pie chart of the genres of music people listed in my survey, the genres
listed were out of the box and not in tune with the charts of today, lots of popular
music genres were left out, instead genres like progressive were listed, so I have
made a good choice of making a rock magazine mainly focusing on pop-punk.

5. Tastes In Magazines
8
7
6
5
4
Series1
3
2
1
0
None Sport Music Health Entertainment
Above is a bar chart of the magazines that my surveyors have read, there was a
large number who read entertainment magazine, however, there was also a
large amount who do not read any magazines, this may because of the
internet, where information and articles can be read more easily than in a
magazine. So therefore this data suggests that my magazine should a website
where readers can interact with it through the internet.

6. How They Prefer to listen to Music
On the right there is
graph on how the
respondents prefer to
listen to music, I asked
them to rank their order
from 1 to 5, Digital
devices and live were the
two top player, this gives
me the idea to include a
free download in every
issue of my magazine and
a chance to win tickets to
a gig every week as well.

7. How many Social Networks are they on?
The graph above shows how many social network my respondents are
on, the majority of them 3 or more, this suggests that I should have a
twitter and facebook feed for my magazine, so my reader can always keep
in the loop with what is happening with my magazine.

8. Audience Profile
My audience profile are 16-24 years who are frequent users of social
networks, they may have an ipod or mp4 player which is used a lot day
to day, they may play an instrument like the guitar, bass or drum which
got them into pop-punk, they would like to keep up to date with the
latest fashion, shoes, etc. They would be frequent attendees of gigs
which would make them want to keep up with tour dates and their
favourite bands.