The document summarizes a survey conducted in Mexico of 400 car owners planning to buy a vehicle in the next 3 years to understand their willingness to pay for various car features and technologies to help an automobile manufacturer with pricing decisions. Borderless Access initially profiled car owners and targeted identified consumers, achieving the required survey completes across various car segments and household incomes. The client was pleased with the quality of data collected and team's ability to overachieve the completion goals.

1. 1
Survey on Car Intenders
Study type
Data collection
Geography
Mexico
Sample Size
400
Target Group
Car owners in Mexico who are planning
to buy a car in the next 3 years.

2. © 2016 Borderless Access 2
What was the research problem?
Our client, one of the world’s leading automobile manufacturer wanted to understand
consumer’s willingness to pay for car’s key features and technologies.
This information could help our client support pricing decisions for their existing
products.

3. © 2016 Borderless Access 3
How did Borderless Access solve the problem?
We initially deployed a sample to our target audience –
car owners and ran an in-depth profiling exercise based
on the client’s requirements for a B2C segment in
parallel. This operation generated maximum completes
and was helpful in targeting identified car owners.
Additionally, we provided a good spread across various
car segments. General population with high household
income were the primary TG to achieve the remaining
sample size.

4. © 2016 Borderless Access 4
Outcome
We overachieved the required completes in all markets and the client was impressed
with the team effort and ability to get quality completes with relevant data points.