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1. 1
Global Panel Book

2. © 2023 Borderless Access 2
Awards and Associations
Awards and
Certifications
Professional Memberships
and Affiliations

3. © 2023 Borderless Access 3
Genuine Respondents = Quality Responses
Reliable and authentic responses are key to any research studies. Which is why we rigorously authenticate our panelists at
many levels to ensure unique and genuine responses leading to quality data.
Recruitment by
invitation only
Double
opt-in
Mobile verification
(Triple opt-In)
Social media
verification
Ongoing response
monitoring
Invite only
candidates that we
are looking for.
Following a strict
double opt-in process
as per the ESOMAR
guidelines.
Mobile authentication
using a one-time
password at registration.
Additionally redemption
of points as coupon are
sent only to the verified
mobile number.
A must for all B2B panel
recruits.
B2C panelists are
encouraged to engage
with us on social media
platforms.
Use of advanced tools
and predictive
algorithms to track and
remove panellists who
do not conform to our
quality standards.

4. © 2023 Borderless Access 4
Hyper-Niche Audience
Access hyper-niche B2C audiences through our meticulously profiled panellists and alternate methodologies.
Online
Shoppers
IT Auto
Travel &
Hospitality
Smartphone
Users
Healthcare
Financial Product
Holders
Online shopping
behavior, channel
preferences,
affinity,
product set
preferences,
purchase
frequency and
purchase size.
Based on the
company they
work in, employee
size, number of
PCs, designation,
primary IT
functions/
responsibility,
occupation,
industry, and
company annual
revenue.
Type
of vehicle owned
– Two or Four-
wheelers,
vehicle brand,
segmented by –
small, mid-sized,
luxury, and SUVs,
old/new
purchases,
insurances, etc.
Type of air
travel – business
or leisure, travel
frequency, class of
air travel, casual
travellers,
business
travellers,
professional
travellers,
hospitality
professionals
including staff and
support teams.
Mobile phone
ownership and
usage, attributes
include
mobile brands,
smart phone
ownership, usage,
and more.
Physicians, care
givers, key opinion
leaders (KOL),
pharmacists,
hospital
administrators.
Patients profiled
on ailment type,
lifestyle
parameters and
healthcare access.
Target based
decision making
criteria,
online banking
usage, financial
products owned.

5. © 2023 Borderless Access 5
Hyper-Niche Audience
Access hyper-niche B2C audiences through our meticulously profiled panellists and alternate methodologies.
Mothers Gamers LGBTQ
Cannabis
Industry
HNIs Pet Owners Smokers
Working mothers
or stay-at-home
moms, first-time
mothers, mothers
with twins; single
mothers, mothers
from all walks of
lives, age group,
region, religion,
culture, income
group and more.
Gamers of all age-
groups and types,
from casual
smartphone
players to e-sport
professionals and
everyone else in
between.
Lesbian, gay,
bisexual,
transgender, and
queer community
members who are
single, married,
parents, students,
working
professionals and
from other areas
of society.
Legal recreational
cannabis users,
medical cannabis
users, cannabis
business owners
and staff, cannabis
farmers and other
individuals.
High-net-worth
Individuals based
on income,
investible income,
real-estate owned,
cars owned,
financial products
owned, profession,
designation,
entrepreneurship,
demographics, etc.
Pet owners based
on age,
preferences, type
of pets owned, the
intent of pet
ownership, pet
food purchase
behaviour, brand
preferences for
their pets,
satisfaction levels,
etc.
Profiled based on
cigarette brand
preference,
number of
cigarettes
consumed,
purchase power,
family members,
insurance covered,
etc.

6. © 2023 Borderless Access 6
Hyper-Niche Audience
Access hyper-niche B2B audiences through our meticulously profiled panellists and alternate methodologies.
ITDMs
Almost all ITDM
titles including
CIO/CTO, VP-
Technology,
Director, (MIS, IS,
IT) Manager
(telecom, data
communication,
network security)
and network
administrator.
MDMs
All MDM titles
including CMO,
CSO,
SVP/VP/Director/
General Manager/
Senior Manager/
Manager, and
brand, digital, and
product marketing
managers, B2B-
B2C marketers.
HRDMs
HRDM titles like
CHRO/CPO, VP
(HR, talent
acquisition, talent
management),
Director (HR,
training, payroll),
Manager (HR,
training, payroll)
and others.
FDMs
FDM titles such as
CFO, Finance
controller, VP of
finance/treasurer,
Finance director,
FP&A manager.
BDMs
BDM titles
including Owners,
Chairman,
Managing Director,
CEO, CFO, CMO,
CHRO, COO,
President, Director,
VP, SVP, EVP,
General Manager,
and other senior
management and
department heads.
Small Business
Owners
SBOs profiled for
almost every
industry vertical
including retail,
food and
hospitality,
manufacturing,
professional
services, real
estate etc.

7. © 2023 Borderless Access 7
Panel Attributes List
 Title
 Occupation
 Functional role
 Purchase decision makers
 Primary role
 Human Resources Role
 General
 Health / fitness / wellness
 Hobbies / leisure
 Sports activities
Basic Demographics Interests / Hobbies Expanded Business Variables by Industry
 Frequency of travel
 Frequency of travel by air
 Air travel intenders
 Domestic travelers for business / leisure purpose
 Overseas travelers for business / leisure purpose
 Travel decision makers
 Destination travelled in the past 12 months (continents)
 Mobile phone use
 Type of mobile phone
 Operating systems
 Network providers (India)
 Average monthly billing
 Contract type
 Phone brands
 Television
 Books
 Movies
 Music
 Types of car
 Car brands
 Purchase intent
 Role in decision
 Electronic devices owned
 Online activities
 Video game system
Electronics / Gadgets
Mobile Phone Entertainment Automotive

8. 8 Million+ Respondents | 40 Markets | 10 Million Surveys Annually
© 2023 Borderless Access 8

9. © 2022 Borderless Access
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North America and LATAM

11. © 2023 Borderless Access 11
Brazil
Panel Size 450,000+
CITIES
GENDER
Male
48%
Female
52%
MARITAL STATUS
Single
39%
Married
48%
Others
13%
EDUCATION
Graduates/
Post Graduates
46%
Less than
Graduate
54%
EMPLOYMENT STATUS
AGE
9%
14%
31%
14%
9%
12% 11%
Employed
– Full
Time
Currently
un-
employed
Business
owners
Employed
– Part
Time
Self-
employed
Student Others
26%
30%
23%
14%
7%
18-24 25-34 35-44 45-54 55+
Others 26%
Fortaleza 4%
Salvador 3%
Belo Horizonte 6%
Rio de Janeiro 14%
São Paulo 33%
Curitiba 5%
Porto Alegre 5%
Brasília 4%

12. © 2023 Borderless Access 12
Mexico
Panel Size 375,000+
CITIES
GENDER
Male
51%
Female
49%
MARITAL STATUS
Single
39%
Married
45%
Others
16%
EDUCATION
Graduates/
Post Graduates
52%
Less than
Graduate
48%
EMPLOYMENT STATUS
AGE
5% 8%
41%
11%
6%
21%
8%
Employed
– Full
Time
Currently
un-
employed
Business
owners
Employed
– Part
Time
Self-
employed
Student Others
29%
32%
22%
12%
5%
18-24 25-34 35-44 45-54 55+
Others 27%
Monterrey 12%
Aguascalientes 3%
Minatitlán 3%
Cancún 3%
Mexico City 21%
Guadalajara 13%
Acapulco 11%
El Salto 7%

13. © 2023 Borderless Access 13
USA
Panel Size 225,000+
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Argentina
Panel Size 250,000+
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15. © 2022 Borderless Access
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