The client, a tire manufacturer, wanted to understand car owners' knowledge of vehicle maintenance and tires in India and China. The survey required reaching 300 car owners in each country, including a sufficient number of female respondents. It was challenging to ensure adequate representation of demographics like gender. Borderless Access targeted car owners from their panel and ran a referral program. They also incentivized respondents to reduce dropout rates. Their strategy successfully achieved the sample size and demographic balance. The client was pleased with the results.

1. Survey on Car Tires
Study Type:
Target Group:
Sample Size:
Geography:
Car owners who are
decision makers when
it comes to
their vehicle’s tire
maintenance
Sample only
Ad hoc
India & China
300 completes in
each country
(Net N=600)

2. What was the research requirement?
The client, a leading tire
manufacturer, felt that in India and
China, there was lack of
knowledge among four-wheeler
vehicle owners and also decision
makers about their vehicle’s
maintenance and tires. The client
observed strong and increasing
challenges in penetrating the
required audience segment.

3. What were the challenges?
The study required us to maintain a
good representation of
demographics segments such as
age and gender. The biggest
challenge was to ensure sufficient
representation of female
respondents. In terms of car
ownership, it was a daunting task in
both the markets to reach the
required female respondent
numbers. Adding to this, the LOI
was around 40 minutes, which was
susceptible to high drop-out rates.

4. How did Borderless Access solve the problem?
To help our client address this requirement, we
followed a comprehensive research strategy to
design and execute an effective campaign.
• We targeted the pre-identified car owners
from our panel and also ran an exclusive referral
exercise before the survey was launched to
boost the response rate from female audiences.
• Another step towards this project was to target
respondents from the top 20% annual HHI group
to deliver relevant responses
• We also implemented a combination of
attractive incentives for the respondents to
avoid high drop-out rates

5. Our strategy in breaking the barrier to reach
the right audience with the right mix in terms
of both age and gender was instrumental in
achieving quality completes. The campaign
provided a significant baseline and threw up
results that were distinctive, interesting and
usable to foresee future insights. The client was
delighted with the results and provided a
positive feedback.
Outcome:

6. Contact-Us
UK
LONDON
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Tel : +97 150 137 3145
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Tel : +49 (0) 176 650 94033
UAE
GERMANY
BANGALORE
Tel : +91 804 931 3800
INDIA
Connect with us
www.borderlessaccess.com
Business Enquiries
rfp@borderlessaccess.com
marketing@borderlessaccess.com
CALIFORNIA
Tel : +1 818 358 4633
CHICAGO, IL
Tel : +1 312 720 0378
USA