Survey analytics main stage - 2013

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The document summarizes the results of a survey about the source of new ideas in market research. The survey found that most ideas come from the intersection of business problems and research innovations. Researchers are identifying new methods, measures, and software to solve business issues. The survey also found that market researchers consider Seth Godin the most relevant person today and that blogs, LinkedIn, and Twitter are the most common sources of information about new market research.

Marketing

Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
Where do market research ideas come from?
A report based on the NewMR survey
Andrew Jeavons
Survey Analytics
USA
Gold Sponsor of The
Festival of NewMR

Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
The Source of MR Ideas
• Where does the leading edge of MR get its
ideas and inspiration from?
– Academics or business? Technology or people? From
inside or outside market research?
• Step 1, online discussion
• Step 2, a survey amongst the ‘informed’
– Distributed by NewMR, GreenBook & Research Access
Not a representative view of the industry, a snapshot of people
involved in change & discussion of advances in market research

Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
What do you think?
“I think the biggest
driver has been new
technology”
“Most of the advances have
come from advances in
available data.”
“I believe most of the ideas & advances happen at the cross-roads of
real business issues and market research innovation... in other words,
the researchers are identifying new or better methods / measures /
software to solve a current business issue.”

Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
Books that Impact MR
This Decade (32%)Last Decade (32%)

Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
Information and Influence
Q: Who is most relevant to todays market researcher?
A: 45% say Seth Godin
Q: Where do you get your
information about new market
research?
• 44% Blogs
• 19% Linkedin
• 17% Twitter
• 9% Other

Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
MR in the Future

Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
THANK YOU
Andrew Jeavons
Survey Analytics
USA

Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
Q & A
Andrew Jeavons
CEO at Survey Analytics

1. Always question what they say There’s a saying among researchers, ‘Do a quant survey with 100 people and learn ten things. Do a qual study with ten people and learn 100 things.’ You will learn when research is only providing you a false sense of security. 2. How to be a better consumer of research results If these insights were rabbits, how do stakeholders know which insights (rabbits) are worth chasing? What leads to the best business and design opportunities? 3. Get the best value from a qualitative and quantitative study In this Masterclass, we will be going over which methodology to apply to a research question. We will discuss how to weigh appropriately, act upon, or be critical of the resulting research findings. 4. Tools to help you Know when research is only providing you a false sense of security. Be a better consumer of research results. 5. And many more strategies Learn how to catch the best rabbits!

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1. Andrew Jeavons, Survey Analytics, USA Festival of NewMR 2013 - Main Stage Where do market research ideas come from? A report based on the NewMR survey Andrew Jeavons Survey Analytics USA Gold Sponsor of The Festival of NewMR

2. Andrew Jeavons, Survey Analytics, USA Festival of NewMR 2013 - Main Stage The Source of MR Ideas • Where does the leading edge of MR get its ideas and inspiration from? – Academics or business? Technology or people? From inside or outside market research? • Step 1, online discussion • Step 2, a survey amongst the ‘informed’ – Distributed by NewMR, GreenBook & Research Access Not a representative view of the industry, a snapshot of people involved in change & discussion of advances in market research

3. Andrew Jeavons, Survey Analytics, USA Festival of NewMR 2013 - Main Stage What do you think? “I think the biggest driver has been new technology” “Most of the advances have come from advances in available data.” “I believe most of the ideas & advances happen at the cross-roads of real business issues and market research innovation... in other words, the researchers are identifying new or better methods / measures / software to solve a current business issue.”

4. Andrew Jeavons, Survey Analytics, USA Festival of NewMR 2013 - Main Stage Books that Impact MR This Decade (32%)Last Decade (32%)

5. Andrew Jeavons, Survey Analytics, USA Festival of NewMR 2013 - Main Stage Information and Influence Q: Who is most relevant to todays market researcher? A: 45% say Seth Godin Q: Where do you get your information about new market research? • 44% Blogs • 19% Linkedin • 17% Twitter • 9% Other

6. Andrew Jeavons, Survey Analytics, USA Festival of NewMR 2013 - Main Stage MR in the Future

7. Andrew Jeavons, Survey Analytics, USA Festival of NewMR 2013 - Main Stage THANK YOU Andrew Jeavons Survey Analytics USA

8. Andrew Jeavons, Survey Analytics, USA Festival of NewMR 2013 - Main Stage Q & A Andrew Jeavons CEO at Survey Analytics

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