Surfing The 4 G Disruption Wave Key Ctia Takeaways

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Ronald Gruia

A summary of the key takeaways from the 25th edition of the CTIA show (CTIA 2010).

Technology

Mobile Industry Preparing to Surf the 4G Disruption Wave: Key CTIA Takeaways Ronald Gruia Program Leader, Principal Analyst - Emerging Telecoms Frost & Sullivan ICT Practice March 31 st 2010

Surfing the 4G Disruption Wave: CTIA Roundup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CTIA 2010: Facing Challenges Ahead of 4G ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Explosive Mobile Data Growth ,[object Object],[object Object],[object Object],[object Object],Source : AT&T Presentation at the CES, January 2010 Source : Cisco Systems VNI, Feb. 2010

Mobile Data Traffic Growth Drivers Spread of Advanced Services Larger Throughputs Higher Global Mobile Broadband Penetration Mobile BB Penetration: 18% (over 1B subs) by 2013 Higher iPhone / Smartphone Data Usage

Operator Ways to Mitigate Mobile Data Traffic Explosion ,[object Object],[object Object],[object Object],[object Object],Source : NSN

[object Object],[object Object],[object Object],The Move to 4G / LTE North America USA Aircell AT&T Mobility CenturyTel Cox Metro PCS T-Mobile USA Verizon Wireless Canada Bell Canada Rogers Wireless Telus Brazil Vivo Source : GSMA, GSA EMEA Hutchison 3 Austria Hutchison 3 Ireland Mobilkom Austria MTS Uzbekistan Orange Austria Orange France Tele2 Sweden T-Mobile Austria T-Mobile Germany Telecom Italia, Italy Telefonica O2, Spain Telia Sonera, Sweden Telia Sonera, Norway Telenor Sweden Telenor Norway TMN Vivacell-MTS Armenia Vodafone Germany Zain, Bahrain LTE Operator Commitments (Global) 59 operator commitments for LTE in 28 countries (Feb. 2010) EMEA KPN, Netherlands Elisa, Finland DNA, Finland SFR, France Cell C, South Africa Vodacom, South Africa Zain, Saudi Arabia STC, Saudi Arabia Asia / Pacific Australia Telstra China China Mobile, China China Telecom, China Hong Kong China Mobile CSL Limited Hutchison 3 PCCW SmarTone-Vodafone Japan eMobile KDDI NTT DoCoMo SoftBank Mobile New Zealand New Zealand Telecom Philippines Piltel Singapore M1 Starhub South Korea KTF LG Telecom SK Telecom Taiwan Chunghwa Telecom

LTE “Steeplechase” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LTE Value Proposition, Trial Feedback & Deployment Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Elaborating a Compelling Application Strategy ,[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object]

Q & A Session ,[object Object],[object Object],[object Object],[object Object],Thank You

Your Feedback is Important to Us ,[object Object],[object Object],[object Object],[object Object],[object Object],Please inform us by taking our survey. What would you like to see from Frost & Sullivan?

Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object]

For Additional Information Christina Alfaro Corporate Communications ICT (210) 247-3830 christina.alfaro@frost.com Brian Cotton, PhD Vice President ICT Practice (416) 490-0983 [email_address] Ronald Gruia Program Leader & Principal Analyst, Emerging Telecoms (416) 490-0493 [email_address]

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Surfing The 4 G Disruption Wave Key Ctia Takeaways

1. Mobile Industry Preparing to Surf the 4G Disruption Wave: Key CTIA Takeaways Ronald Gruia Program Leader, Principal Analyst - Emerging Telecoms Frost & Sullivan ICT Practice March 31 st 2010

3. 2010: 25 th Edition of CTIA

6. Mobile Data Traffic Growth Drivers Spread of Advanced Services Larger Throughputs Higher Global Mobile Broadband Penetration Mobile BB Penetration: 18% (over 1B subs) by 2013 Higher iPhone / Smartphone Data Usage

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16. For Additional Information Christina Alfaro Corporate Communications ICT (210) 247-3830 christina.alfaro@frost.com Brian Cotton, PhD Vice President ICT Practice (416) 490-0983 [email_address] Ronald Gruia Program Leader & Principal Analyst, Emerging Telecoms (416) 490-0493 [email_address]

Editor's Notes

Streaming audio (e.g. Internet radio): AT&T mentioned streaming audio apps are among its biggest mobile bandwidth users Social networking and cloud computing apps that continuously query the Internet and allow video/photo sharing
A single laptop can generate as much traffic as 450 basic-feature phones, and a high-end handset such as an iPhone or Blackberry device creates as much traffic as 30 basic-feature phones 4G LTE will transport voice on an IP channel, which could put further strain on the underlying infrastructure requirement
Scandinavia (Sweden, Norway, Denmark) and HK have higher figures - Sweden – between 200-250 MB; Norway – 100-150 MB
Spectral efficiency => network technology upgrades Spectrum re-use => deploying new cell sites / increasing # sectors – divide cells into 3 or 6 sectors Civil often accounts for ~35% of CAPEX

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