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More Flocking
Options
Making Space for New
Entrants and Alternative
Markets in Supply
Management
What is Supply Management?
A system that controls the supply (in the form
of quotas) that help ensure a fair return to the
producers of certain food commodities:
โ€ข Eggs
โ€ข Chicken
โ€ข Turkeys
โ€ข Dairy
History
๏‚› Large concentration in processors and retailers,
many individual farmers, lead to price pressures &
competition between farmers
๏‚› Farmers were going bankrupt because of market
swings
๏‚› Government agreed that we need farmers and
legislated the Supply management System
๏‚› All farmers were given a certain amount of โ€˜Quotaโ€™
๏‚› 1965 for Dairy, 1970s for chicken
How it works today
๏‚› Commodities pooled
๏‚› Works well for large producers of 1
commodity (eg. chicken)
๏‚› Boards ensure quality and supply
๏‚› Boards take care of marketing for farmers and
in some cases distribution
๏‚› Negotiate prices based on cost of production
What are the challenges
๏‚› Does not allow or encourage new, small and diversified
producers
๏‚› Minimum quota holdings
๏‚› Cost of quota
๏‚› Control of marketing
๏‚› Does not allow for the connection between eater and
farmer
๏‚› Does not allow for differentiation
๏‚› Not serving the demands of emerging markets (eg.
pastured poultry)
Focus on Broiler Chickens
๏‚› Capital costs of a broiler production facility to hold
52,000 units of Quota: Approximately $4.6 million,
(of which $3.9 million is the cost of quota to
produce this quantity of chickens per year)
๏‚› Minimum holding 14,000 units (approx 90,000
birds/ year)
๏‚› Board has allowed a few small flock holdings, with
no policy or consistency to date
Alternative Production
๏‚› Mixed operations: economies of scope
๏‚› A lack of economies of size
๏‚› Different costs of production
๏‚› Greater marketing efforts and customer
interaction
๏‚› Higher market risk
๏‚› Spin-off enterprises
Options?
๏‚› Increasing quota exemptions
๏‚› Developing alternative markets that are not subject to quotas
๏‚› Decreasing minimum quota levels
๏‚› Establishing separate quotas for specialty products
๏‚› Offering exemptions for specialty products
๏‚› Offering exemptions for producers who sell through direct
marketing
๏‚› Setting aside a certain amount of processing capacity for
alternative producers
Examples in other Provinces:
๏‚› FIRB review in BC: New entrants and
specialty production
๏‚› Alberta: Introduction of specialty quota, and
2000 bird exemption
๏‚› Nova Scotia: 200 personal flock limit, free
range license for $25 to produce up to 10,800
birds / year
Supporting Flocking Options
๏‚› Visit our website (www.flockingoptions.ca)
๏‚› Send a message directly to the Farm
Products Marketing Commission
๏‚› Order postcards from our website.
๏‚› Hand them out at farmersโ€™ markets.
๏‚› Collect postcards and send them
in batches to Sustain Ontario.
More information
๏‚› Mail postcards to:
Sustain Ontario
401 Richmond St. West, Suite 365
Toronto, ON
M5V 3A8
๏‚› Email flockingoptions@sustainontario.ca
๏‚› Connect with us on social media @flockingoptions
THANKS!

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Supply Management 101 (August 1, 2013)

  • 1. More Flocking Options Making Space for New Entrants and Alternative Markets in Supply Management
  • 2.
  • 3. What is Supply Management? A system that controls the supply (in the form of quotas) that help ensure a fair return to the producers of certain food commodities: โ€ข Eggs โ€ข Chicken โ€ข Turkeys โ€ข Dairy
  • 4. History ๏‚› Large concentration in processors and retailers, many individual farmers, lead to price pressures & competition between farmers ๏‚› Farmers were going bankrupt because of market swings ๏‚› Government agreed that we need farmers and legislated the Supply management System ๏‚› All farmers were given a certain amount of โ€˜Quotaโ€™ ๏‚› 1965 for Dairy, 1970s for chicken
  • 5. How it works today ๏‚› Commodities pooled ๏‚› Works well for large producers of 1 commodity (eg. chicken) ๏‚› Boards ensure quality and supply ๏‚› Boards take care of marketing for farmers and in some cases distribution ๏‚› Negotiate prices based on cost of production
  • 6. What are the challenges ๏‚› Does not allow or encourage new, small and diversified producers ๏‚› Minimum quota holdings ๏‚› Cost of quota ๏‚› Control of marketing ๏‚› Does not allow for the connection between eater and farmer ๏‚› Does not allow for differentiation ๏‚› Not serving the demands of emerging markets (eg. pastured poultry)
  • 7. Focus on Broiler Chickens ๏‚› Capital costs of a broiler production facility to hold 52,000 units of Quota: Approximately $4.6 million, (of which $3.9 million is the cost of quota to produce this quantity of chickens per year) ๏‚› Minimum holding 14,000 units (approx 90,000 birds/ year) ๏‚› Board has allowed a few small flock holdings, with no policy or consistency to date
  • 8. Alternative Production ๏‚› Mixed operations: economies of scope ๏‚› A lack of economies of size ๏‚› Different costs of production ๏‚› Greater marketing efforts and customer interaction ๏‚› Higher market risk ๏‚› Spin-off enterprises
  • 9. Options? ๏‚› Increasing quota exemptions ๏‚› Developing alternative markets that are not subject to quotas ๏‚› Decreasing minimum quota levels ๏‚› Establishing separate quotas for specialty products ๏‚› Offering exemptions for specialty products ๏‚› Offering exemptions for producers who sell through direct marketing ๏‚› Setting aside a certain amount of processing capacity for alternative producers
  • 10. Examples in other Provinces: ๏‚› FIRB review in BC: New entrants and specialty production ๏‚› Alberta: Introduction of specialty quota, and 2000 bird exemption ๏‚› Nova Scotia: 200 personal flock limit, free range license for $25 to produce up to 10,800 birds / year
  • 11.
  • 12. Supporting Flocking Options ๏‚› Visit our website (www.flockingoptions.ca) ๏‚› Send a message directly to the Farm Products Marketing Commission ๏‚› Order postcards from our website. ๏‚› Hand them out at farmersโ€™ markets. ๏‚› Collect postcards and send them in batches to Sustain Ontario.
  • 13. More information ๏‚› Mail postcards to: Sustain Ontario 401 Richmond St. West, Suite 365 Toronto, ON M5V 3A8 ๏‚› Email flockingoptions@sustainontario.ca ๏‚› Connect with us on social media @flockingoptions THANKS!