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Marc Xuereb: influencing land use-policy June 9

The document outlines the advocacy efforts by Marc Xuereb and the Waterloo Region Food System Roundtable to promote food-friendly policies within local municipalities in Ontario. It highlights the establishment of a collaborative framework involving various stakeholders to influence land use policies that support healthy food access, including the integration of community gardens and temporary farmers' markets in municipal plans. The campaign garnered significant public support, resulting in policy updates and increased political engagement on the issue.

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Influencing Land Use Policy Advocating for food-friendly policies in a two-tier municipal framework by Marc Xuereb, Public Health Planner for Sustain Ontario June 9, 2015 1
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• Ontario Public Health Standards require us to engage in health promotion and policy development, including with municipalities • Department of a Regional government reporting to same CAO and Council as Planning department • Mandate to research health issues and trends, build capacity of community to advocate for change, advocate for policy change Region of Waterloo Public Health 3
• Established by Public Health in 2007 • 22 people representing different sectors of the food system: farmers, emergency food providers, restaurant owners, food businesses, nutritionists, etc • Built up wide audience of "Foodies" interested in changing the food system • Respected for input into policy affecting food system Waterloo Region Food System Roundtable 4
2009  Region of Waterloo Official Plan (ROP) 2011-2014  Municipal Official Plans 2014 - 2016  Zoning By-laws Timeline 5
6 Food-Related Policies in 2009 Regional Official Plan • Public Health (internal) and Food System Roundtable (public) provided input into the ROP • New section entitled "Access to Locally Grown and Other Healthy Foods" • New food lens in General Development Policies
7 7 Countryside Line • Hard-edge urban growth boundary • "layers" of protection include "Protected Countryside", "Environmentally Sensitive Landscapes"
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10 Roundtable Advocacy on Municipal OPs
Municipal Official Plan PoliciesMunicipal Official Plan Policies Temporary Farmers MarketsTemporary Farmers Markets City of Waterloo OP City of Kitchener OP City of Cambridge OP 10.1.4 – 10.4 … may be zoned to permit the following complementary uses - Community uses (includes temporary farmers markets in definition) 15.D.1.3 Temporary farmers' markets may be permitted in in any land use designation, unless otherwise limited by the policies of this Plan and will be subject to City by- laws and guidelines. 8.1.2 Certain land uses are permitted within all land use designations in the city, … The uses generally permitted in all land use designations are: f) temporary farmers’ markets
12 Municipality Licence Fee Kitchener Farm Vendor License Temporary Retail Market License $148 $496 (3 days) Waterloo Outdoor Vending License $250 + business license ($300) Cambridge Outdoor Vendor Permit $60 + business license ($60) MunicipalMunicipal LicensingLicensing
Municipal Official PoliciesMunicipal Official Policies Community GardensCommunity Gardens City of Waterloo City of Kitchener City of Cambridge 3.9.2 (2) (f) The City will plan for neighbourhoods that ….promote healthy lifestyles by….planning for community gardens, where appropriate. 8.7.4 (3) The City will support community gardens through a) promoting the awareness of community gardening; b) offering City-owned lands as new community garden sites 10.1 – 10.4 May be zoned to permit the following uses… Community gardens 15.D.1.3 Community gardens and other compatible forms of urban agriculture may be permitted in in any land use designation, unless otherwise limited by the policies of this Plan and will be subject to City by-laws and guidelines. 8.1.2 Certain land uses are permitted within all land use designations in the city… The uses generally permitted in all land use designations are: e) agricultural uses including community gardens but excluding livestock operations;
• Planning for Food-Friendly Municipalities in Waterloo Region (August 2013) • Submitted grant proposal to Heart and Stroke Foundation's Spark Community Advocacy fund (November 2013) and Ontario Healthy Communities Fund (2014) Food Spaces, Vibrant Places Campaign Public Health role 14
• Developed an advocacy strategy • Recruited and trained volunteers • Developed outreach materials • Created social media campaign & online petition • met with municipal Councillors and candidates • Celebrated! Roundtable role 15 Food Spaces, Vibrant Places Campaign
Outreach Materials •Website: http://www.wrfoodsystem.ca/foodspacesWR •One-page leave behind for Councillors and candidates •Postcard 16 Food Spaces, Vibrant Places Campaign
Online Petition •"Submit" sent email to City Councillor, Mayor, and all declared candidates for the Ward and Mayor asking for their support in creating supportive zoning by-laws •Promoted through e-blasts, social media •Petition forms at outreach events •Target: 500 signatures 17 Food Spaces, Vibrant Places Campaign
Results •570 petition signatures •Meetings with 26 candidates for Council •Attended 18 outreach events and markets •Gained support from over 50% of elected officials; many spoke publicly of their support during campaign Food Spaces, Vibrant Places 18
Results •City of Waterloo included temporary farmers' markets in updated licensing by-law •Currently giving input to comprehensive review of zoning by-laws in the City of Kitchener •Cambridge process started in February 2015, awaiting public input period Food Spaces, Vibrant Places 19
Marc Xuereb 519-575-4400 ext. 5872 Mxuereb@regionofwaterloo.ca www.wrfoodsystem.ca Thank You! 20